Michael Jackson strategically delayed the start of his Super Bowl halftime show for nearly 2 minutes, causing the director to lose his mind

Michael Jackson's 90-second silent pose at the start of the 1993 Super Bowl halftime show wasn't just dramatic; it was so effective that it caused the show's TV ratings to increase between the first and second halves of the game for the first time in Super Bowl history.

I loved how he did this, and how the cheering never diminishes. The greatest aura farmer of all time.

If Michael Jackson calls you at 3 a.m., you better answer the damn phone. 😂

MJ was Aura Farming before Aura Farming was a thing.

@hipperschm65422 And now we get scraps like Bad Bunny? We had it so good in the 80s and 90s. Pass.

Back when the Super Bowl hired wonderful talent.

Definitely one-of-a-kind artist, human being, humanitarian, and kind soul. Amazing...gave me chills.

Wow a Sunday Super Bowl Halftime Show before 10pm. What a novel concept.

The greatest performer of our lifetime Michael Jackson 🔥🔥🔥 No one can beat him

Greatest half-time show, ever! And the Cowboys annihilated the Bills 52 to 17.

No human dead or alive can match this aura, fame and worldwide love and respect this man commanded

We saw him live here in London in this era. Beyond phenomenal. Feel lucky to have witnessed him on stage

Only MJ could turn a delay into a legendary moment!

You know you are a bad ass when you can just walk out onto the stage stand there, and people lose their damn minds before you even do anything lol

Artists don’t have aura like this anymore

@JuliaBerkowitz1 The success of this performance helped the Super Bowl become an international event. Once again Michael Jackson proved how his ideas were innovative and paved the way for influential entertainment projects.

Michael was the boss. He let him know.😎

he was so powerful

That biopic coming up looks like it'll be amazing

They don't call him the king of pop for nothing The Main Aura King 👑

He made the halftime show a thing xD

Back when the @NFL knew what their paying supporters wanted and liked! Now they have sold out to the BS woke whatever you call it! After loving the game the majority of my life, since 1977, I’ve stopped watching, spending money on the NFL… I’m only one little person, but I hear the same from ALL my friends!

it was an incredible show. We were there. I'll always remember Michael Jackson as the halftime show, but don't ask me who sang the national anthem. It was actually Garth Brooks.

Can’t make up this type of star power

His motto was "make them wait for it". #Savvy

Yal be comparing Beyoncé to bra is wild lol

No one dead or alive can beat Michael Jackson's stage performance!

There will be no other.

I'm guessing Bad Bunny won't come close to this.

I am clueless why an account that is supposed to inform about ROCK bands...is including Jackson or taking him into consideration. He was never rock, and since Eddie Van Halen's gre3d made him record a solo at one of his tunes...he will never be rock.

@SimpsonShola

@grazilidades @alexandrellluc mt iconicooo

I love him, he was fucking amazing.

Genius

He was thinking about drugs and little boys.