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Just pulled up Olipop's landing page after seeing their ads everywhere lately and I need to break this down because this is one of the cleaner DTC pages I've seen in a while. Here's what's actually happening when you land on this page and why it converts cold Facebook... traffic better than 90% of ecom brands right now: 1) The first 3 seconds Before you read a single word, there's a video of the product being poured, fizzing, bubbling and condensation on the can with no voiceover or text overlay. Your brain processes that faster than any headline ever could. You can almost hear the fizz. That's intentional. They're triggering a sensory response before your logical brain even wakes up. Then the headline hits. "A New Kind of Soda." Now that's a category repositioning. They're not saying "healthy soda" or "better soda." They're saying the entire category you grew up with needs a new version and this is it. Sub-headline says high fiber, less sugar. Targets exactly the person who clicked the health-focused ad on Instagram. Message match is perfect. The person who clicked the ad lands here and immediately feels like the page was made for them. 2) The product carousel Most brands mess this up by showing you the product and making you go through three more pages to add it to your cart. Olipop lets you hover over any flavor and an "Add 12 Pack" button appears right there. One click. Done. You never leave the homepage. That little micro-interaction is doing serious conversion work because every extra click you require is a percentage of buyers you lose. They basically short-circuited the whole buying process and most people don't even notice it's happening. Star ratings under every flavor. Smart. You're not waiting until the reviews section at the bottom to see social proof. It's right there next to the product at the exact moment you're deciding what to buy. Then there's the "Limited" and "Out of Stock" tags on certain flavors. This is a psychological move that a lot of brands either don't use or use badly. When you see Shirley Temple is sold out your brain immediately thinks this must be good enough that people are actually buying it. And now you're looking at everything else thinking you better grab it before it's gone too. 3) The retention play At this point you haven't bought yet and they already know some people won't on the first visit. So right here they drop the rewards program section. Trade your email for perks and points. They're not letting you leave empty handed. Either you buy today or you give them your email so they can bring you back. Both outcomes work for them. Then comes the subscription nudge. 15% off. Free shipping. Cancel anytime. Three objections handled in one sentence. 1. Too expensive? 15% off. 2. Annoying to reorder? Free shipping straight to your door. 3. Scared of being locked in? Cancel whenever you want. That's a complete objection removal stack built into what looks like a simple banner. The people who weren't ready to buy a 12-pack today are looking at that and doing the math. 4) The press section Bloomberg. Forbes. BuzzFeed. Mindbody. This section exists for one reason. You clicked an ad from a brand you'd maybe seen once or twice before. You don't fully trust them yet. These logos close that gap in about half a second. It's institutional validation. You don't need to read the articles. Just seeing the logos tells your brain people with real credibility have looked at this and thought it was worth covering. Background behind this section is a high-res macro shot of condensation on the can. Cold. Refreshing. Premium. Even the section design is doing sensory work. 5) The overall lesson What Olipop figured out is that a landing page for Facebook traffic has one job. Close the trust gap between the ad and the purchase as fast as possible without losing the energy the ad created. Every section of this page does exactly that. Sensory hook gets you in. Category positioning tells you what it is. Carousel with inline add to cart removes friction. Social proof and scarcity show demand. Subscription offer removes price and convenience objections. Press section provides institutional trust. By the time you hit the footer you either already bought or you gave them your email. That's not a landing page. That's a conversion machine. If your page isn't doing all of this right now, that's where your revenue is leaking. Not in the ads. In what happens after the click. DM me ‘FUNNEL’ and I'll show you exactly how to build something like this for your brand.show more

Nick Theriot

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26,389 views • 4 months ago •via X (Twitter)

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Grüns went from $0 to a $500M valuation in under 2 years in one of the most saturated supplement markets. They built a homepage that converts cold traffic into subscribers -I broke it down section by section. Here's what most brands are sleeping on: 1) The hero positioning "You have nutrition gaps, Grüns fills them." Most brands put their product name and a lifestyle image in the hero section and call it a day. Grüns leads with YOUR problem, not their product. And the CTA? "Save 52% + Free Shipping." Not "Shop Now. A specific discount with a specific incentive. You know exactly what you get if you click. 2) Problem identification Right after the hero they hit you with two stats: "90% of U.S. adults don't meet recommended daily nutrient intake" "61% of Americans experience weekly digestive issues" Both sourced. This is Schwartz 101 - you can't sell a solution to a problem people don't believe they have. Before they ever mention what Grüns does, they make you realize YOU are the problem. Most brands skip this entirely. Grüns takes an extra 5 seconds to make you feel deficient first. Now you're reading the rest of the page looking for the fix. 3) Solid proof This is where it gets smart. "95% of users take Grüns at least 4-6x per week" "67% say their overall health improved" "67% experienced better digestion" "52% feel more energized" And the footnote: "In a post purchase survey of 3k+ customers who've been using Grüns daily." This isn't just "4.8 stars" or a quote from Karen saying "love it!" It's structured, quantified outcome data from 3,000+ real customers. That hits differently. It leverages Specificity Bias - specific percentages from a specific sample size are exponentially more believable than vague claims. If the only social proof on your page is a star rating and some review quotes, you're leaving belief on the table. 4) Product comparison Grüns has a full comparison section: This works because it reframes the buying decision. Instead of "should I buy Grüns?" the prospect is now thinking "which option is better for me?" That's a completely different mental state. You've moved them from considering whether to buy to considering what to buy. Most brands are afraid to name competitors or even acknowledge alternatives exist. Grüns leans into it. Because when you control the comparison, you control the narrative. 5) Celebrity authority placed AFTER belief is already built Shaun White - 3x Olympic Gold Medalist - endorses Grüns on the page. But notice WHERE they placed it. Not in the hero but after the stats, after the customer survey data, after the comparison chart. By the time you see Shaun White, you already believe the product works. The celebrity doesn't create the belief, it confirms it. 6) Review section This is elite. They're not just showing you reviews. They're letting you self select the proof you need most. If your main objection is taste, you click Taste. If you've tried powders and hated them, you click Vs Powders. Every filter speaks to a different objection, a different persona, and a different stage of the buying decision. 7) Offer architecture The pricing section shows: AutoShip & Save vs One Time Purchase Plus, every single line crushes a specific objection. "Pause or cancel anytime" kills the subscription fear. "30-day guarantee" kills the risk. "Ships within 24 hours" kills the waiting anxiety. "HSA/FSA Eligible" opens a whole new wallet. And notice they offer "One Person" and "Two People" pricing. That's not just a quantity discount - it's a social framing play. "Two People" implies this is something you share with your partner. It gives a reason to buy more instead of just buying "2 packs". Take these points and audit your homepage. Bookmark this for your team.

Grüns went from $0 to a $500M valuation in under 2 years in one of the most saturated supplement markets. They built a homepage that converts cold traffic into subscribers -I broke it down section by section. Here's what most brands are sleeping on: 1) The hero positioning "You have nutrition gaps, Grüns fills them." Most brands put their product name and a lifestyle image in the hero section and call it a day. Grüns leads with YOUR problem, not their product. And the CTA? "Save 52% + Free Shipping." Not "Shop Now. A specific discount with a specific incentive. You know exactly what you get if you click. 2) Problem identification Right after the hero they hit you with two stats: "90% of U.S. adults don't meet recommended daily nutrient intake" "61% of Americans experience weekly digestive issues" Both sourced. This is Schwartz 101 - you can't sell a solution to a problem people don't believe they have. Before they ever mention what Grüns does, they make you realize YOU are the problem. Most brands skip this entirely. Grüns takes an extra 5 seconds to make you feel deficient first. Now you're reading the rest of the page looking for the fix. 3) Solid proof This is where it gets smart. "95% of users take Grüns at least 4-6x per week" "67% say their overall health improved" "67% experienced better digestion" "52% feel more energized" And the footnote: "In a post purchase survey of 3k+ customers who've been using Grüns daily." This isn't just "4.8 stars" or a quote from Karen saying "love it!" It's structured, quantified outcome data from 3,000+ real customers. That hits differently. It leverages Specificity Bias - specific percentages from a specific sample size are exponentially more believable than vague claims. If the only social proof on your page is a star rating and some review quotes, you're leaving belief on the table. 4) Product comparison Grüns has a full comparison section: This works because it reframes the buying decision. Instead of "should I buy Grüns?" the prospect is now thinking "which option is better for me?" That's a completely different mental state. You've moved them from considering whether to buy to considering what to buy. Most brands are afraid to name competitors or even acknowledge alternatives exist. Grüns leans into it. Because when you control the comparison, you control the narrative. 5) Celebrity authority placed AFTER belief is already built Shaun White - 3x Olympic Gold Medalist - endorses Grüns on the page. But notice WHERE they placed it. Not in the hero but after the stats, after the customer survey data, after the comparison chart. By the time you see Shaun White, you already believe the product works. The celebrity doesn't create the belief, it confirms it. 6) Review section This is elite. They're not just showing you reviews. They're letting you self select the proof you need most. If your main objection is taste, you click Taste. If you've tried powders and hated them, you click Vs Powders. Every filter speaks to a different objection, a different persona, and a different stage of the buying decision. 7) Offer architecture The pricing section shows: AutoShip & Save vs One Time Purchase Plus, every single line crushes a specific objection. "Pause or cancel anytime" kills the subscription fear. "30-day guarantee" kills the risk. "Ships within 24 hours" kills the waiting anxiety. "HSA/FSA Eligible" opens a whole new wallet. And notice they offer "One Person" and "Two People" pricing. That's not just a quantity discount - it's a social framing play. "Two People" implies this is something you share with your partner. It gives a reason to buy more instead of just buying "2 packs". Take these points and audit your homepage. Bookmark this for your team.

