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Lmao Kpop artists has been doing Afrobeats even before Tyla debuted you clown Stop giving tyla credit for Afrobeats success when Afrobeats is a Nigerian genre and she isn’t an afrobeat artist

12,372 Aufrufe • vor 1 Monat •via X (Twitter)

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Last week, I had a conversation with American film director, Leslie Small, who wanted to celebrate the big strides of Afrobeats. After 30 minutes of understanding the true state of things, he sobered up. Nigerians don't own Afrobeats. The West does. Every inch of the culture has an American or European company speaking for it. And now, via the platforms, they're expanding and redefining what Afrobeats is. Netflix and Amazon Prime leaving Nigeria should give the Nigerian music industry a warning shot towards fixing itself at home. Yes, foreign capital is good. But it isn't patient, and will leave if no profit is made. And when it does, what have we built locally to ensure we can still run an industry? How would we achieve sustainability? The entire promise of 'Afrobeats to the world' is that the culture collectively draws investment from Sony, Warner, UMG and others, on the premise that it has export value: the music continues to have mass foreign attention. We're drawing loans using the singular, transient, collateral of "foreigners love our culture." We're still unable to generate competitive numbers at home. Piracy and free music is at an all time high, and we still haven't addressed local ownership. Already the cracks are showing. We aren't minting new stars. Afrobeats did not contribute a hit to the global pop framework this year. We've been shut-out from the Hot 100, and now foreigners with no connection to Nigeria and more access to resources are making 'Afrobeats.' Without local development, we're stuck in a game of musical chairs, hoping that the music continues to play. But for how long?

Joey Akan

20,515 Aufrufe • vor 1 Jahr