Let us reintroduce ourselves... are you ready to understand and transform?⚡️

I can’t believe this will have gone through dozens of people and still got the ok You’re meant to be a world leading university and you’re branding yourselves like a sixth form college

I fail to see how this colour scheme and branding represents a reputable old academic institution. This is not representative of Imperials academic status at all and does it more harm than good.

Tell us why those colours?

Please emply designers who actually understand colour theory and visual accessibility. This design is stressful for many, let alone those with visual impairments like colour blindness.

Every time I watch it it gets worse, the way you're just playing word association with pictures (not even any moving images?!) in a video from a world leading technology University is mortifying I'd be asking for my money back from whoever designed this

If you got any more old imperial crest ties or laptop badges in your store rooms, can we still buy them? Better looking logo, exudes more seriousness.

Is Imperial rebranding itself as a crypto scam? This colour scheme was popular a few years back with shoreditch startups trying to stick out. Once that trend dies, then it will look worse than it already is. University branding should be timeless.

Nice!

You need to fire the design firm and anyone involved in approving this rebrand

@PresHughBrady can we bring back Alice Gast, because whoever designed this needs to be bullied #ourimperial #bullying