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Most Shopify store owners are drowning in dashboards and reports when the data they need is one prompt away. That's why we built a prompt library that turns Shopify Sidekick into your data analyst: – pull revenue trends without touching a spreadsheet – spot your best-selling products in seconds...

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Harry Molyneux

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15,803 Aufrufe • vor 1 Jahr •via X (Twitter)

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Claude + Shopify is f*cking cracked 🤯 Shopify just dropped an official connector that lets you manage your entire store from inside Claude. One prompt → Claude adds products, checks inventory, creates discount codes, pulls sales reports, and finds your top customers. All from a single chat. All inside Claude. Perfect for DTC brands and agencies who are still bouncing between five browser tabs every time they need to answer one basic question about their store. The new Shopify connector for Claude fixes the entire workflow: → Install the official Shopify connector in Claude Desktop in 30 seconds → Authenticate to your store via OAuth → Claude reads your full catalog, customers, orders, and analytics on demand → Adds new products, creates discount codes, and bulk-updates inventory from prompts → Runs ShopifyQL analytics queries that return live charts and dashboards → Surfaces patterns across customer behavior — top sellers, bundle opportunities, restock urgency No Shopify admin tab-switching. No exporting CSVs to ask one question. No "let me check Shopify and get back to you." What you get: → Claude connected directly to your live Shopify store → Daily store ops running through one chat — products, customers, inventory, discounts, analytics → Real-time analytics that answer questions Shopify's own dashboards can't → Pattern recognition across your orders that surfaces bundle ideas and retention opportunities → An official connector built by Shopify with 25 tools and ongoing updates I put together a full playbook with the connector setup, every prompt I tested, the 25 tools it exposes, and a Loom walkthrough video showing you how to set it up. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)
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Claude + Shopify is f*cking cracked 🤯 Shopify just dropped an official connector that lets you manage your entire store from inside Claude. One prompt → Claude adds products, checks inventory, creates discount codes, pulls sales reports, and finds your top customers. All from a single chat. All inside Claude. Perfect for DTC brands and agencies who are still bouncing between five browser tabs every time they need to answer one basic question about their store. The new Shopify connector for Claude fixes the entire workflow: → Install the official Shopify connector in Claude Desktop in 30 seconds → Authenticate to your store via OAuth → Claude reads your full catalog, customers, orders, and analytics on demand → Adds new products, creates discount codes, and bulk-updates inventory from prompts → Runs ShopifyQL analytics queries that return live charts and dashboards → Surfaces patterns across customer behavior — top sellers, bundle opportunities, restock urgency No Shopify admin tab-switching. No exporting CSVs to ask one question. No "let me check Shopify and get back to you." What you get: → Claude connected directly to your live Shopify store → Daily store ops running through one chat — products, customers, inventory, discounts, analytics → Real-time analytics that answer questions Shopify's own dashboards can't → Pattern recognition across your orders that surfaces bundle ideas and retention opportunities → An official connector built by Shopify with 25 tools and ongoing updates I put together a full playbook with the connector setup, every prompt I tested, the 25 tools it exposes, and a Loom walkthrough video showing you how to set it up. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

