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JIN PROMOTING ARIRANG AND DONGWON TUNA AT THE SAME TIME 👏
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![[Korea Economic Daily] 250729. 🤵Let's give an award to the OTOKI PR manager! Whoever’s in charge of marketing for Jin Ramen is a genius! How did they link Jin Ramen with BTS JIN so perfectly?! JIN’s popularity really is amazing!! I heard he’s also the model for Dongwon Tuna? 👩🏫OTOKI selected him as their global ambassador even before he enlisted in the military. 👩🏫As you can see, even within BTS, Jin has the strongest model effect and brand power. Jin is the second from the left in the photo. Notice how he has significantly more endorsements compared to the other members. 🤵Is that a chart showing the number of brands each BTS member represents? 👩🏫Yes, it shows the number of brands each one is currently associated with. Just this past Sunday, Dongwon Tuna uploaded a video featuring JIN, and as of yesterday, it had surpassed 1.2 million views. As this spread among global fans, search volume for Dongwon Tuna also surged, as I mentioned earlier. 🤵Didn’t JIN sing the Super Tuna song? 👩🏫Yes, and that’s what led to him becoming the model for Tuna! #JinxJinRamen #JINxDongwonTuna #동원참치 #진라면 #오뚜기 오뚜기 Dongwon Tuna 방탄소년단](https://image.24vids.com/tw-1950120274638299507/amplify_video_thumb/1950118991063896065/img/jNZuura5HZotuk_w.jpg)
![[Korea Economic Daily] 250729. Week 52. Search volume for Jin Ramen and Dongwon Tuna has skyrocketed—thanks to Jin's influence! 👩🏫Park Ikyeong, Analyst at Hankyung Aisel: Search volume for keywords in the food, beverage, and tobacco sectors—like OTOKI Jin Ramen, Dongwon Tuna, and Lil Plus—has increased recently. 🤵Anchor: It’s been a while since ramen made it into the top search keywords. Considering the recent sharp correction in food stocks overall, this seems worth noting. Was there some kind of event? 👩🏫Yes, the surge in Jin Ramen searches stands out in particular. Upon investigation, it turns out that BTS JIN is currently on a solo concert tour in the U.S. 🤵Because of Jin! 👩🏫Jin kicked off the tour in Goyang, followed by shows in Japan, and is now performing in the U.S. During his U.S. tour, he's been giving out Jin Ramen as gifts. 👩🏫OTOKI’s global official Instagram even posted a Q&A related to Jin. After the Dallas concert, they held a giveaway event where fans each received a ramen cup. That may have driven the spike in search volume. 🤵Whoever’s in charge of marketing for Jin Ramen is a genius! How did they link Jin Ramen with BTS JIN so perfectly?! JIN’s popularity really is amazing!! I heard he’s also the model for Dongwon Tuna? 👩🏫Yes, among the BTS members, JIN is known for his exceptionally strong brand power. OTOKI selected him as their global ambassador even before he enlisted in the military. As you can see, JIN’s branding power within BTS is extraordinary. He’s the second member from the left in the image, notice how he has significantly more endorsements compared to the other members. 🤵Is that a chart showing the number of brands each BTS member represents? 👩🏫Yes, it shows the number of brands each one is currently associated with. Just this past Sunday, Dongwon Tuna uploaded a video featuring JIN, and as of yesterday, it had surpassed 1.2 million views. As this spread among global fans, search volume for Dongwon Tuna also surged, as I mentioned earlier. 🤵Didn’t JIN sing the Super Tuna song? 👩🏫Yes, and that’s what led to him becoming the model for Tuna! #JinxJinRamen #JINxDongwonTuna #동원참치 #진라면 #오뚜기 방탄소년단 오뚜기 Dongwon Tuna](https://image.24vids.com/tw-1950116442340544524/amplify_video_thumb/1950116200861847552/img/82omW0Ls0_bFWv0Q.jpg)
