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Jeff Bezos reiterates something Warren Buffett previously mentioned Focus on what is not going to change ! Customers will still want low prices and quicker delivery 10 years from now . People are still gonna drink Coke , 10 years from now

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Finding Compounders

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Jeff Bezos just compressed the entire AI race into one sentence. It has nothing to do with technology. Bezos: “Think about the things that are not going to change over 10 years and those are probably the big things.” Not a word about models. Not a word about compute. Just the oldest truth in commerce, dressed in the quietest language possible. The whole industry is sprinting to predict the next disruption. Bezos is pointing at what has never been disrupted. Bezos: “10 years from now customers are still gonna want low prices. I know they’re still gonna want fast delivery, and I just know they’re still gonna want big selection.” Cheaper. Faster. More. Those are not preferences. Those are instincts. Hardwired before we had fire, let alone software. Bezos: “It’s impossible to imagine a scenario where 10 years from now a customer says, ‘I love Amazon, I just wish the prices were a little higher.’” That sentence has never been spoken in the entire history of human commerce. Now pull every headline and every hype cycle out of AI. Look at what remains. Intelligence approaching free. Labor approaching free. Delivery approaching instant. The most advanced technology in human history is not chasing the future. It is chasing the oldest demands the species has ever had. Bezos: “When you identify the big things, you can tell they’re worth putting energy into because they’re stable in time.” You do not need to outrun the market. You do not need to outpredict it. You need to see the thing it has always wanted and build into it until nothing on earth can move you. The future was never a mystery. It was always just the past, moving faster.
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Jeff Bezos just compressed the entire AI race into one sentence. It has nothing to do with technology. Bezos: “Think about the things that are not going to change over 10 years and those are probably the big things.” Not a word about models. Not a word about compute. Just the oldest truth in commerce, dressed in the quietest language possible. The whole industry is sprinting to predict the next disruption. Bezos is pointing at what has never been disrupted. Bezos: “10 years from now customers are still gonna want low prices. I know they’re still gonna want fast delivery, and I just know they’re still gonna want big selection.” Cheaper. Faster. More. Those are not preferences. Those are instincts. Hardwired before we had fire, let alone software. Bezos: “It’s impossible to imagine a scenario where 10 years from now a customer says, ‘I love Amazon, I just wish the prices were a little higher.’” That sentence has never been spoken in the entire history of human commerce. Now pull every headline and every hype cycle out of AI. Look at what remains. Intelligence approaching free. Labor approaching free. Delivery approaching instant. The most advanced technology in human history is not chasing the future. It is chasing the oldest demands the species has ever had. Bezos: “When you identify the big things, you can tell they’re worth putting energy into because they’re stable in time.” You do not need to outrun the market. You do not need to outpredict it. You need to see the thing it has always wanted and build into it until nothing on earth can move you. The future was never a mystery. It was always just the past, moving faster.

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Jeff Bezos on how to build a business strategy “I very frequently get the question: ‘What’s going to change in the next 10 years?” And that is an interesting question… But I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two.” Jeff argues: “You can build a business strategy around the things that are stable in time. In our retail business, we know that customers want low prices, and I know that’s going to be true 10 years from now. They want fast delivery. They want vast selection. It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff I love Amazon, I just wish the prices were a little higher.’ Or, ‘I love Amazon, I just wish you’d deliver a little slower.’ Impossible. And so we know the energy we put into these things today will still be paying dividends for our customers 10 years from now.” He gives AWS as another example. It’s impossible to imagine AWS customers asking for a less reliable or more expensive service. ”When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it… The big ideas in business are often very obvious, but it’s very hard to maintain a firm grasp of the obvious at all times. But if you can do that and continue to spin up those flywheels and put energy into those things, over time, you build a better service for your customers on the things that genuinely matter to them.” Video source: Amazon Web Services (2012)
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Jeff Bezos on how to build a business strategy “I very frequently get the question: ‘What’s going to change in the next 10 years?” And that is an interesting question… But I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two.” Jeff argues: “You can build a business strategy around the things that are stable in time. In our retail business, we know that customers want low prices, and I know that’s going to be true 10 years from now. They want fast delivery. They want vast selection. It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff I love Amazon, I just wish the prices were a little higher.’ Or, ‘I love Amazon, I just wish you’d deliver a little slower.’ Impossible. And so we know the energy we put into these things today will still be paying dividends for our customers 10 years from now.” He gives AWS as another example. It’s impossible to imagine AWS customers asking for a less reliable or more expensive service. ”When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it… The big ideas in business are often very obvious, but it’s very hard to maintain a firm grasp of the obvious at all times. But if you can do that and continue to spin up those flywheels and put energy into those things, over time, you build a better service for your customers on the things that genuinely matter to them.” Video source: Amazon Web Services (2012)

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