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Lightfield co-founder and CEO Keith Peiris on killing a product with two million monthly users and rebuilding the CRM from scratch: Lightfield's predecessor was an AI presentation tool growing faster than the team could buy inference to support it. Keith shut it down anyway. Nobody on the team liked... show more
114,389 Aufrufe • vor 3 Tagen •via X (Twitter)
22 Kommentare

legend

A business world model earns trust when conflicting records stay traceable to their sources.

2million users can still be the wrong signal. some times the harderdecision is admitting the thing growing fastest isn't the thing worth building.

one source of truth unlocks everything

killing a growing product on purpose, bold

Great update as always. Your insights on bold product decisions bring real value.

bangerrrrr

2 million users can hide a product the team hates. Turning free rent into the first 10 CRM customers says more about founder-market fit than the old growth curve.

@a16z the classic SaaS pivot. kill a product with distribution to build one without it because seat-based ARR is dying and AI doesn't charge per user anymore. brave move or suicide?

killing a product with two million users is brutal, but the clue is in the CRM rebuild. presentations are occasional. customer data becomes the daily operating system.

the fatal flaw of modern crms is that they're passive databases relying on manual sales rep data entry. the future belongs to background agents that auto-sync slack, email, and call recordings into state graphs. reconciliation at the ingestion layer is the real product moat.

nói thật, tắt 2 triệu user vì team không thích sản phẩm. Điều ít founder VN dám làm.

Killing something with 2M users takes guts. Most teams rationalize keeping the zombie. Curious what the first signal was that made them trust the rebuild more than the growth.

Nobody on the team liked the product. == Was a money sink?

The agent layer is downstream of data reconciliation. If customer records disagree, more autonomy just lets the system act on contradictions faster. The source of truth is the hard product.

The interesting shift is treating reconciliation—not data entry—as the CRM product. If the business world model becomes the substrate for every agent, the moat compounds with each workflow instead of each feature.

The tell: it grew faster than they could afford inference, and scale makes that worse, not better. In AI-native products the grow-now-fix-margins-later playbook is inverted. Cost per action is a decision you make before scaling, not after.

Killing something with 2M users takes guts. Wonder how they knew the CRM bet was worth the short-term drop.

Two million monthly users can still be the wrong product if the economics and customer pull don't support it. Killing growth is hard; killing false confidence is harder.

2 million users and they killed it. Usage without pay is not the product.

Two million monthly users is a brutal number to walk away from. When the product grows faster than the team can support, every new feature adds another promise to keep. Rebuilding smaller takes guts.

How did investors react to walking away from that traction?