56,432 Aufrufe • vor 3 Monaten

Claude Code + Shopify AI is f*cking cracked 🤯 Shopify just dropped an official AI Toolkit that connects Claude Code directly to your store. One prompt → Claude reads your products, rewrites your descriptions for AI shopping, and pushes the updates live. All from the terminal. All inside Claude Code. Perfect for DTC brands on Shopify who are still manually editing product pages, writing descriptions in Google Docs, and copy-pasting into the Shopify admin one product at a time. Claude Code + the Shopify AI Toolkit fixes the entire workflow: → Install the official Shopify plugin in Claude Code → Authenticate to your store → Claude reads your entire product catalog → Rewrites every description to be optimized for AI shopping → Pushes the updates directly to your store automatically → Validates every API call against Shopify's official docs before executing No Shopify admin tab-switching. No copy-pasting from a Google Doc. No hiring a copywriter to rewrite 50 product pages. What you get: → Claude Code connected directly to your live Shopify store → Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products → Bulk updates across your entire catalog from a single prompt → Full access to Shopify's GraphQL API — products, themes, inventory, orders, everything Claude can read and write → An official plugin built by Shopify that auto-updates as new features ship I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)
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Claude Code + Shopify AI is f*cking cracked 🤯 Shopify just dropped an official AI Toolkit that connects Claude Code directly to your store. One prompt → Claude reads your products, rewrites your descriptions for AI shopping, and pushes the updates live. All from the terminal. All inside Claude Code. Perfect for DTC brands on Shopify who are still manually editing product pages, writing descriptions in Google Docs, and copy-pasting into the Shopify admin one product at a time. Claude Code + the Shopify AI Toolkit fixes the entire workflow: → Install the official Shopify plugin in Claude Code → Authenticate to your store → Claude reads your entire product catalog → Rewrites every description to be optimized for AI shopping → Pushes the updates directly to your store automatically → Validates every API call against Shopify's official docs before executing No Shopify admin tab-switching. No copy-pasting from a Google Doc. No hiring a copywriter to rewrite 50 product pages. What you get: → Claude Code connected directly to your live Shopify store → Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products → Bulk updates across your entire catalog from a single prompt → Full access to Shopify's GraphQL API — products, themes, inventory, orders, everything Claude can read and write → An official plugin built by Shopify that auto-updates as new features ship I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

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i wish i could just upload a CSV and it would automatically create a dashboard so we built this today we're launching graphed .com graphed is an AI data analytics and dashboard generator upload data into Graphed and it's gonna one shot generate a dashboard you can chat with the entire dashboard to make changes and you can click into the graph and chat with it to make updates everything you create in Graphed can easily be shared with your team by sending a link or you can download a screenshot and drop it into a Slack channel or add it to a presentation the Graphed source data can either be a CSV or a data integration data integrations allow you to create live dashboards that are constantly updating in the background we're launching with Google Analytics 4 as our first data integration but we have Shopify, Facebook ads, Google Ads, MongoDB, and hundreds more are on our product roadmap you can sign up for free at graphed .com and if you want a 40% discount code that will only be available during launch comment "graphed" below
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i wish i could just upload a CSV and it would automatically create a dashboard so we built this today we're launching graphed .com graphed is an AI data analytics and dashboard generator upload data into Graphed and it's gonna one shot generate a dashboard you can chat with the entire dashboard to make changes and you can click into the graph and chat with it to make updates everything you create in Graphed can easily be shared with your team by sending a link or you can download a screenshot and drop it into a Slack channel or add it to a presentation the Graphed source data can either be a CSV or a data integration data integrations allow you to create live dashboards that are constantly updating in the background we're launching with Google Analytics 4 as our first data integration but we have Shopify, Facebook ads, Google Ads, MongoDB, and hundreds more are on our product roadmap you can sign up for free at graphed .com and if you want a 40% discount code that will only be available during launch comment "graphed" below

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Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell
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Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

Startup Archive

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Just built a customer support agent because my VA is one scam allegation away from a mental breakdown. This AI slave handles every customer tantrum. Connects to email, pulls Shopify data, and responds in your brand voice minus the trauma. Follow, RT + Comment "support" for the workflow. (Need to do all 3 or my agent won't find your handle to send the DM, give it 20 mins) - Complete setup walkthrough + node-by-node breakdown - Auto-labels emails so you know which Karens to avoid - Pulls customer + order info from Shopify instantly - Responds with your exact brand tone (without the sarcasm) - Accesses brand identity through Pinecone vector memory - Never threatens to quit or asks for a raise Why pay humans to get emotionally destroyed by customers when AI can take the beating instead?
1:36

Just built a customer support agent because my VA is one scam allegation away from a mental breakdown. This AI slave handles every customer tantrum. Connects to email, pulls Shopify data, and responds in your brand voice minus the trauma. Follow, RT + Comment "support" for the workflow. (Need to do all 3 or my agent won't find your handle to send the DM, give it 20 mins) - Complete setup walkthrough + node-by-node breakdown - Auto-labels emails so you know which Karens to avoid - Pulls customer + order info from Shopify instantly - Responds with your exact brand tone (without the sarcasm) - Accesses brand identity through Pinecone vector memory - Never threatens to quit or asks for a raise Why pay humans to get emotionally destroyed by customers when AI can take the beating instead?

