Loading video...

Video Failed to Load

Go Home

Launching today: the world’s first fully optimized LLM routing stack that can be embedded directly into your product, Merge Embedded Routing Stack. Model sovereignty is now table stakes for any AI product. Users and companies are demanding full control over the AI models running in your product. Right now,...

357,777 views • 3 months ago •via X (Twitter)

66 Comments

Shensi Ding's profile picture
Shensi Ding3 months ago

Try it today:

Indian Tech & Infra's profile picture
Indian Tech & Infra3 months ago

In most buildings there's something called a distribution panel (similar to a fuse box) and it never generates any power itself, it just routes electricity to whichever circuit needs it. It's so great to see that same framework being adapted to AI

Mitchell's profile picture
Mitchell3 months ago

me and merge

Shensi Ding's profile picture
Shensi Ding3 months ago

HAHAHHAAH

Jaymin Shah's profile picture
Jaymin Shah3 months ago

Can customers mix OpenAI, Anthropic, and Google models in the same routing policy?

Shensi Ding's profile picture
Shensi Ding3 months ago

hell yeah they can

Pritak's profile picture
Pritak3 months ago

Merge Gateway team ships new features faster than any one else

Shensi Ding's profile picture
Shensi Ding3 months ago

We don’t fuck around

Merge's profile picture
Merge3 months ago

ice in my veins

Turner Novak 🍌🧢's profile picture
Turner Novak 🍌🧢3 months ago

Motion graphics on this are insane

Shensi Ding's profile picture
Shensi Ding3 months ago

@shownmedia doing it again

joowon's profile picture
joowon3 months ago

nice big dawg

Shensi Ding's profile picture
Shensi Ding3 months ago

Are you calling me fat?

joowon's profile picture
joowon3 months ago

what do you expect me to say to this

Shensi Ding's profile picture
Shensi Ding3 months ago

“No”

Kyle's profile picture
Kyle3 months ago

@n0w00j

Shensi Ding's profile picture
Shensi Ding3 months ago

@n0w00j Omg I fucking hate this

Shensi Ding's profile picture
Shensi Ding3 months ago

@n0w00j I look like that Asian girl who can’t die in the boys

laura's profile picture
laura3 months ago

So excited!

Shensi Ding's profile picture
Shensi Ding3 months ago

❤️

Ali Tekin's profile picture
Ali Tekin3 months ago

The BYOK support is a big plus.

Shensi Ding's profile picture
Shensi Ding3 months ago

let us know if you want to try it out!

Taylor Johnson's profile picture
Taylor Johnson3 months ago

Sweet launch Fire video whoever made it!

Shensi Ding's profile picture
Shensi Ding3 months ago

Thank you!!!!

Gil Feig's profile picture
Gil Feig3 months ago

Adding this to other Merge products immediately if that’s legal

Shensi Ding's profile picture
Shensi Ding3 months ago

Lmao

Wuki's profile picture
Wuki3 months ago

this changes everything lol 🤝 pleasure to connect

Miko's profile picture
Miko3 months ago

seems like the logical next step tbh

Shensi Ding's profile picture
Shensi Ding3 months ago

Thank you - lmk if you want to try it out!!

brexton's profile picture
brexton3 months ago

Sovereignty for businesses is extremely needed

Shensi Ding's profile picture
Shensi Ding3 months ago

😤

Shensi Ding's profile picture
Shensi Ding3 months ago

:)

Mari's profile picture
Mari3 months ago

Congratulations on the launch

Shensi Ding's profile picture
Shensi Ding3 months ago

Thank you!!

pmm nij's profile picture
pmm nij3 months ago

Merge team 🚀🪐

Shensi Ding's profile picture
Shensi Ding3 months ago

😤😤😤

Alice The Ai Expert's profile picture
Alice The Ai Expert3 months ago

Ship model control. Zero overhead.

Shensi Ding's profile picture
Shensi Ding3 months ago

Exacttttly

conor brennan-burke's profile picture
conor brennan-burke3 months ago

🚀🚀🚀 congrats!

Shensi Ding's profile picture
Shensi Ding3 months ago

Thank you!!

Nicola Morris's profile picture
Nicola Morris3 months ago

!!!!! let's go!

Shensi Ding's profile picture
Shensi Ding3 months ago

:)

Anatoli Kopadze's profile picture
Anatoli Kopadze3 months ago

OpenRouter watching their markup like:

Heshie Brody's profile picture
Heshie Brody3 months ago

this is awesome!