William Kast | Meta Ads Growth

44,133 views • 4 months ago

“What did you think of Lando being booed at race because people and I've seen it online as well say he doesn't deserve the title because McLaren favored him over his teammate. Do you think that's total nonsense?” Jacques Villeneuve: “That's a little bit ridiculous. When there was some booing in some races, that was embarrassing. You should never boo a driver that's clean, doesn't do anything dirty, on track is respectful, and on top of it is super fast. What's wrong with people? That was embarrassing. And, had it been that Piastri was a second a lap faster than him and somehow Lando was winning because a lot of things were happening, his car breaking down every time, then you could start thinking, okay, that's really not cool. That's not fair. But that wasn't the case. And in the second half, Norris has been faster right at the beginning as well, last year as well. So there's this whole middle of the season where Piastri was driving a lot better than Norris and was getting the points. Norris had an engine blowing up, not Piastri. And so those fans, they don't look at that either. You have to look at the whole picture, at the whole season. And suddenly if your favorite is starting to go backwards, you just got to bite the bullet and accept it. Your favorite is just going backwards. That doesn't mean that the other one is treated better or the other one is undeserving just because the one you're a fan of is not winning right now. That’s really wrong. If you're a fan of the sport, then you have to be a fan of the sport and understand when your driver is maybe not cutting it at this point in time, even though he was before and he will in the future again. It's all a question of timing. But that's the price we have to pay now with social media and how big F1 has become. It's very passionate. The people are passionate and once, you know, fans come from fanatism, you stop thinking, when you get in that mindset and it happens to all of us. You want something so much that you get attached and you cannot - it's hard to start seeing reality. So you will try to mold the reality to your thought process and if your champion is not winning then it cannot be his fault. It has to be something from the outside. It has to be the team destroying his chance or not favoring and so on and so on and so on. But there's nothing concrete behind those comments. It's pure fandom and it'll always be like this. And ultimately it's not a bad thing. You know drivers at that - sportsman at that level have to grow a thick skin. If not, you don't deserve to be there. You just have to have a thick skin because they're all very happy to get the compliments. They love it when it's just positive, but it gets balanced out with negatives and you need to be able to take and accept the negatives as well. It goes both ways. You cannot have the good. You just have to be a thick skin and know that it's part and parcels of what's going on. And in one month, it will be forgotten and maybe everything will change and it be the other driver that suddenly will be criticized and so on. So, it's just that's just the way it is.”

“What did you think of Lando being booed at race because people and I've seen it online as well say he doesn't deserve the title because McLaren favored him over his teammate. Do you think that's total nonsense?” Jacques Villeneuve: “That's a little bit ridiculous. When there was some booing in some races, that was embarrassing. You should never boo a driver that's clean, doesn't do anything dirty, on track is respectful, and on top of it is super fast. What's wrong with people? That was embarrassing. And, had it been that Piastri was a second a lap faster than him and somehow Lando was winning because a lot of things were happening, his car breaking down every time, then you could start thinking, okay, that's really not cool. That's not fair. But that wasn't the case. And in the second half, Norris has been faster right at the beginning as well, last year as well. So there's this whole middle of the season where Piastri was driving a lot better than Norris and was getting the points. Norris had an engine blowing up, not Piastri. And so those fans, they don't look at that either. You have to look at the whole picture, at the whole season. And suddenly if your favorite is starting to go backwards, you just got to bite the bullet and accept it. Your favorite is just going backwards. That doesn't mean that the other one is treated better or the other one is undeserving just because the one you're a fan of is not winning right now. That’s really wrong. If you're a fan of the sport, then you have to be a fan of the sport and understand when your driver is maybe not cutting it at this point in time, even though he was before and he will in the future again. It's all a question of timing. But that's the price we have to pay now with social media and how big F1 has become. It's very passionate. The people are passionate and once, you know, fans come from fanatism, you stop thinking, when you get in that mindset and it happens to all of us. You want something so much that you get attached and you cannot - it's hard to start seeing reality. So you will try to mold the reality to your thought process and if your champion is not winning then it cannot be his fault. It has to be something from the outside. It has to be the team destroying his chance or not favoring and so on and so on and so on. But there's nothing concrete behind those comments. It's pure fandom and it'll always be like this. And ultimately it's not a bad thing. You know drivers at that - sportsman at that level have to grow a thick skin. If not, you don't deserve to be there. You just have to have a thick skin because they're all very happy to get the compliments. They love it when it's just positive, but it gets balanced out with negatives and you need to be able to take and accept the negatives as well. It goes both ways. You cannot have the good. You just have to be a thick skin and know that it's part and parcels of what's going on. And in one month, it will be forgotten and maybe everything will change and it be the other driver that suddenly will be criticized and so on. So, it's just that's just the way it is.”

naenia ¹ ⁶³

29,833 views • 6 months ago

My AI made Shopify pages are getting better and better everyday Here’s an example of a Shopify section I built with the reference page and the result on my store 👇 Guide: To make good AI landing pages, you need to use the same method as making good AI UGC or AI product images you have to take something that's already good as a reference for Claude/gemini to analyze and adapt for your product/brand for now you can't adapt full landing pages to your product because the Claude context gets bloated fast and you get poor output. Listicles are the only kind of page you can "one shot" with Claude. But Product pages are another story Analyze an existing page and adapting it to your product section by section is the way to go. The results are 10x better. here's an example (on the video): 1- I found this good product section from im8's product page. I screen-recorded the section on both desktop and mobile, going through the animations to capture the dynamism that a screenshot wouldn’t show. Then I asked Claude Web or Gemini to analyze the recording and produce a very detailed report. Full prompt is on my TG channel, it's quite long. 2- then ask Claude (inside your Shopify brand project folder): "I have a detailed UI/UX specification document for a product page section I want to adapt to my product. Recreate this exactly on Shopify as a section template and adapt it to [name of the product] using the brand guidelines" (paste the result prompt from step 1 ). 3- you will have your section ready after 3-4 minutes. you'll probably have to change a few things. spacing, small visual bugs, price not appearing correctly. it will take you 5 minutes maximum. 4- then you can ask Claude to make 4 different variations of the section using different designs and pick the best one using this prompt: "Create 4 design variations of this section. Keep the content and layout structure identical across all, only vary the visual treatment (color usage, typography hierarchy, spacing, component styling). I will choose the one I like the most." after that you have a pretty good section, and you can do the process again for all sections of the page. The less complex the section, the faster the process will be. note: I know the AI result is not perfect, but it's pretty impressive imo and it will only get better.

Olivier

84,679 views • 4 months ago

$I hear so often from the Dommes I work with that they struggle with people online fetichizing them and simply seeing them for how sexy and beautiful they are. They project their fantasies and their desires onto you. That stops immediately once you move the attention from you to them. From 'look at me' to 'I see you'. What does that look like? When you create content, think of them and what this scene or that narrative is evoking. What will they learn from you? What they want is not to passively watch how sexy you are, but for you to train them, to give them instructions, to teach them, to guide them, to be in charge, to command them. This is not being an object but the main subject. The Authority figure. How is your content already doing that. The sexy photos can still be there, they are important to already capture des attention. But what you do with that attention once you have it, is where the power dynamic is established. Positioning yourself as more than a stunning Goddess, but actually a woman who has a voice, opinions, perspective, a philosophy, a way to doing things, teaching them what you like, how you like it, why you like it, already makes them want to be that for you. You hold the attention, you hold the power, so you direct it. And for that, you want them to know you get them and you know what lives within them... that creates the desire for you to be the one exposing it. You instantly build trust. Not because you demanded it, but because you earned it: you showed them you know what you are doing. You have experience, you understand them. They are not told to come see you, they are seduced into it. They desire it. And they will work for it. This will attract better clients (real subs) and instead of you trying to get their attention, they will work to earn yours. If you want to learn more about power dynamics, building a brand as a Pro or the psychology behind BDSM, you can now access all my trainings and classes in one place for a fraction of the cost of The Dominatrix Academy. And you can reinvest the total amount towards the Program. Message me [SECRET] for the details. This offer is not available on my website.$

I hear so often from the Dommes I work with that they struggle with people online fetichizing them and simply seeing them for how sexy and beautiful they are. They project their fantasies and their desires onto you. That stops immediately once you move the attention from you to them. From 'look at me' to 'I see you'. What does that look like? When you create content, think of them and what this scene or that narrative is evoking. What will they learn from you? What they want is not to passively watch how sexy you are, but for you to train them, to give them instructions, to teach them, to guide them, to be in charge, to command them. This is not being an object but the main subject. The Authority figure. How is your content already doing that. The sexy photos can still be there, they are important to already capture des attention. But what you do with that attention once you have it, is where the power dynamic is established. Positioning yourself as more than a stunning Goddess, but actually a woman who has a voice, opinions, perspective, a philosophy, a way to doing things, teaching them what you like, how you like it, why you like it, already makes them want to be that for you. You hold the attention, you hold the power, so you direct it. And for that, you want them to know you get them and you know what lives within them... that creates the desire for you to be the one exposing it. You instantly build trust. Not because you demanded it, but because you earned it: you showed them you know what you are doing. You have experience, you understand them. They are not told to come see you, they are seduced into it. They desire it. And they will work for it. This will attract better clients (real subs) and instead of you trying to get their attention, they will work to earn yours. If you want to learn more about power dynamics, building a brand as a Pro or the psychology behind BDSM, you can now access all my trainings and classes in one place for a fraction of the cost of The Dominatrix Academy. And you can reinvest the total amount towards the Program. Message me [SECRET] for the details. This offer is not available on my website.

Ms. Malissia

14,918 views • 2 months ago

.David Sacks explains the "Rise of the Woke Right" Sacks on college protests sweeping across the US: "The Constitution of the United States in the First Amendment provides for the right of assembly, which includes protest and sit-ins, as long as they're peaceable." "Now, obviously, if they go too far and they vandalize or break into buildings or use violence, then that's not peaceable." "However, there's all these people out there now making the argument that if you hear something from a protester that you don't like and you subjectively experience that as a threat to your safety, then that somehow should be treated as valid, like that's basically violent. That's not what the Constitution says." "We have the rise of the 'Woke Right' now. They're buying into this idea of safetyism, which is, 'being exposed to ideas you don't like, to protests you don't like is a threat to your safety.' No it's not." "We absolutely have snowflakery on both sides now."

