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Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked: “I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.”

Pop Crave

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14,359,920 views • 2 years ago •via X (Twitter)

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Pop Crave2 years ago

TMZ reported that an individual named Jefferson Bates in Washington State filed to trademark the phrase, “Very Demure .. Very Mindful ..” 🔗:

✧⋄⋆⋅⋆⋄𝖡𝗋𝖾𝗌𝖾𝗉𝗉𝖾⋄⋆⋅⋆⋄✧2 years ago

We will NOT be buying any merch from anyone that isnt you love 💕

Follyyyy2 years ago

There’s a trademark lawyer who just made a video saying she’s likely to win if you challenge this guy! Black woman saving the day!

@migs.b2 years ago

Sorry but if my money isn’t going directly to jools if I buy merch that says “very demure” then I’m not buying it. Jefferson Bates is such a loser for doing that to her

Bye Wig Hello Drama2 years ago

I really hope Jools can challenge the trademark process!!!! They deserve to be able to sell merch! They made the word go viral. Period. ❤️

HARRYS HOUSE2 years ago

Oh Jefferson bates we gonna catch you

Dustin Cone2 years ago

About to boycott any merch I see with “Demure” on it since the proceeds aren’t going to Jools

fab2 years ago

thats so so so rude, how can you ever do this to a person what the actual fuck

ᴀʟᴇᴄ 🍃2 years ago

how can you trademark a word?

ladidai (@ladidaix) 💋 see linkinbyeo2 years ago

🥺💗 Listen @joolieannie we’re behind you. LAUNCH MERCH ANYWAY. We’ll support! It doesn’t have to have your catchphrase for us to want to buy it. Literally it can have anything else, but don’t let these losers stop your bag. And in the meantime, contest the trademark. You’ll win.

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