![[Seoul Economic Daily] 250722 — Jin, who created “Super Tuna,” becomes the model for Dongwon Tuna!🐟🚢 👩🏫This article is about the exciting partnership between Dongwon Tuna and BTS Jin. 👨🏫It's more than just a celebrity endorsement—there’s a fascinating story behind it. 👩🏫First and foremost, what stands out is the connection to Jin’s 2021 solo track Super Tuna, which was inspired by his own fishing experience. It’s clear he has a genuine passion for tuna. 👨🏫Now that passion has met corporate marketing! It almost feels like fate disguised as coincidence—and Dongwon F&B didn’t miss the opportunity. 👩🏫There’s an honest and humorous backstory behind Super Tuna, and this collaboration goes beyond simply using a famous person in an ad. From Dongwon’s perspective, they’ve cleverly aligned Jin’s positive, authentic “real tuna fan” image with their product’s identity as a high-protein, healthy food. 👨🏫It’s incredibly smart—an impressive example of strategic marketing. Unlike typical celebrity endorsements, this one shows that they truly understand fans. 👩🏫Today, on July 22, a teaser video will be released, followed by the main commercial on the 27th. But that’s not all—they plan to upload Shorts content weekly on social media starting next month. 👨🏫Weekly? That’s consistent and committed! 👩🏫And the real showstopper: Dongwon will release a BTS Jin Edition featuring tuna cans and stickers with Jin’s image! It triggers a strong desire to collect. 👨🏫These promotions clearly target fans—and not just in Korea. 👩🏫Is there a bigger picture? 👨🏫Absolutely. This campaign appears to be a strategic move aimed at the global market. Dongwon has announced its ambition to promote Korea’s iconic canned tuna product worldwide alongside global artist Jin. 👩🏫It’s clear they intend to use the immense global influence of K-pop to accelerate the globalization of K-food. 👨🏫For international fans, anything involving Jin is undeniably appealing. This partnership could be incredibly attractive. 👩🏫The synergy between K-pop and K-food has the potential to grow into a cultural movement rather than just a marketing tactic. 👨🏫It’s a very real possibility. 👩🏫Still, while the organic connection to Super Tuna is a strength, relying too heavily on one specific piece of content limits its reach beyond the fandom. Strategic thinking is essential here. 👨🏫They can’t depend solely on Super Tuna. The key will be balancing short-term buzz with long-term brand image building. 👩🏫In summary, the partnership between Dongwon Tuna and Jin blends an artist’s personal story (Super Tuna) with the brand’s healthy image and global ambitions. It smartly targets both domestic and international fandoms. 👨🏫The core strengths of this campaign are authenticity, buzz-worthiness, scalability—and global marketing potential. 👩🏫Like Super Tuna itself, this unexpected personal creation meeting a major brand proves how genuine stories can generate powerful ripple effects. This kind of collaboration will likely become even more significant going forward. JIN DONGWON TUNA MODEL #JinxDongwonTuna #동원참치 #JIN #방탄소년단진 방탄소년단](https://image.24vids.com/tw-1947485971358093807/amplify_video_thumb/1947483858804609027/img/s7G7aGapOU9nhD4o.jpg)
![🇩🇪[Munich, Germany Day2] 260713 ARMY Time Real Jin! (Super Tuna) Our Dog also love BTS World wide handsome Jin #JIN #방탄소년단진 방탄소년단 When people screamed at the sight of Jin's back.😂](https://image.24vids.com/tw-2076389648562286703/amplify_video_thumb/2076389142007894016/img/BbqW-LbpkcesdELM.jpg)
![[Maple story Amaijin Hot time event] 260422 🐹I can see the channel. I’m the GM. 🐹Shin Changseop! Give us Oath of Death. Drop a 30-star Oath of Death! Everyone shout it together!! 🍁Let’s go, let’s go!! 🐹Nice. 👨This reminds me of the old MapleStory GM days. I can’t believe Jin is actually logging in himself! 🍁A farming machine: wow, thank you!!!! 👨Wow!!!! You’re the one wearing the tuna? 🐹Please share your thoughts. 🍁Tuna! Wow! Big tuna is fresh. Everyone has at least one tuna, right!! 👨Do you know song Super Tuna? 🐹I guess you don’t. 👨I told you to buy the tuna item, and that was a good call, right? 🐹If you type in the chat, I can see it. 🍁Chili tuna! Chili tuna! Tuna tuna chili tuna! 🐹...? You don’t know it. I’ll pick again. Just kidding. 👨😭lol!!!! 🍁Wow!!!!!!!! 🐹Please listen to the song Super Tuna later. Actually, it’s okay if you don’t. 👨lol Since Jin can pick however he wants, it won’t matter what he does anyway. #JIN #동원참치 Dongwon Tuna 메이플스토리 #메이플스토리](https://image.24vids.com/tw-2046914216553226550/amplify_video_thumb/2046912737360691200/img/FTSmCdSQnAd3Bb1e.jpg)