.David Sacks explains the "Rise of the Woke Right" Sacks on college protests sweeping across the US: "The Constitution of the United States in the First Amendment provides for the right of assembly, which includes protest and sit-ins, as long as they're peaceable." "Now, obviously, if they go too far and they vandalize or break into buildings or use violence, then that's not peaceable." "However, there's all these people out there now making the argument that if you hear something from a protester that you don't like and you subjectively experience that as a threat to your safety, then that somehow should be treated as valid, like that's basically violent. That's not what the Constitution says." "We have the rise of the 'Woke Right' now. They're buying into this idea of safetyism, which is, 'being exposed to ideas you don't like, to protests you don't like is a threat to your safety.' No it's not." "We absolutely have snowflakery on both sides now."

The All-In Podcast

125,411 views • 2 years ago

Jordan Peterson: "If you can't fix your room, you can't fix your life" "Why should you even bother improving yourself? The answer is something like: so you don't suffer anymore stupidly than you have to. And maybe so others don't have to either. It's not some casual self-help doctrine. If you don't organize yourself properly, you'll pay for it. In a big way. And so will the people around you." Peterson continues: "You can say, 'Well, I don't care about that.' But that's actually not true, you do care about it. Because if you're in pain, you will care about it. It's very rare that you can find someone in excruciating pain who would say, 'Well, it would be no better if I was out of this.' Pain brings the idea that it would be better if it didn't exist along with it. It's incontrovertible." On how to start: "Look around for something that bothers you and see if you can fix it. You can do this in a room. Sit in your bedroom and think: 'If I wanted to spend ten minutes making this room better, what would I have to do?' You have to ask yourself that, it's a genuine question. And things will pop out. There's a stack of papers bugging you. Some rubbish behind your computer monitor you haven't attended to for six months. Cables tangled up." He explains why this matters: "If you were coming to see me for psychotherapy, the easiest thing would be to get you to organize your room. You think, is that psychotherapy? It depends on how you conceive the limits of your being. Start where you can start. If something announces itself as in need of repair that you could repair, fix it. Fix a hundred things like that, your life will be a lot different." On fixing what you repeat every day: "People tend to think of their daily routines as trivial. You get up, brush your teeth, have breakfast. Those probably constitute 50% of your life. People think, they're mundane, I don't need to pay attention to them. No, that's exactly wrong. The things you do every day are the most important things you do. Hands down. Just do the arithmetic." On staying within your competence: "Sometimes you don't know how to fix something. Imagine you're walking down the street and there's a guy who's alcoholic and schizophrenic and has been homeless for ten years. That's a problem. It would be good if you could fix it, but you haven't got a clue. You walk around that and go find something you could fix. Just because something announces itself as in need of repair doesn't mean it's you, right then and there, who should repair it. You have to have some humility. You don't walk up to a helicopter that isn't working and just start tinkering away." Peterson shares the key insight: "As soon as you give your mind a genuine aim, it'll reconfigure the world in keeping with that aim. That's actually how you see to begin with. You've all seen the video where you watch basketballs being tossed back and forth, and while you're doing that, a gorilla walks into the middle of the video and you don't see it. If you thought about that experiment for five years, that would be about the right amount of time to spend thinking about it." He explains what it reveals: "What it shows you is that you see what you aim at. If you can get one thing through your head, that would be a good one. You see what you aim at. One inference you might draw from that is: be careful what you aim at. What you aim at determines the way the world manifests itself to you. So if the world is manifesting itself in a very negative way, one thing to ask is: are you aiming at the right thing?"

Jordan Peterson: "If you can't fix your room, you can't fix your life" "Why should you even bother improving yourself? The answer is something like: so you don't suffer anymore stupidly than you have to. And maybe so others don't have to either. It's not some casual self-help doctrine. If you don't organize yourself properly, you'll pay for it. In a big way. And so will the people around you." Peterson continues: "You can say, 'Well, I don't care about that.' But that's actually not true, you do care about it. Because if you're in pain, you will care about it. It's very rare that you can find someone in excruciating pain who would say, 'Well, it would be no better if I was out of this.' Pain brings the idea that it would be better if it didn't exist along with it. It's incontrovertible." On how to start: "Look around for something that bothers you and see if you can fix it. You can do this in a room. Sit in your bedroom and think: 'If I wanted to spend ten minutes making this room better, what would I have to do?' You have to ask yourself that, it's a genuine question. And things will pop out. There's a stack of papers bugging you. Some rubbish behind your computer monitor you haven't attended to for six months. Cables tangled up." He explains why this matters: "If you were coming to see me for psychotherapy, the easiest thing would be to get you to organize your room. You think, is that psychotherapy? It depends on how you conceive the limits of your being. Start where you can start. If something announces itself as in need of repair that you could repair, fix it. Fix a hundred things like that, your life will be a lot different." On fixing what you repeat every day: "People tend to think of their daily routines as trivial. You get up, brush your teeth, have breakfast. Those probably constitute 50% of your life. People think, they're mundane, I don't need to pay attention to them. No, that's exactly wrong. The things you do every day are the most important things you do. Hands down. Just do the arithmetic." On staying within your competence: "Sometimes you don't know how to fix something. Imagine you're walking down the street and there's a guy who's alcoholic and schizophrenic and has been homeless for ten years. That's a problem. It would be good if you could fix it, but you haven't got a clue. You walk around that and go find something you could fix. Just because something announces itself as in need of repair doesn't mean it's you, right then and there, who should repair it. You have to have some humility. You don't walk up to a helicopter that isn't working and just start tinkering away." Peterson shares the key insight: "As soon as you give your mind a genuine aim, it'll reconfigure the world in keeping with that aim. That's actually how you see to begin with. You've all seen the video where you watch basketballs being tossed back and forth, and while you're doing that, a gorilla walks into the middle of the video and you don't see it. If you thought about that experiment for five years, that would be about the right amount of time to spend thinking about it." He explains what it reveals: "What it shows you is that you see what you aim at. If you can get one thing through your head, that would be a good one. You see what you aim at. One inference you might draw from that is: be careful what you aim at. What you aim at determines the way the world manifests itself to you. So if the world is manifesting itself in a very negative way, one thing to ask is: are you aiming at the right thing?"

Jaynit

68,550 views • 2 months ago

I just built a Claude Code plugin that spies on your competitors' entire funnel 🤯 Every "ad spy" tool stops at the ad. This one goes past the click → it finds their proven landing pages, tears down why each one converts, and walks the funnel all the way to the edge of checkout. All inside Claude Code. Perfect for DTC brands and agencies who keep screenshotting competitor ads but never see what actually happens after the click. If you're swiping competitor ads for "research," saving them to a board, and still guessing which landing page is doing the heavy lifting... guessing which offer is actually on the page... guessing what they're stacking in the cart to lift AOV... this plugin pulls the whole funnel apart for you: → Pulls every active ad from the Meta Ad Library and clusters them by landing page → Ranks pages by ad volume × run duration, so you see the proven winners, not the tests → Tears down each winning page: hook, offer, social proof, price framing, urgency → Builds a cart and reads the gift-with-purchase, bundles, and free-shipping thresholds → Walks checkout to capture order bumps and payment-plan offers (stops before "Pay now") No more screenshotting ads one at a time. No more guessing which page converts. No more missing the upsells that fund their ad spend. What you get: → A ranked leaderboard of any competitor's proven landing pages → A full teardown of why each one converts → Their entire pre-purchase upsell funnel, mapped → A SaaS-style report with everything saved locally Built 100% in Claude Code. I put together a full playbook showing the exact process to build this yourself — the stages, the scripts, and all of the prompts. Want it for free? > Like this post > Comment "SPY" And I'll send it over (must be following so I can DM)

I just built a Claude Code plugin that spies on your competitors' entire funnel 🤯 Every "ad spy" tool stops at the ad. This one goes past the click → it finds their proven landing pages, tears down why each one converts, and walks the funnel all the way to the edge of checkout. All inside Claude Code. Perfect for DTC brands and agencies who keep screenshotting competitor ads but never see what actually happens after the click. If you're swiping competitor ads for "research," saving them to a board, and still guessing which landing page is doing the heavy lifting... guessing which offer is actually on the page... guessing what they're stacking in the cart to lift AOV... this plugin pulls the whole funnel apart for you: → Pulls every active ad from the Meta Ad Library and clusters them by landing page → Ranks pages by ad volume × run duration, so you see the proven winners, not the tests → Tears down each winning page: hook, offer, social proof, price framing, urgency → Builds a cart and reads the gift-with-purchase, bundles, and free-shipping thresholds → Walks checkout to capture order bumps and payment-plan offers (stops before "Pay now") No more screenshotting ads one at a time. No more guessing which page converts. No more missing the upsells that fund their ad spend. What you get: → A ranked leaderboard of any competitor's proven landing pages → A full teardown of why each one converts → Their entire pre-purchase upsell funnel, mapped → A SaaS-style report with everything saved locally Built 100% in Claude Code. I put together a full playbook showing the exact process to build this yourself — the stages, the scripts, and all of the prompts. Want it for free? > Like this post > Comment "SPY" And I'll send it over (must be following so I can DM)

