Microsoft's new illustration style

Brief: Do whatever sh*t you want, but do *not* show the actual software.

✅

They do this every few years. Put tons of work into a highly polished design system and style. Then it's never seen. Doesn't make it into products. Never gets used outside of a few marketing campaigns, and its never stuff that's really reproducible across anything but video.

Feels like an Ad for Playdough or something else that a 3 year old would want :o

if only they put this much time and effort into designing their actual products but instead we have this, thanks microsoft!!

looks fun, I think there's "flat fatigue" right now, we'll see how it feels.

Great, more design language that a quarter of the OS will adopt while the other quarters are still in the OS and represent each previous decade

Microsoft’s promo videos are impressive, but it doesn’t seem to show up in their products.

It's no longer "fluent"

Fluent illustrations ;)