LeBron’s first ever Nike commercial: “Pressure” (2003)

@KingJames This is legendary. I loved this damn commercial when I was a kid, lol. The symbolism behind it hits harder now as an adult, now that I comprehend the amount of weight that was placed on his shoulders. He handled it all with grace; from 18 to 38. GOAT.

@KingJames THE GOAT

@KingJames LeFirstNikeCommercial

@KingJames Epitomizes how great that man is. 20 years later smh

@KingJames 🐐

@KingJames I could definitely be wrong, but I THINK this may be his 2nd Nike commercial. Wasn’t his first commercial in a church w/ the late, great Bernie Mac? He busts through the doors & starts passing the ball around…