Mike Futia

35,622 views • 1 month ago

Rick Rubin: "Make what you love, not what you think people will like" "If you want to live in a creative way, which will benefit everything in your life, be a better person in your family, do a better job starting a new business, it's all the same. I don't really know anything about music. It's more a way of looking at the world and wanting it to be the best it could possibly be. And doing whatever it takes to be the best it could possibly be." Rubin shares how his career happened: "From the beginning, I never thought any of the things I'm doing were possible or realistic. I just did things out of the love of them, thinking I would have real jobs. That my passion would be my hobby, and I'd have a job to support my hobby. And it just magically turned out different than that without me knowing it was possible." On why some things connect and others don't: "The stars line up at certain times for certain things to happen. Sometimes you can make something great, and it doesn't connect for whatever reason. Sometimes you make two things you think are the two best things you've ever made. One of them connects with the world. One of them doesn't. And it might not have anything to do with what's in the art. It might be that it came out the same day as something else. Or there was a bigger story at the time. There's so much to it that we don't understand." He continues: "All we can do is make something good and put it out and hope for the best. That's all there is. We never know why things work. Even if you make a piece of art and it works, you may not know why." On talent versus work ethic: "There are a lot of talented people who never make it because they don't have the work ethic. It's not just talent, talent's a piece. And you could argue for some people, the work ethic trumps the talent." Rubin explains what real collaboration is: "Having worked with a lot of bands, I see there's often this friction where people are trying to get their idea in. That's not a collaboration. A real collaboration is when everyone who's there is working together towards whatever is the best thing for the whole. Whether it's your idea or someone else's idea, it doesn't matter. If you're invested in the collaboration, you want the best idea to win. You don't want your idea to win." On what makes art great: "What makes it great is the personal. With all of its imperfections. With all of its quirkiness. That's what makes it great. How you see the world that's different from how everyone else sees the world. That's why you're an artist. That's your purpose in sharing your work with the world." He warns against being derivative: "There are these derivative voices where they're finding what they think other people want to hear, and they start saying it because they've heard other people say similar things that are now successful. Even if they have some short-term success doing that, it's not revolutionary. It doesn't change the world. It doesn't last. The people who you first see and you might not like that you come to like because you don't understand them at first, those are the ones that change the world. Those are the ones you dedicate your fandom to for life." Rubin shares his philosophy on taste: "You can't second-guess your own taste for what someone else is going to like. We're not smart enough to know what someone else is going to like. To make something thinking, 'Well, I don't really like it, but I think this group of people will like it,' it's a bad way to play the game of music or art. You have to do what's personal to you. Take it as far as you can go. Really push the boundaries. And people will resonate with it if they're supposed to resonate with it." He describes creativity as catching waves: "We're really talking about magic. The universe conspiring on our behalf if we let it. Being in this flow of catching these waves that anyone can catch. If you're trying to catch it, you're open to it, you see it coming, you take off on every chance you get. And sometimes the ride happens. It's remarkable how it happens. It doesn't come from preconception. It's not an idea. It's through the doing." Rubin explains how ideas exist in the universe: "Have you ever had that experience where you have an idea for something, you don't do it, and then six months later you see someone else has done it? It's not because they took your idea. It's that it's time for that, and you can act on it or not. The best artists are the ones who have the best antenna for this material that's available. It's coming through. The best comedians see the best jokes. They see them coming. We all live in the same world; the way you see it, you have the best joke because you see it best." He closes with how to stay open: "If we listen to what's going on around us, you can overhear a conversation in a coffee shop, and it is the setup for an idea you're working on. You hear a phrase you don't commonly use. My experience is: when you are open and looking for these clues in the world, they're happening all the time. And they're happening often right when you need them."

Rick Rubin: "Make what you love, not what you think people will like" "If you want to live in a creative way, which will benefit everything in your life, be a better person in your family, do a better job starting a new business, it's all the same. I don't really know anything about music. It's more a way of looking at the world and wanting it to be the best it could possibly be. And doing whatever it takes to be the best it could possibly be." Rubin shares how his career happened: "From the beginning, I never thought any of the things I'm doing were possible or realistic. I just did things out of the love of them, thinking I would have real jobs. That my passion would be my hobby, and I'd have a job to support my hobby. And it just magically turned out different than that without me knowing it was possible." On why some things connect and others don't: "The stars line up at certain times for certain things to happen. Sometimes you can make something great, and it doesn't connect for whatever reason. Sometimes you make two things you think are the two best things you've ever made. One of them connects with the world. One of them doesn't. And it might not have anything to do with what's in the art. It might be that it came out the same day as something else. Or there was a bigger story at the time. There's so much to it that we don't understand." He continues: "All we can do is make something good and put it out and hope for the best. That's all there is. We never know why things work. Even if you make a piece of art and it works, you may not know why." On talent versus work ethic: "There are a lot of talented people who never make it because they don't have the work ethic. It's not just talent, talent's a piece. And you could argue for some people, the work ethic trumps the talent." Rubin explains what real collaboration is: "Having worked with a lot of bands, I see there's often this friction where people are trying to get their idea in. That's not a collaboration. A real collaboration is when everyone who's there is working together towards whatever is the best thing for the whole. Whether it's your idea or someone else's idea, it doesn't matter. If you're invested in the collaboration, you want the best idea to win. You don't want your idea to win." On what makes art great: "What makes it great is the personal. With all of its imperfections. With all of its quirkiness. That's what makes it great. How you see the world that's different from how everyone else sees the world. That's why you're an artist. That's your purpose in sharing your work with the world." He warns against being derivative: "There are these derivative voices where they're finding what they think other people want to hear, and they start saying it because they've heard other people say similar things that are now successful. Even if they have some short-term success doing that, it's not revolutionary. It doesn't change the world. It doesn't last. The people who you first see and you might not like that you come to like because you don't understand them at first, those are the ones that change the world. Those are the ones you dedicate your fandom to for life." Rubin shares his philosophy on taste: "You can't second-guess your own taste for what someone else is going to like. We're not smart enough to know what someone else is going to like. To make something thinking, 'Well, I don't really like it, but I think this group of people will like it,' it's a bad way to play the game of music or art. You have to do what's personal to you. Take it as far as you can go. Really push the boundaries. And people will resonate with it if they're supposed to resonate with it." He describes creativity as catching waves: "We're really talking about magic. The universe conspiring on our behalf if we let it. Being in this flow of catching these waves that anyone can catch. If you're trying to catch it, you're open to it, you see it coming, you take off on every chance you get. And sometimes the ride happens. It's remarkable how it happens. It doesn't come from preconception. It's not an idea. It's through the doing." Rubin explains how ideas exist in the universe: "Have you ever had that experience where you have an idea for something, you don't do it, and then six months later you see someone else has done it? It's not because they took your idea. It's that it's time for that, and you can act on it or not. The best artists are the ones who have the best antenna for this material that's available. It's coming through. The best comedians see the best jokes. They see them coming. We all live in the same world; the way you see it, you have the best joke because you see it best." He closes with how to stay open: "If we listen to what's going on around us, you can overhear a conversation in a coffee shop, and it is the setup for an idea you're working on. You hear a phrase you don't commonly use. My experience is: when you are open and looking for these clues in the world, they're happening all the time. And they're happening often right when you need them."

Jaynit

108,769 views • 3 months ago

An entire empire was overthrown over a two percent tax on a breakfast beverage. Look at what you tolerate now. You are taxed when you earn it. Taxed when you spend it. Taxed when you save it. Taxed when you invest it. And when you die, they tax whatever is left. That is not a system. That is a harvest. You commute in a car you paid sales tax to buy. You drive it on roads you were already taxed to build. You fill it with gas taxed by the gallon. When you sell that car, the next buyer pays sales tax on it again. The same car. Taxed every time it changes hands. You arrive at a job where your salary is cut before it ever touches your hands. If you work for yourself, you pay both sides. Two people on paper. Neither one keeps what they earned. Then you go home. Every bill you open has a government standing behind it with its hand out. You buy a house with money they already took their share of. Then they charge you property tax on it every year for the rest of your life. You want to renovate your own kitchen. You need a permit. You want to build a deck on your own land. You need a permit. You pay for the property. Then you pay for permission to use it. Stop paying property tax and they seize your home. Not because you missed a mortgage payment. Because you missed a payment to the government for the privilege of keeping what is already yours. You do not own your home. You rent it from the state. If you leave something behind for your children, they are taxed on what you were already taxed to earn. The same wealth. Taxed at every stage of your life. Then taxed one final time because you had the audacity to die. They found a way to monetize your absence. We are told this is the price of civilization. It is not. It is architecture. The most effective prison ever built is the one where the inmates believe they are free. They did not take your freedom. They priced you out of it. If you kept the full value of your labor, you would be free within years. Not decades. Years. The system cannot allow that. A machine built on consumption needs a consumer that never stops. You did not sign a social contract. You were assigned one. Now pay attention. They spent decades perfecting the extraction of your productivity. Now they are building the technology to replace you. AI is not coming for your job because corporations are greedy. It is coming because a system that already takes half your output just realized it can take all of it. Without needing you in the equation. You were never the point of this arrangement. You were the input. And the moment they engineer a cheaper one, you become a rounding error on a quarterly earnings call. They did not build AI to free you. They built it to finish what the tax code started. It was never about the tea. It was about the precedent. Today we hand over half our waking lives and thank them for the potholes. You do not live in a free economy. You live in a subscription you never signed up for. And the penalty for canceling is everything you have.

An entire empire was overthrown over a two percent tax on a breakfast beverage. Look at what you tolerate now. You are taxed when you earn it. Taxed when you spend it. Taxed when you save it. Taxed when you invest it. And when you die, they tax whatever is left. That is not a system. That is a harvest. You commute in a car you paid sales tax to buy. You drive it on roads you were already taxed to build. You fill it with gas taxed by the gallon. When you sell that car, the next buyer pays sales tax on it again. The same car. Taxed every time it changes hands. You arrive at a job where your salary is cut before it ever touches your hands. If you work for yourself, you pay both sides. Two people on paper. Neither one keeps what they earned. Then you go home. Every bill you open has a government standing behind it with its hand out. You buy a house with money they already took their share of. Then they charge you property tax on it every year for the rest of your life. You want to renovate your own kitchen. You need a permit. You want to build a deck on your own land. You need a permit. You pay for the property. Then you pay for permission to use it. Stop paying property tax and they seize your home. Not because you missed a mortgage payment. Because you missed a payment to the government for the privilege of keeping what is already yours. You do not own your home. You rent it from the state. If you leave something behind for your children, they are taxed on what you were already taxed to earn. The same wealth. Taxed at every stage of your life. Then taxed one final time because you had the audacity to die. They found a way to monetize your absence. We are told this is the price of civilization. It is not. It is architecture. The most effective prison ever built is the one where the inmates believe they are free. They did not take your freedom. They priced you out of it. If you kept the full value of your labor, you would be free within years. Not decades. Years. The system cannot allow that. A machine built on consumption needs a consumer that never stops. You did not sign a social contract. You were assigned one. Now pay attention. They spent decades perfecting the extraction of your productivity. Now they are building the technology to replace you. AI is not coming for your job because corporations are greedy. It is coming because a system that already takes half your output just realized it can take all of it. Without needing you in the equation. You were never the point of this arrangement. You were the input. And the moment they engineer a cheaper one, you become a rounding error on a quarterly earnings call. They did not build AI to free you. They built it to finish what the tax code started. It was never about the tea. It was about the precedent. Today we hand over half our waking lives and thank them for the potholes. You do not live in a free economy. You live in a subscription you never signed up for. And the penalty for canceling is everything you have.

