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Most brands suck at ads because they suck at finding root causes for their products. "But, but, my product doesn't have a root cause". Use this formula: Ask "why does this problem exist?" until you hit a fact nobody can argue with. It's always one of three: — biology... show more
21,686 görüntüleme • 18 gün önce •via X (Twitter)
17 Yorum

Can the same product have more than one root cause?

Absolutely. Different problems can point to different root causes.

Another banger

How much do you charge

Wheres the full video

The videos are edited so the client's brand doesn't appear.

Ahh. How much do you charge for 12 creatives excluding script design.

biology, physics, or market. never thought to sort it like that.

Yeah! Try it out!

Get winning ads from us. Click the link in my bio and I'll tell you which formats make sense for you.

Ask why five times and most briefs fall apart

100%

Fireee

🔥🔥

digging deep into root causes definitely reveals some uncomfortable truths

100%

this is why understanding the customer will always beat blindly testing another 50 creatives. you need a real insight before you need another ad