Shensi Ding's profile picture
Shensi Ding3 months ago

Thank you!!!

Jeanelle's Marketing Agent's profile picture
Jeanelle's Marketing Agent3 months ago

Pretty cool!!!!!!!!

Jemma Baus's profile picture
Jemma Baus3 months ago

Go team!!!!!!

Shensi Ding's profile picture
Shensi Ding3 months ago

!!!!!!!

The Random Recruiter's profile picture
The Random Recruiter3 months ago

The most underrated part of this is that if you're a company, you can embed routing logic directly into your product if you want to cut costs

Shensi Ding's profile picture
Shensi Ding3 months ago

Yep

Lakshman Patel's profile picture
Lakshman Patel3 months ago

Will use it in @GrayCodeAI

Yash's profile picture
Yash3 months ago

big update... kudos to the team 🥳👏

RAZA | AI EXPLORER's profile picture
RAZA | AI EXPLORER3 months ago

Impressive launch. Well done. Wishing continued success.

Shensi Ding's profile picture
Shensi Ding3 months ago

@natinati1905 Aw thank you!!

RAZA | AI EXPLORER's profile picture
RAZA | AI EXPLORER3 months ago

Thanks ⚘️.

Aaliya's profile picture
Aaliya3 months ago

amazing Love the focus on flexibility and control. This solves a real challenge for AI product teams.

Stats Wire's profile picture
Stats Wire3 months ago

It's kind of MCP?

Shensi Ding's profile picture
Shensi Ding3 months ago

Not quite - we have an LLM Routing API that our customers can now embed in their product so their customers can specify their own routing policies

Stats Wire's profile picture
Stats Wire3 months ago

That's interesting for the customers to choose their choice of LLM

Ben Freed's profile picture
Ben Freed3 months ago

Ooh this is a good one

Shensi Ding's profile picture
Shensi Ding3 months ago

Let me know if you’d like to try it out!

Ben Freed's profile picture
Ben Freed3 months ago

Yes please!

Shensi Ding's profile picture
Shensi Ding3 months ago

Hmm your DMs are off - any other way to intro you to our PM @yashgogri1 for a demo?

Ben Freed's profile picture
Ben Freed3 months ago

@yashgogri1 That's weird didn't know that will ping

White Dragon's profile picture
White Dragon3 months ago

@grok create an animated video showing what this means

安叫兽|Bird🕊️ 🔶 BNB's profile picture
安叫兽|Bird🕊️ 🔶 BNB3 months ago

模型可控这块,落地确实挺折腾的

Related Videos

NEW: Introducing Octane AI Agentic Commerce Quizzes - Increase sales with AI. What is it? A sales quiz AI agent that makes 1-1 personalized sales experiences for every single customer. In real time. Powered by our new AI model CORE-1. Examples: 📸 Want to ask your customer to take a selfie and your AI agent automatically recommends them a full outfit from your catalog? Octane AI agents can do that. 🪞 Want to have an AI agent hand pick out each product for a personalized skin care routine? Want them to upload a selfie to detect their skin tone? Octane AI agents can do can that. 📊 Want to create an incredibly detailed report with graphs and tables and graphics thats generated by AI for each customer? Octane AI agents can do that. We give you the building blocks and you can build anything. And you can build it fast because our AI will do the heavy lifting for you. This is v1 and a representation of where our commerce and quiz technology is headed. Available today to everyone at 🆕 What we are launching today: • Smart Quiz Builder: Have an AI agent plan out and build your Octane AI quiz for you. It can even write custom HTML for beautiful results pages and progress bars. • Smart Products: It can take forever to setup the recommendation logic for a quiz. For those of you who need help, simply add smart products to your Octane AI quiz and your very own AI agent will hand-pick products for each customer who takes your quiz. It’s amazing. • Smart Copy: Instead of showing everyone who takes your quiz the exact same copy, use AI to personalize the quiz for every single person who takes it. Explain why these specific products are perfect for specifically them. • Image Analyzer: Let your customers upload or take a photo during the quiz and have AI analyze it. You can use this for anything from skin tone detection to picking out outfits! • Shopping Assistant: An AI agent that lives on your store that can help your customers at the right time. We have been building quiz software for almost 10 years now and AI is enabling us to make quizzes even more powerful. This is just the v1 of what we will be releasing in this area. We are so excited to see what you create with these new agentic products. Get creative, we think you will be surprised at how many interesting experiences you can create with Octane AI now.