Nozz

38,044 Aufrufe • vor 1 Jahr

BIG NEWS: We just launched CheckThat[.]ai Buyer Intent + Free AEO Platform + Shared Prompt Library No cold start. Historical data included. --- "Seriously!? Yet another AEO tool?" I get it. I felt the same way. But I'm convinced the AEO category is fundamentally broken. Not the tools themselves. The assumption behind ALL of them: That tracking = improving. It DOES NOT. Google Analytics doesn't grow your traffic. An AEO subscription doesn't grow your AI visibility. What actually happens: Sign up → bad context → random prompts → zero data → $500-$3K/mo invoice. For prompts you're not even confident in. --- We took the complete OPPOSITE approach with CheckThat: We did the heavy lifting before you show up: → Top B2B software categories mapped → 5,800+ brands researched (and growing) → Millions of AI responses tracked daily → Human-reviewed prompt library (shared + free) Why? Working with 100+ brands at GrowthX AI taught us: CONTEXT is everything. Your context drives your content quality. Your content quality drives your AI visibility. You can't create great content without context. You can't get context without understanding your buyers. You can't understand your buyers without data. --- To celebrate the launch, I'm doing 50 Free AEO Audit + Strategy sessions over the next month Retweet this post & comment "checkthat" and I'll send you a DM to get scheduled.
2:59

BIG NEWS: We just launched CheckThat[.]ai Buyer Intent + Free AEO Platform + Shared Prompt Library No cold start. Historical data included. --- "Seriously!? Yet another AEO tool?" I get it. I felt the same way. But I'm convinced the AEO category is fundamentally broken. Not the tools themselves. The assumption behind ALL of them: That tracking = improving. It DOES NOT. Google Analytics doesn't grow your traffic. An AEO subscription doesn't grow your AI visibility. What actually happens: Sign up → bad context → random prompts → zero data → $500-$3K/mo invoice. For prompts you're not even confident in. --- We took the complete OPPOSITE approach with CheckThat: We did the heavy lifting before you show up: → Top B2B software categories mapped → 5,800+ brands researched (and growing) → Millions of AI responses tracked daily → Human-reviewed prompt library (shared + free) Why? Working with 100+ brands at GrowthX AI taught us: CONTEXT is everything. Your context drives your content quality. Your content quality drives your AI visibility. You can't create great content without context. You can't get context without understanding your buyers. You can't understand your buyers without data. --- To celebrate the launch, I'm doing 50 Free AEO Audit + Strategy sessions over the next month Retweet this post & comment "checkthat" and I'll send you a DM to get scheduled.

Marcel Santilli

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We just launched the fastest Shopify page builder that exists. EcomWize turns any product into a full landing page in under 2 minutes. AI writes the copy. Generates the visuals. Builds the layout. You hit publish. → Landing pages → Product pages → Listicles → Advertorials No designer. No developer. No $2K per page. Thousands of brands signed up in the first 7 days. Comment "FAST" and I'll send you founding member access with a discount. (must be following to DM)

Charaf

22,081 Aufrufe • vor 5 Monaten

Your agents can't keep up with real-time data. Especially when it's scattered across dozens of sources. Most teams waste weeks building custom connectors for every database, API, and data warehouse. Then they build ETL pipelines to sync everything. By the time your agent retrieves the data, it's already outdated. Picture this: Your Postgres database updated 5 minutes ago. Your MongoDB collection changed 2 minutes ago. Your agent is still pulling from yesterday's snapshot. This is why most production RAG systems fail. There's a better approach: MindsDB is an open-source AI platform with a federated data engine that lets you query multiple data sources in real-time using SQL - without moving any data. Here's what makes it different: ↳ Your data stays in place. No ETL pipelines or data duplication ↳ Query Postgres, MongoDB, REST APIs, and more using consistent SQL ↳ JOIN across different sources in real-time with a unified interface ↳ Works with both structured and un-structured data And here's the best part: You don't even need to write SQL. Just describe what you want in plain English, and MindsDB converts it to SQL automatically. The system does all the heavy lifting. The breakthrough for AI agents is simple: When data updates at the source, your agent gets fresh results immediately. No sync delays. No stale embeddings. No custom code for each integration. You can literally write a SQL query that joins a Postgres table with a MongoDB collection and gets live results. This is what production AI applications need but rarely get. In this video, I give you a complete walkthrough of what we just discussed and how to actually do it. Make sure you watch this till the end. I've shared the link to MindsDB's GitHub repo in the next tweet!
9:28

