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KFC is launching an Oreo Chicken Burger 👀 Before you think about whether it sounds good, or disgusting... its only launching in China Fried chicken patty, lettuce, mashed potatoes DUSTED with cookie crumbles placed between two Oreo cookie flavored buns sounds diabolical

117,719 Aufrufe • vor 6 Tagen •via X (Twitter)

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Jeff Bezos explains to Alexandria Ocasio-Cortez how billionaires are created: providing at least a billion dollars in value to society -- the opposite of exploitation. Bezos: "Let me give you a simple example. Let’s say you start a burger joint, and you have 10 employees, and you make a little bit of money.” SORKIN: “Right.” Bezos: “Until you have — this is — this just one — one outlet. And by the way, these are the most delicious burgers in the world. People love your burgers, Andrew. And so then, you open a second outlet —” SORKIN: “Right.” Bezos: “— and now you’re making a little bit more money, and you have 20 employees. Nd you open a third outlet. By the time you’ve opened a thousand outlets, you are a billionaire.” SORKIN: “Right.” Bezos: “And by the way, this is a real life story, it happens all the time, it’s In-N-Out Burger, it’s Raising Cane’s Chicken. At what point did that money all of a sudden become unethical, or it didn’t? There was one outlet, and then there were two, and then there were three. What you’re doing — the way — the way you make a billion dollars, or a hundred million dollars, or 10 million dollars, or anything, is you create a service that people love. And if millions of people choose your service, you’re going to end up with a billion dollars.” SORKIN: “Right.” Bezos: “And you can, you know, just try it with a chicken franchise.” SORKIN: “Do you think though —” Bezos: “But your chicken has to be good.”

Tom Elliott

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Only 1% of Japan's population is Christian. Yet every Christmas, millions of Japanese families eat KFC. They pre-order weeks in advance. They wait in lines for hours. Some pay triple the normal price. All because ONE man in 1970 pulled off the greatest marketing hack in fast food history.... The year was 1970. Christmas wasn't really celebrated in Japan. No traditions. No turkey dinners. No cultural significance. To most Japanese people, December 25th was just another day. KFC had just entered the market and was struggling to stand out. Then a manager named Takeshi Okawara overheard something that changed everything. Foreign tourists in his store were complaining. They couldn't find turkey anywhere in Japan for their Christmas dinner. Okawara had an idea. What if chicken could replace turkey? He launched a local experiment at his store: "Party Barrels." Buckets of fried chicken marketed as a Western-style Christmas feast. The pitch was simple: "If you can't have turkey, chicken is the next best thing." It worked. Locals loved it. But here's where the psychology gets interesting. Post-WWII Japan was fascinated with Western culture. American movies. American music. American traditions. Western = modern. Western = sophisticated. Western = aspirational. KFC wasn't just selling fried chicken. They were selling a slice of America. A taste of the West. A way to feel connected to the global culture. Okawara's bosses noticed the success and saw something bigger. In 1974, KFC Japan launched a nationwide campaign: "Kurisumasu ni wa Kentakkii." Translation: "Kentucky for Christmas." They flooded Japanese TV with ads. Happy families gathered around buckets of fried chicken. Couples sharing romantic Christmas dinners at KFC. Children's eyes lighting up at the sight of the Party Barrel. All under twinkling Christmas lights with Western holiday music playing. The message was clear: "This is how you celebrate Christmas." But here's the genius part that most people miss. Japan had NO Christmas dinner tradition. None. KFC didn't compete for market share. They didn't steal customers from competitors. They invented an entire tradition from scratch. They filled a cultural vacuum that nobody even knew existed. By positioning themselves as THE default Christmas meal, they didn't just capture a market. They created one. The results were insane. By the 1980s, eating KFC for Christmas was completely normalized. Today, 3.6 MILLION Japanese families celebrate Christmas with KFC every single year. People place orders weeks in advance because stores sell out. Some wait in lines for 2-3 hours on Christmas Eve just to pick up their bucket. The numbers are staggering. Christmas accounts for over 10% of KFC Japan's entire annual revenue. Two days. 10% of yearly sales. They make over $50 MILLION during the holiday season alone. All from one store manager's observation about tourists missing turkey. The lesson here goes way beyond marketing. KFC didn't force anything on Japan. They found a cultural gap and filled it with something that felt both exotic and accessible. They sold emotion, not chicken. Holiday memories. Family togetherness. Romance. Connection to the wider world. The chicken was just the vehicle. Fifty years later, "Kentucky for Christmas" isn't a marketing campaign anymore. It's a Japanese tradition as real as any that existed for centuries. One idea. Perfect timing. Cultural insight. That's how you build a $50 million annual tradition from nothing.

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