Dustin

27,724 views • 2 months ago

.Rob Miles is spitting fire: “People are starting from a prior in which ‘[AIs] are safe until you give me an airtight case for why they're dangerous.’ This framing is exhausting. You explain one of the 10,000 ways that AIs could be dangerous, then they explain why they don't think that specific thing would happen. Then you have to change tack, and then they say, 'your story keeps changing'... "If you're building an AGI, it's like building a Saturn V rocket [but with every human on it]. It's a complex, difficult engineering task, and you're going to try and make it aligned, which means it's going to deliver people to the moon and home again. People ask “why assume they won't just land on the Moon and return home safely?" And I'm like, because you don't know what you're doing! If you try to send people to the moon and you don't know what you're doing, your astronauts will die. [Unlike the telephone, or electricity, where you can assume it’s probably going to work out okay] I contend that ASI is more like the moon rocket. "The moon is small compared with the rest of the sky, so you don't get to the moon by default - you hit some part of the sky that isn't the moon. So, show me the plan by which you predict to specifically hit the moon." And then people say, “how do you predict that [AIs] will want bad things?” There's more bad things than good things! It's not actually a complicated argument... I'm not going to predict specifically where it off into random space your astronauts are going, but you're not going to hit the moon unless you have a really good, technically clear plan for how you do it. And if you ask these people for their plan, they don't have one. What's Yann Lecun’s plan?” "I think that if you're building an enormously powerful technology and you have a lot of uncertainty about what's going to happen, this is bad. Like, this is default unsafe. If you've got something that's going to do enormously influential things in the world, and you don't know what enormously influential things it's going to do, this thing is unsafe until you can convince me that it's safe." HOST: “That’s a good way of thinking about it - with some technologies you can assume that the default will be good or at least neutral, or that the capacity of a person to use this in a very bad way is bounded somehow. There's just only so many people you could electrocute one by one."

.Rob Miles is spitting fire: “People are starting from a prior in which ‘[AIs] are safe until you give me an airtight case for why they're dangerous.’ This framing is exhausting. You explain one of the 10,000 ways that AIs could be dangerous, then they explain why they don't think that specific thing would happen. Then you have to change tack, and then they say, 'your story keeps changing'... "If you're building an AGI, it's like building a Saturn V rocket [but with every human on it]. It's a complex, difficult engineering task, and you're going to try and make it aligned, which means it's going to deliver people to the moon and home again. People ask “why assume they won't just land on the Moon and return home safely?" And I'm like, because you don't know what you're doing! If you try to send people to the moon and you don't know what you're doing, your astronauts will die. [Unlike the telephone, or electricity, where you can assume it’s probably going to work out okay] I contend that ASI is more like the moon rocket. "The moon is small compared with the rest of the sky, so you don't get to the moon by default - you hit some part of the sky that isn't the moon. So, show me the plan by which you predict to specifically hit the moon." And then people say, “how do you predict that [AIs] will want bad things?” There's more bad things than good things! It's not actually a complicated argument... I'm not going to predict specifically where it off into random space your astronauts are going, but you're not going to hit the moon unless you have a really good, technically clear plan for how you do it. And if you ask these people for their plan, they don't have one. What's Yann Lecun’s plan?” "I think that if you're building an enormously powerful technology and you have a lot of uncertainty about what's going to happen, this is bad. Like, this is default unsafe. If you've got something that's going to do enormously influential things in the world, and you don't know what enormously influential things it's going to do, this thing is unsafe until you can convince me that it's safe." HOST: “That’s a good way of thinking about it - with some technologies you can assume that the default will be good or at least neutral, or that the capacity of a person to use this in a very bad way is bounded somehow. There's just only so many people you could electrocute one by one."

AI Notkilleveryoneism Memes ⏸️

77,350 views • 2 years ago

THE ECONOMICS OF A FIREWOOD BUSINESS Do you know what the net profit margin is on a firewood business? 85% And I know that because I've talked to dozens of people running these businesses and the numbers are wild This is exactly how it works: 1) You can get firewood for free or extremely cheap. People are literally paying tree companies like mine to get rid of trees. You show up with a truck, you haul it away and they're thanking you for it. 2) Then you split it, you stack it and you season it for a few months and sell it for $300 to $600 per cord. Startup costs are almost nothing, a chainsaw, an axe or a log splitter and a truck and you can rent a log splitter for $70 a day. You could be in this business for under $800. Some people start with even less by borrowing equipment and this is perfect because the demand is consistent. People need fire wood every single winter. It's not a fad, it's not going away and it's local and in the summertime you sell to the barbecue enthusiast. You're not competing with Amazon or big corporations, you 're competing with maybe three other guys in the area that don't even know what a website is. The work is physical but it's simple, you're going to the gym anyway. Cut, split, stack, deliver. No complicated systems, no tech skills required. You run this entire business from your phone with a Facebook marketplace and a Craigslist ad and winter's coming. The kicker is that you build up a customer base and then they come back every single year. So it's recurring revenue without a subscription model. People find a firewood guy that they trust and they stick with them forever. You could realistically do $50,000 to $150,000 a year seasonally working part-time. I'm stumped why more people aren't doing this.

THE ECONOMICS OF A FIREWOOD BUSINESS Do you know what the net profit margin is on a firewood business? 85% And I know that because I've talked to dozens of people running these businesses and the numbers are wild This is exactly how it works: 1) You can get firewood for free or extremely cheap. People are literally paying tree companies like mine to get rid of trees. You show up with a truck, you haul it away and they're thanking you for it. 2) Then you split it, you stack it and you season it for a few months and sell it for $300 to $600 per cord. Startup costs are almost nothing, a chainsaw, an axe or a log splitter and a truck and you can rent a log splitter for $70 a day. You could be in this business for under $800. Some people start with even less by borrowing equipment and this is perfect because the demand is consistent. People need fire wood every single winter. It's not a fad, it's not going away and it's local and in the summertime you sell to the barbecue enthusiast. You're not competing with Amazon or big corporations, you 're competing with maybe three other guys in the area that don't even know what a website is. The work is physical but it's simple, you're going to the gym anyway. Cut, split, stack, deliver. No complicated systems, no tech skills required. You run this entire business from your phone with a Facebook marketplace and a Craigslist ad and winter's coming. The kicker is that you build up a customer base and then they come back every single year. So it's recurring revenue without a subscription model. People find a firewood guy that they trust and they stick with them forever. You could realistically do $50,000 to $150,000 a year seasonally working part-time. I'm stumped why more people aren't doing this.