Your agents can't keep up with real-time data. Especially when it's scattered across dozens of sources. Most teams waste weeks building custom connectors for every database, API, and data warehouse. Then they build ETL pipelines to sync everything. By the time your agent retrieves the data, it's already outdated. Picture this: Your Postgres database updated 5 minutes ago. Your MongoDB collection changed 2 minutes ago. Your agent is still pulling from yesterday's snapshot. This is why most production RAG systems fail. There's a better approach: MindsDB is an open-source AI platform with a federated data engine that lets you query multiple data sources in real-time using SQL - without moving any data. Here's what makes it different: ↳ Your data stays in place. No ETL pipelines or data duplication ↳ Query Postgres, MongoDB, REST APIs, and more using consistent SQL ↳ JOIN across different sources in real-time with a unified interface ↳ Works with both structured and un-structured data And here's the best part: You don't even need to write SQL. Just describe what you want in plain English, and MindsDB converts it to SQL automatically. The system does all the heavy lifting. The breakthrough for AI agents is simple: When data updates at the source, your agent gets fresh results immediately. No sync delays. No stale embeddings. No custom code for each integration. You can literally write a SQL query that joins a Postgres table with a MongoDB collection and gets live results. This is what production AI applications need but rarely get. In this video, I give you a complete walkthrough of what we just discussed and how to actually do it. Make sure you watch this till the end. I've shared the link to MindsDB's GitHub repo in the next tweet!

Akshay 🚀

65,672 Aufrufe • vor 9 Monaten

i built a tool that lets you clone ANY video with AI saw a movie scene you want to recreate? a commercial? a music video? just upload it to this tool and get the exact structured prompt to generate it in sora 2 you no longer need to guess how to describe what you want to generate. show the tool the reference and it engineers the prompt for you. the tool analyzes: - camera movements and angles - lighting and color grading - scene composition and timing then converts everything into sora-optimized prompt structure this is how you recreate any visual style without prompt engineering experience RT + reply 'TOOL' and i'll send you access (must follow so i can dm)
0:21

i built a tool that lets you clone ANY video with AI saw a movie scene you want to recreate? a commercial? a music video? just upload it to this tool and get the exact structured prompt to generate it in sora 2 you no longer need to guess how to describe what you want to generate. show the tool the reference and it engineers the prompt for you. the tool analyzes: - camera movements and angles - lighting and color grading - scene composition and timing then converts everything into sora-optimized prompt structure this is how you recreate any visual style without prompt engineering experience RT + reply 'TOOL' and i'll send you access (must follow so i can dm)

Miko

43,009 Aufrufe • vor 10 Monaten

Introducing the AI eCommerce Developer. Starting with its first use-case: transforming any screenshot into a functional and responsive wireframe. Copy and paste the wireframe into Instant, customize without code, and publish to Shopify. This is just the beginning as we’re developing the software and LLM (large language model) to create an assistant that empowers brands and agencies to build anything they need in minutes. Join the waitlist to follow the progress and be the first to get notified when we launch. (see thread)
2:13

Introducing the AI eCommerce Developer. Starting with its first use-case: transforming any screenshot into a functional and responsive wireframe. Copy and paste the wireframe into Instant, customize without code, and publish to Shopify. This is just the beginning as we’re developing the software and LLM (large language model) to create an assistant that empowers brands and agencies to build anything they need in minutes. Join the waitlist to follow the progress and be the first to get notified when we launch. (see thread)

