L’UPGRADE qui coûte 2 000 🤣🤣

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Founders over-optimize for roadmap and under-invest in message, ICP clarity, and channels. You can keep shipping. But if you’re selling to the wrong person, saying the wrong thing, or showing up in the wrong place... It won’t matter. That’s why we built the Marketing Accelerator: 3 foundational exercises we run across our portfolio to break the GTM fog. 1️⃣ ICP Discovery & Validation We don’t guess personas. We look at who’s already converting (or closing), break down the JTBD, and isolate buying triggers. Not who could buy—who’s already behaving like a buyer. 2️⃣ 4-Stage Content Mapping Everyone wants to jump to “talk about the product.” We map content to stages of buyer awareness, not just the funnel: > Problem > Workflow > Product > Social proof It’s how we build momentum before someone even hits your site. 3️⃣ Channel Rapid Experimentation This is where channel confusion kills GTM. Most founders pick channels based on advice, not alignment. This visual below (h/t @Anthony Pierri) helped us codify the difference: → Selling vertically (like Webflow)? You anchor on company type. Think outbound, thought leadership, and direct workflows. → Selling horizontally (like Asana)? You anchor on the use case. So SEO, internal virality, and PLG loops matter more. We use this to frame channel (or growth loop) bets, then pressure test 2-3 channels to validate fast. That's it. That's how we get GTM traction in the first 90 days. I documented the whole thing (plus examples) here >> #marketing #gtm #strategy

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