Chris Koerner

357,494 views • 5 months ago

The most epic 13 minute AI rant I've heard in 2026 PS: My parent's heard this when I was playing it in the car and thought Jason ✨👾SaaStr.Ai✨ Lemkin went OFF like Stephen A Smith does on first take PPS: Full transcript below [17:00] Harry Stebbings: I I just wanted to ask Jason, if the people that we want are fundamentally different, the developers that we used to hire, we don't because AI writes the code for us. The marketers we don't want, the sales people we don't want—who who do we want genuinely? Like what is the attractive profile? Because your Anthropic’s and your OpenAIs are hiring, so so what are the people that we want in the companies of the future? [17:18] Jason Lemkin: Look, I know it sounds trite, but but the answer is simple. It's just the expression each year changes. We want folks that are genuinely AI fluent. It's pretty simple. Now you know, maybe last year we called them prompt engineers, right? That used to be a job. I don't know if you remember that actually used to be the hottest job on planet earth. Now no one needs a prompt engineer because it's pretty easy to prompt all these tools. That job died. Okay. Um and now we need go-to-market engineers. Um I think that job's going to die. We need—everyone needs so many forward deployed engineers. Like you can't hire enough forward deployed engineers. But uh you know um but Palantir just announced in whatever their their big their big event—they've gotten their deployment times down over 90% with forward deployed engineers. So that may become—so the this wave of disruption for the titles and the specificity, it's also exhaustingly accelerating. But it's really simple. You meet anyone for any role—sales, marketing, engineering, product, QA—they're they're either they're either they can't keep all of the ways they use AI to accelerate their job from spewing out of their mouth, or they're staring at you. It's there's nowhere in the middle. Like, and the person that comes in and says—it's it's it sounds Captain Obvious—but like, you know, you just had the whatever from Lovable, the the marketing head that was super popular on the show, right? She's just spewing AI-native insights into Lovable, right? It's not that complicated. You hire her, Elena, or whatever it is. You just hire her. It doesn't matter whether she's still in college or a junior or a senior or a middler, a left or right. And honestly, if you interview people, I would say of all even of the best startups I've invested in, maybe 30% of the management team meets this standard at best. 30%. Maybe less. And of the interviews I do in general, it's single-digit percents. It's just and in in that sense, it's the same as ever. Like you either lower the bar in hiring or you hire someone that's actually great. And someone that's actually great is so far ahead of you in how to apply to to employ the efficiencies of AI in their role, your jaw falls on the table. The difference is we used to need warm bodies. That's what's changing. We used to need warm bodies to answer the call, to do QA, to do code review, to to get the blue pixel to go from the upper left to the lower right. You laugh, but you need you literally needed to brute force this with humans. With AI, every day that goes by, the AI—you do not need brute force human beings on your team. And that's another reason they're shrinking. Why are all these new companies so efficient? They're just not brute forcing things with humans. They're just not. They're choosing not to. And so these team—all the brute forcers out there—everyone talks about how bloated teams got in 2021. I don't agree with that. I think they got as big as they needed to be when growth was high and you needed humans to do everything. All you look at these teams that that doubled—well if growth continued at 60% like the rate in early 2021 for 5 years or can help me do the math and every single thing a software company did required a human. You were understaffed by your 2021 headcount. You'd be sitting here in 2026. You every office in SoMa would be triple packed and you there wouldn't be enough humans to staff your company. It's just the world changed. [20:33] Harry Stebbings: Jason, you live on the bleeding edge. I think me and Rory see that and I think the world sees that when they hear you every week in terms of how you run SaaS. For all of the CEOs and execs who listen to the show, what would you advise them in terms of determining whether someone is AI fluent when they meet them for jobs, for talent? [20:51] Jason Lemkin: Here's I realized I was just asked this. I just did a review with a super fast startup growing just crossing 100 million and I was asked this question. And one of my favorite executives, I thought his answer was pretty dated and because he gave me an answer that was about 6 months old. The answer 6 months old is: "I look for folks in my team, I look for you know at what tools they play with." Okay, that was a great answer in like summer of 2025. Okay, I tried Lovable last week. Okay, the answer in 2026 is: "What commercial AI tool have you brought into your organization this month?" That's the test. Anyone that is on the bleeding edge that you would want to hire—now there are so many great products in the market. Okay, there is no excuse in any role to have not brought one tool a month into your organization. Okay, there—now there's going to be better and better tools and better and better products as the year goes on. What's the one you did? And you will see folks with their deer in the headlights to this question. What what sales tool? What marketing tool? What product tool? What engineering tool? What did you bring in? Why did you pick it? How does it working? Because if you're at remotely at the cutting edge, you're all over this. You're looking for the next agentic tools that will radically improve how you do business. This is—you think everyone thinks SaaS is at the bleeding edge, right? You know, you know, all we do is we're just looking for the tools and trying them. Okay? Okay, we're one year ahead of everybody else because we did the simplest thing in the world. Like we tried the tools early and we trained them. We trained them for a month. Okay, I'll give you—want hear a horrible example from this week? Super hot AI company valued at 6 billion. Okay, I'm not going to name it. Um, this week yesterday told us we had to quadruple what we spent on their product. Okay, their agent told us, right? And why did this happen? Okay. Well, at this $6 billion company, no one had trained the agent on its pricing properly. No one had tested it. They said, "Well, well, we've been in beta." And we said, "Well, when did the beta launch? A year ago." Okay, these are people asleep at at the wheel. You want somebody who the instant this comes up, they exactly know what the issue is. And "Hey, when I was at Lovable Replit, we trained the agent. This is how we did it. I brought in this tool. I brought in this tool that that Rory invested in last week. It solved all these issues." That's what you want to hear. And if they haven't brought in a tool in the last 30 days, at least deeply evaluated it. I don't really care whether they bought it, but gone so far down the funnel they can tell you—pick whatever tool: Fixie, Regie, GC, AIGC—I don't care how you went through it, you looked at it, you can tell me the eight ways it would improve the productivity of your business and three you didn't. Just don't hire that person because they're going to run your company to the ground. This is the job today. The job today is not to screw around on ChatGPT and to be a prompt engineer. The job today is to bring the best AI and agentic products into your organization and leverage all the hard work that the engineers have done building those products. That's your job. You don't have to screw around. You don't have to be a prompt engineer anymore. You have to be an agent deployment expert. A—this is the new job we're making up today. An Agentic Deployment Expert. That's your job from C-level to junior. Agentic Deployment Expert. Don't hire anybody else. You're going to regret it. They're going to stare at the camera. He's good. Stare at the camera. He's honorable. We could probably just I could slip away, get a coffee, and come back. No. And I I sound exasperated, Rory. And I—but the reason I am is I can just see I can see my best companies doing it. And I can see some companies I've invested in not doing it. And I want to cry. I just want to cry when they have no ADs on their team. I just—like you're flushing your years of your life down the toilet by not approaching your how you're building this company this way. [24:33] Rory: Yes. And at the risk of being positive, it's worth pointing out two things he didn't say. Well, something implicit why he said—Jason didn't do the only hire, you know, he didn't commit the um employment law, I think it's a civil penalty of saying only employ people below X who get the new new thing because he implicitly said anyone can do it provided you're willing to learn. And I think that's the big aha that's one of the positive statements to make here right? Look and I think it applies—I'm always wary of being "Hey, coming across, hey this this is the things that you all have to do." I think it applies to everyone including investors right? I mean I will say I have found that unless you're willing to invest the time learning these tools you actually shouldn't be investing in them. One of my partners Andy had this expression: "You know, if you decide you want to stop learning new things you probably should retire within 6 to 12 months and never write another check again." Maybe that's down to 3 to 6 months at this stage, right? And I think, you know, it's— [25:27] Harry Stebbings: Yeah, I actually I actually had a meeting with mine and Jason's biggest investor the other day and I—pretend he's not here—I said I think he's the most equipped investor for this generation of investing because I don't think anyone quite sits at the bleeding edge like he does on the investor side. [25:42] Harry Stebbings: Why in terms of using the equip stuff? Yeah. Yeah. In terms of using the stuff, understanding understanding bottlenecks, constraints. For sure. [25:51] Jason Lemkin: But can I just add one point? We can just cuz it's so important if it helps people. Okay, we are—and thank you Harry. We're going through these phases. Okay, and when AI started to blow up for real for us, uh call it early 2024, right? Maybe late '23, I wasn't equipped. It was too technical. I wasn't going to go in and figure out—I wasn't smart enough to figure out how to deal with a massively hallucinating LLM API and turn that and turn that into something magical. Kudos to investors and others that that got it in early '23, '22. I mean I remember I—I guess it was maybe SaaStr Annual '23. I was with David Sacks and I did a Q&A and I said, "How you thinking about AI at Craft?" He's like, "Well we're all in. We want 80% of '23 of investments to be AI." I'm like, "Great but like show me the show me the great ones in market." He's like, "They're all prototypes. We're all they're all they're all proof of concepts but we're all in anyway." That's where you kind of had to be in '23 if you weren't investing at like the LLM level. Okay, I wasn't smart enough. Then we went through this weird-ass prompt engineer era where like you you could torture these products to do something good, right? But you had to torture them. You had to like craft these crazy things that made no sense. Now we are in the era where mere ordinarily smart generalists can make these tools do magical things. And literally I go to these meetings and people be like, "I don't know how to like this is so scary. I don't know how to do this." And we show them our backends. Do you know how to do a workflow generator? Do you know how to do a a decision tree? Like we've been building these since software in the '90s. Okay, if you—I can show you all of our agents. The how they work is novel. They do have to be trained. You can't be lazy and have these agents work. But honestly, the the UI, the UX, the way we interact with them, it's just software. And so my point is: Pick yourself off the ground. This is your time now. If you felt lost in AI era, if you felt like you're behind, you don't understand what all these people are saying on X and Twitter and their Claude and and their and talking about all the 4.6 point Nano point and it's over—like you just it's not your world. This is your time. This is your time for the generalist that knows how to use software tools really really well. And I—this is my last point but it's so important. If ever in your recent life—and this is why you could be all you need to be is young at heart to Rory's point—if in the last three to five years you have successfully deployed a piece of enterprise software of any sort you yourself, not some agency you hired, but if you have deployed it, you can deploy any agentic tool. Any. And you can become the hero in your company and you can become the hero in your functional area. But I watch folks—I'm literally helping a company now that they're adding hundreds of sales folks this year with a new pre-IPO COO—he's not hasn't brought in a single tool, totally scared of it. Okay, it's not that hard. Did you use SalesLoft? Did you use Outreach? Did you use HubSpot? Do you know these tools? If you can deploy these tools, you can deploy a world-changing AI agent. And so this is the time for people like the folks that that were shut out of the AI revolution right now. The generalist folks that are not that know how to deploy software that don't even know how to build software. Like vibe coding for me was folks who knew how to build software, but you didn't have to be an engineer. Now, you just need to know how to deploy software to win with AI agents. That's all you need to know. So many people have these skills and they're petrified of AI. "How did you do that? How did you deploy an AI BDR?" Well, we bought a piece of software, we figured out how it worked for a day, we set it up in an afternoon, and then and then we did spend 30 months training it, which you didn't do with this old software because in the old days, we just had to manually upload all the data, right? And there was no training. The the only non-intuitive part is training these things. And it's it's it's just work. So that's why when I see folks on the management team not doing this, there's no excuse. You do not need to be technical to win with AI agents in Q2 of '26. You do not need to be even 1% technical. Not at all. So it's your time. Or you're going to get laid off. Or you're going to get laid off because you're not going to matter.

Arjun Mahadevan (Mr. LLC 🇺🇸)

37,411 views • 3 months ago

Garry Nolan says there are more groups doing what skywatcher is doing right now “we know how to call them” “Skywatcher is one group of several that I'm aware of that are doing it independently.” Source -Sol Foundation 🔗 in comments Garry -“The, the information's out there, we, you know, it's already pretty well understood. I mean, look, there's been enough whistleblower types where the information of how to do this has leaked out. You know, we know how to call them. Whether you believe in psionics or not, it seems to be part of the process. So we know how to call them. The question is not can you video them? Skywatcher has already shown that you can video them and there'll be more of that kind of stuff, I think coming in the future, you know, so Skywatcher is one group of several that I'm aware of that are doing it independently. So that's citizen science. I mean, I think the answer is you don't wait for the government to do it, for you. Don't wait for daddy or mommy to tell you what's going on. You just do it yourself. Because as long as you're not going out there with, with guns or energy, weapons, trying to pull something down and, you know, get yourself in a bad situation, there's no reason people can't do it themselves and organize. So, you know, that's, that I think is the threat in a way that one needs to use against the governmental authorities who think that they hold all the, all the, all the marbles at this point, they don't anymore because the people who've been in the program, like Jake and others who've, you know, made that statement publicly, have basically made their knowledge and ability public. So do it.”

