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Jon Taffer has made marketing his restaurants into a science while only spending a fraction of what other restaurants spend on marketing
364,492 views • 7 months ago •via X (Twitter)
34 Comments

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue To make that work, the owner operator needs to be there almost at all times. And that’s what separates others from the pack

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue Bar rescue worked only 50% of the time… trust him as far as you can throw him

New @gottatrythispod with @jontaffer out now!

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue That sounds great until you get a Jew that only wants free or discounted items and leaves after. Actually a pretty good technique, I could see that working as long as the product being sold is actually good.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue dude is the ultimate bs artist. no restaurant is spending a 1000 dollars to get a new customer

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue I'm there to have a meal, not chat with your staff. The manager should let me enjoy my night out with the wife, not take up our precious time out together.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue Like the guy but that’s not how it works . 3 natural and organic visits will lead to the high return. He may still get people coming back but I’m sure the study he citing wasn’t restaurants using free food items as a carrot

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue I like the idea, but to get minimum wage employees to pull this off is pretty tough If it's an expensive restaurant, you don't need to give free cheesecake away to get them to come back.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue i've been in the food business for 20 years and have made a killing, and I'm telling you flat out this guy is a genius

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue “Honey let’s go back to that place where they won’t leave us the fuck alone, I have a card with free cheesecake written on it”

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue This sounds like the guy who stacks days into the same day and has the audacity to say he’s still beating you.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue They have a Taffers resturaunt in Alpharetta. Food was good, service was ok, but I’d def go back at some point.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue Congrats, you’ve pigeonholed yourself into incentivizing your customer base into thinking they get something for free every time they step foot through your doors. The minute they don’t feel like it was enough, they stop coming.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue Loved watching bar rescue back in the day. SHUT IT DOWN!! 😂

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue No chance even NY restaurants spend $1,200 per customer

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue He's right! I go to the same places that serve great food, know my name, and always have a great meal. And I tip like a fucking demon!

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue This is all super smart. The Danny Meyer model, hospitality first and foremost. Also, people neurologically feel the need to return a gift when a gift is given. Playing for someone to be a regular vs one and done is a mind shift but makes logical sense.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue Junk science - just serve great food and drinks at a good pace, keep the place clean and orderly, and people will come

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue If the manager came and bothered me every time I went to the restaurant, I would never come back. I’m there to eat with my friends and family not talk to a stranger doing sales tactics on me

Resteraunt in the US have zero clue on what fine dining looks like. Have the staff visit some restaurants in Mexico City. Never a dirty dish on your table, table crumbs are cleaned the staff moves around your table like they’re a ghost. Dining in Mexico is an experience, in the US it’s about flipping tables.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue When the manager comes over to talk to me...

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue Isn’t that 4 visits? Initial, Ribs, Chicken, Cheesecake?

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue You know a large percentage of bars on Bar Rescue fail? Sort of like when Dave bets.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue Now you’ve conditioned the customer to only come because of a discount. Discount goes away they dont come back.

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue His restaurants are unsuccessful and have always had terrible reviews. Great job!

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue @BlindMike_ we don’t have to remind you about the great Taffer’s Tavern!

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue @T_Borth7212

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue First visit they give a red napkin, second visit ribs (no restrictions) except make sure to “bring no one” lol, third visit chicken and fourth visit is a cheesecake. He’s one visit off on his explanation and we’re supposed to believe him when he can’t keep his story straight

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue What if he wants the cheese cake now?

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue @tim_ryan248 Taffer playing chess while the rest are playing checkers 🐐🐐🐐

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue This sounds like a cheap restaurant. I don’t want your stupid ribs or the gay ass manager bothering me

@gottatrythispod @jontaffer @LargeBarstool @barstoolsports @vivalafood_ @BarRescue This man is the real deal. His insight and expertise are second to none. I would kill to work for someone this smart just once!

