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A founder valued his water bottle company at $50 million on Shark Tank. Three years later, a water filtration giant bought it. In 2021, Justin Wang walked into the Tank with LARQ, a self-cleaning bottle that purifies water with UV light. His ask: $500,000 for 1%. That’s a $50 million valuation, and Kevin O’Leary pointed out it was the highest ever requested on the show. Robert Herjavec asked him to repeat the numbers. Then Wang made his case. Roughly $5 million in sales in the first year, more than $9 million in the second. LARQ had also reportedly raised venture money at a $31.7 million valuation. The room changed. Offers came in. Kevin O’Leary and Lori Greiner agreed on camera to invest $1 million for 4%. Do the math. That’s a $25 million valuation, half of what he asked, but twice the money. Then the part TV skipped. That deal reportedly never closed. LARQ raised money from other investors and kept growing. In February 2024, BRITA, the German water filtration company, acquired LARQ. The price was never disclosed. That’s why the story proves less than it seems. Without the price, we can’t say whether $50 million was visionary or wishful. But look at what the Sharks were really pricing. Not a bottle. A premium brand built on technology, design, and a product people keep buying. If customers will pay a premium for something as ordinary as a water bottle, what is a valuation really measuring: the product, the technology, or the brand?

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