Coen van Hees

10,898 Aufrufe • vor 1 Jahr

Most brands obsess over ad tweaks. But the real gold? It's on your homepage. Last week, we pushed a CRO-based homepage redesign live for a Shopify brand in the outdoor niche. The goal was simple: → Improve first impressions → Increase conversion rate → Lift AOV without touching ad spend In just 7 days, here's what happened (screenshot below 👇): - Conversion Rate: +34.14% - Revenue per Visitor: +113.10% - Average Order Value: +58.86% - 𝗘𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘂𝗽𝗹𝗶𝗳𝘁: +$𝟰𝟴,𝟱𝟰𝟭/𝗺𝗼𝗻𝘁𝗵 No new traffic. No offer changes. Just smart design, copy, and data-driven UX. And yes, it’s repeatable. This is what we do at Optise. We specialize in CRO-led redesigns that turn your existing traffic into revenue — fast. If you're doing $30k+/mo and feel like your store should be converting better... You’re probably right. Visit optise dot io site [link in my profile] to book a strategy call with us and we can get started with a custom CRO strategy specifically for your brand.
1:44

Most brands obsess over ad tweaks. But the real gold? It's on your homepage. Last week, we pushed a CRO-based homepage redesign live for a Shopify brand in the outdoor niche. The goal was simple: → Improve first impressions → Increase conversion rate → Lift AOV without touching ad spend In just 7 days, here's what happened (screenshot below 👇): - Conversion Rate: +34.14% - Revenue per Visitor: +113.10% - Average Order Value: +58.86% - 𝗘𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘂𝗽𝗹𝗶𝗳𝘁: +$𝟰𝟴,𝟱𝟰𝟭/𝗺𝗼𝗻𝘁𝗵 No new traffic. No offer changes. Just smart design, copy, and data-driven UX. And yes, it’s repeatable. This is what we do at Optise. We specialize in CRO-led redesigns that turn your existing traffic into revenue — fast. If you're doing $30k+/mo and feel like your store should be converting better... You’re probably right. Visit optise dot io site [link in my profile] to book a strategy call with us and we can get started with a custom CRO strategy specifically for your brand.

Goldi Kambale | Shopify CRO 🚀🚀🚀| Shopify Expert

45,570 Aufrufe • vor 1 Jahr

Shopify CEO Tobi Lutke explains Goodhart’s law and why he doesn’t like KPIs or OKRs “Goodhart’s law is real. The moment a metric becomes a goal, it’s no longer a useful metric… No metric by itself is a complete heuristic for a complex business. There’s a million different tensions in a company, and you can’t keep all of them in harmony by optimizing for one thing.” For this reason, Shopify doesn’t use KPIs or OKRs. But as Tobi explains, this doesn’t mean they don’t value data and metrics. “We are extremely data informed. We have invested enormous amounts of money and time into systems that give us basically everything at our fingertips… But what Shopify attempts to do is just not over-fit for what’s quantifiable.” People love optimizing for highly-quantifiable things because there’s immediate gratification that comes from seeing a number go up. But Tobi thinks that the most important aspects of a product are rarely quantifiable: “The overlap of the most valuable things you can do with a product and the things that happen to be fully quantifiable are like maybe 20%. Which leaves 80% of a value space unaddressable by the people who only look at quantifiable things.” He continues: “Shopify is comfortable with unquantifiable things like taste, quality, passion, love, hate… The sort of deep satisfaction that a craftsperson feels when they’ve done a job well is actually a better proxy if you allow it to be.” They then have robust analytics systems that tell the company if something’s wrong or a new rollout breaks something. “We think about it as a cockpit for a pilot. The decisions are still made by pilots, and we think this leads to better results… I think there needs to be more acceptance in business of unquantifiable things… And then metrics take a support function.” Video source: Lenny Rachitsky (Feb 2025)
3:32