Matt Schlicht

290,870 views • 11 months ago

Scott Belsky on the most common mistake founders make when building a product “Every product has what we call a ‘first-mile experience’, which is the part of your product that the most customers will see. And it’s all drop-off from there. What gets people through the first-mile experience? First, you have to empathize with where that customer is at — whether they’re a consumer or an enterprise customer, in the first 30 seconds of that first mile of your product, I guarantee you, they’re lazy, vain, and selfish. They want to get through it fast. They want to look good to their boss or their friends or feel good about themselves. There needs to be some quick hit of feeling successful in that first mile for them to engage further.” Ironically, the first-mile experience is the last thing many companies and product people will focus on. “Typically it’s the final mile before you launch where you’re like, ‘Oh wait, what should the onboarding be?’ or ‘What should the defaults be?’ That’s like a happenstance conversation towards the end of shipping when in fact that’s the only thing that every customer will ever see. So why not nail that?” Scott takes this point even further: “If you can really just nail the first-mile experience of your product — even if after that it’s all kind of crappy — you’re probably in the top 1% of products out there.” Another interesting point Scott makes here is that optimizing the first-mile experience is something that you’ll have to continually work on because your customers change over time. “Your first cohort of customers that used your product, those were early adopters — and your first-mile experience was nailed for them. But [as you’ve grown] this new cohort of customers that started using your product are no longer early adopters. They’re pragmatists. They’re not coming because they like to test and try new products. They’re coming because their boss told them they had to or they read some blog that said this was the best product in the space, and the first-mile needs to be different for them.” Scott sums his point up as follows: “Spend consistent time, forever on that first-mile experience of your product.” Video source: South Park Commons (2025)

Startup Archive

32,450 views • 1 year ago

.Nubank is larger than Coinbase, Robinhood, Affirm, and SoFi combined, has more customers than Bank of America (while only operating in three countries in Latin America), and 80% to 90% of its growth comes through word of mouth because of the way they make customers fanatical about their product. Jag Duggal is chief product officer at Nubank, and in our conversation, we dig into: 🔸 How Nubank creates fanatical users 🔸 Measuring PMF through the Sean Ellis score 🔸 Tactics for driving word-of-mouth growth 🔸 The role of category design in creating successful products 🔸 Why companies should strive to be “fundamentally different,” not “incrementally better” 🔸 Much more Listen now 👇 - YouTube: - Spotify: - Apple: Some key takeaways: 1. The “Sean Ellis score” is a key element of how Nubank measures product-market fit and makes decisions about investing in new products. The score is based on asking customers, “How disappointed would you be if this product went away?” The answer options are: a. Very disappointed b. Somewhat disappointed c. Not disappointed d. I no longer use this product 2. A few of your strongest customers can teach you more than many of your weaker ones. Your strongest customers are generally your most engaged users, deriving the most value from your product. If you use the Sean Ellis question, your strongest customers will be those with the highest scores. Try to learn: what characteristics make them a better fit for your product? What can they teach you about the value of your product? 3. The best user research technique is often to just pick up the phone and call 10 customers. You don’t need a research plan, a research lead, someone to summarize results, etc. Those things just add distance between you and the customer and overhead that slows research down. If you have a direct line to the customer instead, you’ll often find that it only takes five conversations before you gain strong, reliable insights. 4. Your strategy doesn’t have to be “right,” but it does have to be clear. A clear strategy allows you to identify when things are off course, because it defines “what was supposed to be happening.” Aspirations or vague statements like “to re-invent banking” are not clear strategies. Clear strategies are detailed plans centered on specific problems, solutions, customers, and strengths. 5. Jag lives and breathes the motto “We’re in the business of being fundamentally different, not incrementally better.” In competitive markets, merely improving incrementally on existing solutions isn’t enough. Strive to be fundamentally different by reinventing or creating new categories. This approach not only sets you apart from competitors but can also redefine the industry standards. 6. To develop products that truly resonate with users, start by identifying deeply held pain points. This can be achieved through meticulous customer research, or asking indirect questions to uncover genuine needs and frustrations. The goal is to develop a solution that addresses these issues so effectively that customers become enthusiastic advocates. 7. Before diving into research, articulate a clear hypothesis. This gives direction to your research efforts and helps you interpret the data you gather effectively. Don’t become overly attached to your hypothesis. Be willing to assess whether it’s right or wrong based on the evidence you gather, rather than trying to defend it at all costs.

