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Most brands suck at ads because they suck at finding root causes for their products. "But, but, my product doesn't have a root cause". Use this formula: Ask "why does this problem exist?" until you hit a fact nobody can argue with. It's always one of three: — biology...

21,686 görüntüleme • 18 gün önce •via X (Twitter)

17 Yorum

Joao profil fotoğrafı
Joao18 gün önce

Can the same product have more than one root cause?

Lorenzo | Meta Ads & Performance Creatives 📈 profil fotoğrafı
Lorenzo | Meta Ads & Performance Creatives 📈18 gün önce

Absolutely. Different problems can point to different root causes.

Bogdan | Ad Creatives for Meta & TikTok profil fotoğrafı
Bogdan | Ad Creatives for Meta & TikTok18 gün önce

Another banger

Tyler Surdis profil fotoğrafı
Tyler Surdis16 gün önce

How much do you charge

Tyler Surdis profil fotoğrafı
Tyler Surdis16 gün önce

Wheres the full video

Lorenzo | Meta Ads & Performance Creatives 📈 profil fotoğrafı
Lorenzo | Meta Ads & Performance Creatives 📈16 gün önce

The videos are edited so the client's brand doesn't appear.

Tyler Surdis profil fotoğrafı
Tyler Surdis16 gün önce

Ahh. How much do you charge for 12 creatives excluding script design.

Martin Lostak - Research-first DTC creative profil fotoğrafı
Martin Lostak - Research-first DTC creative17 gün önce

biology, physics, or market. never thought to sort it like that.

Lorenzo | Meta Ads & Performance Creatives 📈 profil fotoğrafı
Lorenzo | Meta Ads & Performance Creatives 📈17 gün önce

Yeah! Try it out!

Lorenzo | Meta Ads & Performance Creatives 📈 profil fotoğrafı
Lorenzo | Meta Ads & Performance Creatives 📈17 gün önce

Get winning ads from us. Click the link in my bio and I'll tell you which formats make sense for you.

Martin Lostak - Research-first DTC creative profil fotoğrafı
Martin Lostak - Research-first DTC creative16 gün önce

Ask why five times and most briefs fall apart

Lorenzo | Meta Ads & Performance Creatives 📈 profil fotoğrafı
Lorenzo | Meta Ads & Performance Creatives 📈16 gün önce

100%

Mauro profil fotoğrafı
Mauro18 gün önce

Fireee

Lorenzo | Meta Ads & Performance Creatives 📈 profil fotoğrafı
Lorenzo | Meta Ads & Performance Creatives 📈18 gün önce

🔥🔥

Brjan | AI Builder profil fotoğrafı
Brjan | AI Builder17 gün önce

digging deep into root causes definitely reveals some uncomfortable truths

Lorenzo | Meta Ads & Performance Creatives 📈 profil fotoğrafı
Lorenzo | Meta Ads & Performance Creatives 📈17 gün önce

100%

Ruslan | RA Agency profil fotoğrafı
Ruslan | RA Agency17 gün önce

this is why understanding the customer will always beat blindly testing another 50 creatives. you need a real insight before you need another ad

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