Garry Nolan says there are more groups doing what skywatcher is doing right now “we know how to call them” “Skywatcher is one group of several that I'm aware of that are doing it independently.” Source -Sol Foundation 🔗 in comments Garry -“The, the information's out there, we, you know, it's already pretty well understood. I mean, look, there's been enough whistleblower types where the information of how to do this has leaked out. You know, we know how to call them. Whether you believe in psionics or not, it seems to be part of the process. So we know how to call them. The question is not can you video them? Skywatcher has already shown that you can video them and there'll be more of that kind of stuff, I think coming in the future, you know, so Skywatcher is one group of several that I'm aware of that are doing it independently. So that's citizen science. I mean, I think the answer is you don't wait for the government to do it, for you. Don't wait for daddy or mommy to tell you what's going on. You just do it yourself. Because as long as you're not going out there with, with guns or energy, weapons, trying to pull something down and, you know, get yourself in a bad situation, there's no reason people can't do it themselves and organize. So, you know, that's, that I think is the threat in a way that one needs to use against the governmental authorities who think that they hold all the, all the, all the marbles at this point, they don't anymore because the people who've been in the program, like Jake and others who've, you know, made that statement publicly, have basically made their knowledge and ability public. So do it.”

neandrewthal

74,654 views • 1 year ago

Most people think confidence is something you build over time. Stack enough reps, enough wins, enough evidence, and eventually you just... have it. That's not wrong. But it's incomplete. There's good evidence that what you're thinking *in the moment* is a bigger predictor of how you feel and perform than almost any external factor. More than your preparation, your environment, even who's standing next to you. So yes, the reps matter. The experience matters. But if the voice in your head is running a different script during the actual performance, none of that preparation has anywhere to land. Most people evaluate their self-talk as "positive" or "negative." That's the wrong filter. The better question is, does this thought *help me right now*, or does it hurt me? Because sometimes a "negative" thought is actually useful. And sometimes a "positive" thought is just noise dressed up as encouragement. You wouldn't judge a coach by whether they were nice to you. You'd judge them by whether what they said made you better in that moment. So why are you grading your own internal voice on tone instead of function? Your mindset isn't the background music. It's the operating system.

Most people think confidence is something you build over time. Stack enough reps, enough wins, enough evidence, and eventually you just... have it. That's not wrong. But it's incomplete. There's good evidence that what you're thinking in the moment is a bigger predictor of how you feel and perform than almost any external factor. More than your preparation, your environment, even who's standing next to you. So yes, the reps matter. The experience matters. But if the voice in your head is running a different script during the actual performance, none of that preparation has anywhere to land. Most people evaluate their self-talk as "positive" or "negative." That's the wrong filter. The better question is, does this thought help me right now, or does it hurt me? Because sometimes a "negative" thought is actually useful. And sometimes a "positive" thought is just noise dressed up as encouragement. You wouldn't judge a coach by whether they were nice to you. You'd judge them by whether what they said made you better in that moment. So why are you grading your own internal voice on tone instead of function? Your mindset isn't the background music. It's the operating system.

Andy Galpin, PhD

75,115 views • 2 months ago

"You can either produce excellence or you can avoid criticism. But you cannot do both of those. The reason that you don't have certain excellence that you want is because you are afraid of getting criticized. You are afraid of the judgment that comes with it. You are afraid of standing out. You are afraid of being alone. You are afraid of people looking at you. You are worried about what people think of you. There are 2 categories of things in this world: 1) Things that are up to you 2) Things that are not up to you Which category does your reputation sit in? Your reputation is not up to you. I'm the one who associates your reputation with something, not you. You just do things. What's up to you? How you act. Your decisions. Your actions. That is up to you. Your reputation is not up to you. Here's how I know that: You all have a reputation about me and it's not in my control. I get to say and do whatever I say and do up here. I am in control of saying it. I am in control of doing it. The moment words leave my lips, who has control over what is done with those words? You! You are in control of what you think of me. And there's no way everybody in this room is going to think the exact same thing about me. No way. When it comes to exceptional, what we've got to understand is you can spend your whole life trying to avoid criticism and earn reputation, and it still won't be in your control. We can waste a lot of time missing out on excellence we could have been producing if we were just simply LESS trying to engineer what we wanted other people to think about us."

"You can either produce excellence or you can avoid criticism. But you cannot do both of those. The reason that you don't have certain excellence that you want is because you are afraid of getting criticized. You are afraid of the judgment that comes with it. You are afraid of standing out. You are afraid of being alone. You are afraid of people looking at you. You are worried about what people think of you. There are 2 categories of things in this world: 1) Things that are up to you 2) Things that are not up to you Which category does your reputation sit in? Your reputation is not up to you. I'm the one who associates your reputation with something, not you. You just do things. What's up to you? How you act. Your decisions. Your actions. That is up to you. Your reputation is not up to you. Here's how I know that: You all have a reputation about me and it's not in my control. I get to say and do whatever I say and do up here. I am in control of saying it. I am in control of doing it. The moment words leave my lips, who has control over what is done with those words? You! You are in control of what you think of me. And there's no way everybody in this room is going to think the exact same thing about me. No way. When it comes to exceptional, what we've got to understand is you can spend your whole life trying to avoid criticism and earn reputation, and it still won't be in your control. We can waste a lot of time missing out on excellence we could have been producing if we were just simply LESS trying to engineer what we wanted other people to think about us."

Brian Kight

308,812 views • 1 year ago

This is what Democrats are supporting: “How does it feel to be a woman in Iran” “This video is for the people who are backing up Iran right now, mostly Democrats that they are supporting Iran right now. So I want to go over few rules and laws in Iran about women. Basically, it's everything against what democrats believe. So if you're a woman in Iran, you basically, they see you as a half a brain, so you don't have the full brain. So let's say if you witnessed a murder and you're a woman and you want to go to the court and say that you witnessed, you witnessed a murder, there should be three women. So your witness, like your words will be approved in the court versus if it's a man and it witnessed a murder, only one man is enough. Why? Because they say women have half a brain. If you're a woman in Iran, you have kids and you want to divorce, you only can have that child until seven years. After 7 years, your child is for your husband and he can come and take the child away from you and you might never, ever see your child again. Or if he doesn't want to, he can leave this child with you and there is nothing that you can do about it. If you're a woman in Iran and you want to divorce your husband, oh, you have to go through hell. But if your husband wants to divorce you, it's super easy for them. If you're a woman in Iran and you're being beaten up by your husband and me as your neighbor, call the police and say, you know, my neighbor is, you know, hitting his wife to death. Police will do nothing. They will say, well, it's a family matter and it is his wife. So basically a wife for a man is like an object, just like they bought a car or something. So they will not interfere and they will see that, say that it's their personal problem, it's not our problem. If you're a woman in Europe and you want to travel out of country, you have to have the approval from your father if you're single or your brother if you don't have a father, if you're married, you have to have the approval from your husband. So basically your husband has to sign a paper that gives you the permission to leave the country. And let's say your husband said, you can't keep the kid until that kid is 18 years old, you have no right over that kid. — If you're a woman and you walk into your home and you see your husband with another woman and you get mad and you kill them, you will be hanged. But if you're a man, you walked in a room and get your husband with another man, you can kill both of them and nothing's gonna happen to you. In Iran, you will be hanged. If you kill someone, that's a punishment. But if you're a woman and you kill someone and your punishment is hanging, but you are virgin, they will first rape you before they hang you. I know that you can't even put this in your imagination, but that is true. Because in Islam, you cannot hang a virgin woman. In Iran, if a woman does not want to sleep with the husband and have sex, and the husband basically force you and kind of rape you, actually it does not count as a rape. So your husband can basically force you to have a sex, and there is nothing that you can do about it. In Iran, a woman cannot sing. No man can hear your voice singing. In Iran, if you're a woman and you get raped, do you know what's the first thing that they ask you? What did you do that they raped you as a woman? In Iran, we get sexually assaulted every day. Me, myself, I've been in Iran for 27 years, I've been sexually assaulted every day. Not by raping, but you're walking in the street, they will touch your butt, they will touch you, they will say nasty things in your ear. You're not safe anywhere. — This was just a very, very small amount of the things that's going on in Iran against women. So next time that any person that lives in Europe and in America and they want to support Iran's government, just think about all this, and shame on you if you do.”

This is what Democrats are supporting: “How does it feel to be a woman in Iran” “This video is for the people who are backing up Iran right now, mostly Democrats that they are supporting Iran right now. So I want to go over few rules and laws in Iran about women. Basically, it's everything against what democrats believe. So if you're a woman in Iran, you basically, they see you as a half a brain, so you don't have the full brain. So let's say if you witnessed a murder and you're a woman and you want to go to the court and say that you witnessed, you witnessed a murder, there should be three women. So your witness, like your words will be approved in the court versus if it's a man and it witnessed a murder, only one man is enough. Why? Because they say women have half a brain. If you're a woman in Iran, you have kids and you want to divorce, you only can have that child until seven years. After 7 years, your child is for your husband and he can come and take the child away from you and you might never, ever see your child again. Or if he doesn't want to, he can leave this child with you and there is nothing that you can do about it. If you're a woman in Iran and you want to divorce your husband, oh, you have to go through hell. But if your husband wants to divorce you, it's super easy for them. If you're a woman in Iran and you're being beaten up by your husband and me as your neighbor, call the police and say, you know, my neighbor is, you know, hitting his wife to death. Police will do nothing. They will say, well, it's a family matter and it is his wife. So basically a wife for a man is like an object, just like they bought a car or something. So they will not interfere and they will see that, say that it's their personal problem, it's not our problem. If you're a woman in Europe and you want to travel out of country, you have to have the approval from your father if you're single or your brother if you don't have a father, if you're married, you have to have the approval from your husband. So basically your husband has to sign a paper that gives you the permission to leave the country. And let's say your husband said, you can't keep the kid until that kid is 18 years old, you have no right over that kid. — If you're a woman and you walk into your home and you see your husband with another woman and you get mad and you kill them, you will be hanged. But if you're a man, you walked in a room and get your husband with another man, you can kill both of them and nothing's gonna happen to you. In Iran, you will be hanged. If you kill someone, that's a punishment. But if you're a woman and you kill someone and your punishment is hanging, but you are virgin, they will first rape you before they hang you. I know that you can't even put this in your imagination, but that is true. Because in Islam, you cannot hang a virgin woman. In Iran, if a woman does not want to sleep with the husband and have sex, and the husband basically force you and kind of rape you, actually it does not count as a rape. So your husband can basically force you to have a sex, and there is nothing that you can do about it. In Iran, a woman cannot sing. No man can hear your voice singing. In Iran, if you're a woman and you get raped, do you know what's the first thing that they ask you? What did you do that they raped you as a woman? In Iran, we get sexually assaulted every day. Me, myself, I've been in Iran for 27 years, I've been sexually assaulted every day. Not by raping, but you're walking in the street, they will touch your butt, they will touch you, they will say nasty things in your ear. You're not safe anywhere. — This was just a very, very small amount of the things that's going on in Iran against women. So next time that any person that lives in Europe and in America and they want to support Iran's government, just think about all this, and shame on you if you do.”