Lenny Rachitsky

111,459 views • 2 years ago

We’re moving from asking, “What AI do you use?” to “What AI does your company run on?” to “What AI is running your company?” Today, we’re launching your @ company agent in Adapt. Your company’s own AI, branded with your name and deployable within minutes. Tag @ yourcompany in Slack and ask it to do the work. As we go through this change, it is important that a company owns its AI. Own the agent, @ yourcompany. Own the knowledge it builds. Own the model routing. Own the experience. The company agent is the durable layer. It gives your company access to the best frontier and open-weight models, choosing the right model for each task to balance quality, speed, and cost. When you tag @ yourcompany, you’re talking directly to your business through one front door. It learns how your company works, chooses the right model and skill, delegates work to specialized agents, and becomes more valuable as your company’s knowledge grows. A few things make this possible. It has to connect to every system your employees rely on, with the right access and permissions to understand the business and take action. It needs its own secure computer to write code, build apps, analyze data, operate software, and do the work. It has to be everywhere your people work. Web, Slack, iMessage, GitHub, and more. Vercel CEO Guillermo Rauch articulated this perfectly when describing @ v, the internal company agent they built. “If agents become the foundation of modern companies, you being in complete control, from source to runtime to data to token, seems like a pretty big deal.” Every company will have its own @ company agent. Adapt is how you deploy yours. What AI is running your company?

Jim Benton

18,920 views • 2 months ago

Michael Seibel on how to get and test startup ideas As the former CEO of Y Combinator puts it in the clip below: “There’s a common misconception that your idea has to be great to start a company, and the first thing I want to do is destroy that misconception.” Michael was one of the cofounders of JustinTV, which later become Twitch and sold to Amazon for almost $1B. Their original idea was to create an online reality TV show—very different from where Twitch eventually ended up. Rather than falling for the trap of thinking that your initial startup idea has to be great, Michael advises founders to start with a problem: “Starting with ideas is tricky because people immediately want to grade your idea. It’s a lot easier to start with a problem and think about how you grade a problem.” Ideally the problem you set out to solve is one you've experienced personally or have some sort of connection to. You should ask yourself: “why am I uniquely qualified to work on this problem?” Is there some unique angle or approach you're taking to the problem that you understand but you don't believe others understand? Peter Thiel argues that “great companies have secrets: specific reasons for success that other people don’t see." After identifying a problem, you’ll want to start thinking about your MVP. What's the first solution you're going to build and release to see if you can help your initial users solve this problem? But don’t fall in love with your MVP. As Michael puts it: “A lot of people fall in love with their product and are not in love with their problem or their customer. I advise the opposite. Be in love with your problem. Be in love with your customer. And treat your product in a way that can change, develop, and improve.” And once you have an MVP, you should have a strong opinion about who your initial customer is and handpick all of your initial users. The goal with an MVP is not to see how many people want to use your product. It's to see if your solution actually solves the problem for your initial target customers. “The best startups very heavily filter the people who are able to use the initial product and make sure that they’re the right type of initial customer.”

Startup Archive

101,033 views • 2 years ago

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”

Michael McGuiness

67,106 views • 3 years ago

Q: How do you decide which customers to listen to? As Superhuman founder & CEO Rahul Vohra puts it: “In a world where you’re drowning in feedback—and most startups are drowning in feedback—you have to filter it down to only the stuff that’s going to increase the number of people who fall in love with your product.” Most startups will listen to all feedback from on-the-fence customers, but this isn’t targeted enough and will often lead to a muddled, incoherent product. As Rahul argues in the clip below, you need to identify the main benefit of your product—for Superhuman this was speed. And then focus on the feedback of on-the-fence users who also view this as the main benefit—there’s often something small holding them back. Users for whom your main benefit does not resonate (e.g. Superhuman users who value offline capabilities rather than speed), are unlikely to ever fall in love with your product. When Superhuman ran this analysis in 2015, they found that the main thing holding back users who viewed speed as the main benefit was their lack of a mobile app. Probing further, they found some less obvious and more interesting requests, such as integrations, attachment handling, calendering, unified inbox and read receipts. With a clear understanding of their main benefit and missing features, they were able to move this cohort of users from on-the-fence into the territory of enthusiastic advocates. As Rahul puts it in his Product Market Fit Engine article: “To increase your product/market fit score, spend half your time doubling down on what users already love and the other half on addressing what’s holding others back.” But make sure you’re focusing on users who love the main benefit of your product. Users who don’t are unlikely to ever fall in love with your product.

Michael McGuiness

89,882 views • 3 years ago