“Make it more epic.” EA Chief Strategy officer Mihir Vaidya demonstrates how EA plans to super-charge user-created game content with AI in this concept video "Imagination to Creation" from EA’s Investor Day event in NYC today.

Wait, so this is a concept video, meaning it's not real, and they could have demoed whatever grand, epic idea they wanted, and they chose a maze of cardboard boxes? They're calling it "Imagination to Creation" but I see less than zero imagination here. Embarrassing really.

The level of disconnect is unreal.

literally none of this is real lol

Imagine shareholders fire off all the actual artists and creatives then put out "games" generated by AI bros with about as much creativity as exhibited here. Gaming is cooked if this is where it's going..

Ah yes, a "maze". Amazing.

Disgusting

Ask the EA Chatbot this: "Where do you draw the line between concept videos and investor fraud"?

Another day spent glazing bad company making bad decisions, eh Geoff?

🤢

Do you support AI?