Wall Street Apes

66,660 views • 1 year ago

You know the thing with random rewards? The thing is that you never get what you want, right? And everyone is hoping for Manga Kenji Skin now... but is it really everyone? What does your heart most desire? If you look back at your life journey, are you where you wanted to be? And if not, why not? What changes would you have made in your life to be happy with yourself? Because this is what really matters. Your reaction to this reward is only a reflection of how deeply you feel inside, isn't it? Is the reward good? Is the reward bad? Isn't that only a matter of perspective? ANYWAY, enough talking, let's finally announce the reward you will receive today, after you watch this video, and after you read this text... But, what is the point of having the reward written here in this text, if it's also announced in the video AND announced in the game... isn't all of this pointless? What does it matter what door you open in the end, right? Some of them have hints, some of them don't, it's pretty much random. OR IS IT? The Mega Box door was pretty obvious, wasn't it? I guess some of them DO have hints, and some of them don't. We did say that in the video actually... the trick is to find out which ones are misleading and which ones are not. To be honest, the plain white door wasn't designed with Manga Kenji in mind... you were the ones who came up with your own theory and when it didn't land, you thought we fooled you, but in reality, you fooled yourself. But one thing I can say, we've seen a lot of crazy theories out there, and some of them are actually right, surprisingly. Maybe an accident, maybe whoever came up with that theory is a future version of me. It can happen, I read it in a book once. Or maybe not. ANYWAY, hope you have enjoyed today's reward, and let's bring the community together to vote for the best door today! #ScaryDoors

You know the thing with random rewards? The thing is that you never get what you want, right? And everyone is hoping for Manga Kenji Skin now... but is it really everyone? What does your heart most desire? If you look back at your life journey, are you where you wanted to be? And if not, why not? What changes would you have made in your life to be happy with yourself? Because this is what really matters. Your reaction to this reward is only a reflection of how deeply you feel inside, isn't it? Is the reward good? Is the reward bad? Isn't that only a matter of perspective? ANYWAY, enough talking, let's finally announce the reward you will receive today, after you watch this video, and after you read this text... But, what is the point of having the reward written here in this text, if it's also announced in the video AND announced in the game... isn't all of this pointless? What does it matter what door you open in the end, right? Some of them have hints, some of them don't, it's pretty much random. OR IS IT? The Mega Box door was pretty obvious, wasn't it? I guess some of them DO have hints, and some of them don't. We did say that in the video actually... the trick is to find out which ones are misleading and which ones are not. To be honest, the plain white door wasn't designed with Manga Kenji in mind... you were the ones who came up with your own theory and when it didn't land, you thought we fooled you, but in reality, you fooled yourself. But one thing I can say, we've seen a lot of crazy theories out there, and some of them are actually right, surprisingly. Maybe an accident, maybe whoever came up with that theory is a future version of me. It can happen, I read it in a book once. Or maybe not. ANYWAY, hope you have enjoyed today's reward, and let's bring the community together to vote for the best door today! #ScaryDoors

Brawl Stars

315,498 views • 8 months ago

"It's not all about just power, but it's speed. It's timing. It's the perfect shot. When you land that perfect shot, you'll feel whip right through your body. Some of the shots that I hit people with, you'll see it, like ripple all the way through my tricep. The placement. I mean, temple or ear, this is probably the most dangerous one. And then if you can catch that chin because really all a knockout is, is your brain bouncing off your skull and you go unconscious. It's that your body's way of protecting you. Or at least that's what I think."

"It's not all about just power, but it's speed. It's timing. It's the perfect shot. When you land that perfect shot, you'll feel whip right through your body. Some of the shots that I hit people with, you'll see it, like ripple all the way through my tricep. The placement. I mean, temple or ear, this is probably the most dangerous one. And then if you can catch that chin because really all a knockout is, is your brain bouncing off your skull and you go unconscious. It's that your body's way of protecting you. Or at least that's what I think."

Shawn Ryan

51,800 views • 11 months ago

Culture is genetic because behavior is genetic. This beaver never saw a dam in its life. No beavers or anything else ever taught it to build a dam. It wants to build a dam because it is a beaver. Many beavers together build a big dam. That is beaver culture. Humans are not different. Nothing is different. This is what life is. This is how life works. Your body is your mind. A caterpillar wants to build a chrysalis. A bee wants to build a hive. A lion wants to build a pride. You are not special. You are not above your nature. you are INSIDE of it. The thoughts that we think are genetic thoughts. The crimes we commit are genetic crimes. The art we create is genetic art. Just like this beaver, you can give the animal different sticks and it will build a different dam, but it will always build a dam. And you can give humans different "education," but the human will always use it to do what its genes tell it to do. This is the first big answer that you need. This is the biggest piece of the puzzle. This is how to understand people 90% of the way. You just... notice what they do, and get out of the way, and watch them do it. And if they need sticks, you give them sticks. And if you don't like what they do, you have to get away from them. You cannot train dam-building into them or out of them any more than you can with a beaver. A beaver wants to build a dam because it is a beaver. Whatever you see people build, that's what they wanted to build from the sticks they got in the river they were in. Stop pretending you can change it.

Culture is genetic because behavior is genetic. This beaver never saw a dam in its life. No beavers or anything else ever taught it to build a dam. It wants to build a dam because it is a beaver. Many beavers together build a big dam. That is beaver culture. Humans are not different. Nothing is different. This is what life is. This is how life works. Your body is your mind. A caterpillar wants to build a chrysalis. A bee wants to build a hive. A lion wants to build a pride. You are not special. You are not above your nature. you are INSIDE of it. The thoughts that we think are genetic thoughts. The crimes we commit are genetic crimes. The art we create is genetic art. Just like this beaver, you can give the animal different sticks and it will build a different dam, but it will always build a dam. And you can give humans different "education," but the human will always use it to do what its genes tell it to do. This is the first big answer that you need. This is the biggest piece of the puzzle. This is how to understand people 90% of the way. You just... notice what they do, and get out of the way, and watch them do it. And if they need sticks, you give them sticks. And if you don't like what they do, you have to get away from them. You cannot train dam-building into them or out of them any more than you can with a beaver. A beaver wants to build a dam because it is a beaver. Whatever you see people build, that's what they wanted to build from the sticks they got in the river they were in. Stop pretending you can change it.

hoe_math = PsychoMath

1,189,683 views • 10 months ago

WAKE UP AMERICA YOU ARE UNDER ATTACK ⛔️ Latest update on the WEF Maui, Lahaina Fires, Hawaii 🔥🚨 ‌ Legislation Passed in Hawaii RIGHT BEFORE & Lockheed Martin is one of the biggest donors of American Red Cross, who is also developing Weapons D.E.W's (Direct Energy Weapons) for Military ‌ “Because when I look at it, when you get into these things and you look at the history, you have so many stories which have been rewritten and then told the different thing. And then if we look at two things with the things with the governor, stuff with the governor and the things that was happening with the governor. ‌ Governor was passing bills just before this so that they can change the zoning. Think about this. They wanted to change the zoning before the event. Then the event occurs and then all of a sudden the people are going to lose their land or have their land taken from them from FEMA. And that's what FEMA does. FEMA comes in there so that they can try to say they're going to save you, just like the Red Cross. ‌ Baloney. And they're trying to say that they're going to help you when they're on the other side. If you look at the largest donator or one of the largest donators on the red Cross, it's Lockheed Martin. ‌ Lockheed Martin, THEY CREATE DEWs, DEWs (Direct Energy Weapons). So if you think about this, if the people who create the weapons are funding the people who come in after the destruction, then do you see what happens? It goes back and forth. And then in the meantime, a new story, a new fairy tale, a new history, whatever you want to say is written. ‌ We start to see this and they take over and then the history is completely lost and all the heritage is gone. The culture is gone. And they slowly keep doing this. AND THEYmVE DONE THIS SO MANY TIMES ‌ Just to see this, just to see just to to feel this through, you could feel the feel through the screen. You could feel it. You could see the pictures and know that something is so wrong ⚠️ ‌ #Hawaii #MauiFires #Lahaina

WAKE UP AMERICA YOU ARE UNDER ATTACK ⛔️ Latest update on the WEF Maui, Lahaina Fires, Hawaii 🔥🚨 ‌ Legislation Passed in Hawaii RIGHT BEFORE & Lockheed Martin is one of the biggest donors of American Red Cross, who is also developing Weapons D.E.W's (Direct Energy Weapons) for Military ‌ “Because when I look at it, when you get into these things and you look at the history, you have so many stories which have been rewritten and then told the different thing. And then if we look at two things with the things with the governor, stuff with the governor and the things that was happening with the governor. ‌ Governor was passing bills just before this so that they can change the zoning. Think about this. They wanted to change the zoning before the event. Then the event occurs and then all of a sudden the people are going to lose their land or have their land taken from them from FEMA. And that's what FEMA does. FEMA comes in there so that they can try to say they're going to save you, just like the Red Cross. ‌ Baloney. And they're trying to say that they're going to help you when they're on the other side. If you look at the largest donator or one of the largest donators on the red Cross, it's Lockheed Martin. ‌ Lockheed Martin, THEY CREATE DEWs, DEWs (Direct Energy Weapons). So if you think about this, if the people who create the weapons are funding the people who come in after the destruction, then do you see what happens? It goes back and forth. And then in the meantime, a new story, a new fairy tale, a new history, whatever you want to say is written. ‌ We start to see this and they take over and then the history is completely lost and all the heritage is gone. The culture is gone. And they slowly keep doing this. AND THEYmVE DONE THIS SO MANY TIMES ‌ Just to see this, just to see just to to feel this through, you could feel the feel through the screen. You could feel it. You could see the pictures and know that something is so wrong ⚠️ ‌ #Hawaii #MauiFires #Lahaina

Wall Street Apes

1,018,578 views • 2 years ago