LEGO Bionicle commercial (2006)

kids today missed peak Lego era

LEGO in 2006: "Look kids, hard times are coming. You need to be strugglemaxxing"

This was my childhood. Man, kids these days are missing peak Lego.

I LOVE BIONICLE!

MOVE ALONG MOVE ALONG JUST TO MAKE IT THRU!!

This commercial is a core memory of every American male in their 20s and early 30s.

each set sold separately

PEEEEEAAAAAAAAK

I still listen to that song today because of this commercial.

And all you gotta keep it strong

Emos, Rock Band fans, and Bionacles fans have 1 thing in common: All American Rejects

it will always be beautiful no matter how long its been

Do you remember when Lego was using grunge metal in their advertising. I do.

Me: Please tell me the song is... *unmutes*

@buryumocs Hell yeah

@MooXProductions

Didn’t even get a movie with them, and it was Freaking Jaller too

I knew exactly which commercial this was from the thumbnail lol

It's so easy to market to young boys

This isn't just your everyday nostalgia, this is a core memory unlock.

I miss you too and 2000's childhood

This commercial was special. The Matorian from 2001-2004 that Bionicle fans followed became Toa, making you want to buy them. And this song got me into All-American Rejects. It was dual marketing at its finest.

Y'all don't know how hard this slapped when we watched it as kids

Wow, this triggered a deep memory inside me that I didn't know I still had. 20+ years and it feels like yesterday I was begging my parents to get me the new collection of Bionicles at Toys R Us.

I'll never stop Lego to bring Bionicle back

“MOVE ALONG MOVE ALONG JUST TO MAKE IT THROUGH” 🗣️🗣️🔊🔊🔥🔥

Followed by "I'll take it from here" yes you will 😭

Everytime my mom went shopping I went along so I could grab a new Bionicle. Core memory for me

One of the most successful marketing campaigns of all time. I talk to countless people around my age who got into bionicles due to this ad