Shopify CEO Tobi Lutke explains Goodhart’s law and why he doesn’t like KPIs or OKRs “Goodhart’s law is real. The moment a metric becomes a goal, it’s no longer a useful metric… No metric by itself is a complete heuristic for a complex business. There’s a million different tensions in a company, and you can’t keep all of them in harmony by optimizing for one thing.” For this reason, Shopify doesn’t use KPIs or OKRs. But as Tobi explains, this doesn’t mean they don’t value data and metrics. “We are extremely data informed. We have invested enormous amounts of money and time into systems that give us basically everything at our fingertips… But what Shopify attempts to do is just not over-fit for what’s quantifiable.” People love optimizing for highly-quantifiable things because there’s immediate gratification that comes from seeing a number go up. But Tobi thinks that the most important aspects of a product are rarely quantifiable: “The overlap of the most valuable things you can do with a product and the things that happen to be fully quantifiable are like maybe 20%. Which leaves 80% of a value space unaddressable by the people who only look at quantifiable things.” He continues: “Shopify is comfortable with unquantifiable things like taste, quality, passion, love, hate… The sort of deep satisfaction that a craftsperson feels when they’ve done a job well is actually a better proxy if you allow it to be.” They then have robust analytics systems that tell the company if something’s wrong or a new rollout breaks something. “We think about it as a cockpit for a pilot. The decisions are still made by pilots, and we think this leads to better results… I think there needs to be more acceptance in business of unquantifiable things… And then metrics take a support function.” Video source: Lenny Rachitsky (Feb 2025)

Startup Archive

171,179 Aufrufe • vor 1 Jahr

Shopify CEO Tobi Lutke explains Goodhart’s law and why he doesn’t like KPIs or OKRs “Goodhart’s law is real. The moment a metric becomes a goal, it’s no longer a useful metric… No metric by itself is a complete heuristic for a complex business. There’s a million different tensions in a company, and you can’t keep all of them in harmony by optimizing for one thing.” For this reason, Shopify doesn’t use KPIs or OKRs. But as Tobi explains, this doesn’t mean they don’t value data and metrics. “We are extremely data informed. We have invested enormous amounts of money and time into systems that give us basically everything at our fingertips… But what Shopify attempts to do is just not over-fit for what’s quantifiable.” People love optimizing for highly-quantifiable things because there’s immediate gratification that comes from seeing a number go up. But Tobi thinks that the most important aspects of a product are rarely quantifiable: “The overlap of the most valuable things you can do with a product and the things that happen to be fully quantifiable are like maybe 20%. Which leaves 80% of a value space unaddressable by the people who only look at quantifiable things.” He continues: “Shopify is comfortable with unquantifiable things like taste, quality, passion, love, hate… The sort of deep satisfaction that a craftsperson feels when they’ve done a job well is actually a better proxy if you allow it to be.” They then have robust analytics systems that tell the company if something’s wrong or a new rollout breaks something. “We think about it as a cockpit for a pilot. The decisions are still made by pilots, and we think this leads to better results… I think there needs to be more acceptance in business of unquantifiable things… And then metrics take a support function.” Source: Lenny Rachitsky (Feb 2025)
3:32

Shopify CEO Tobi Lutke explains Goodhart’s law and why he doesn’t like KPIs or OKRs “Goodhart’s law is real. The moment a metric becomes a goal, it’s no longer a useful metric… No metric by itself is a complete heuristic for a complex business. There’s a million different tensions in a company, and you can’t keep all of them in harmony by optimizing for one thing.” For this reason, Shopify doesn’t use KPIs or OKRs. But as Tobi explains, this doesn’t mean they don’t value data and metrics. “We are extremely data informed. We have invested enormous amounts of money and time into systems that give us basically everything at our fingertips… But what Shopify attempts to do is just not over-fit for what’s quantifiable.” People love optimizing for highly-quantifiable things because there’s immediate gratification that comes from seeing a number go up. But Tobi thinks that the most important aspects of a product are rarely quantifiable: “The overlap of the most valuable things you can do with a product and the things that happen to be fully quantifiable are like maybe 20%. Which leaves 80% of a value space unaddressable by the people who only look at quantifiable things.” He continues: “Shopify is comfortable with unquantifiable things like taste, quality, passion, love, hate… The sort of deep satisfaction that a craftsperson feels when they’ve done a job well is actually a better proxy if you allow it to be.” They then have robust analytics systems that tell the company if something’s wrong or a new rollout breaks something. “We think about it as a cockpit for a pilot. The decisions are still made by pilots, and we think this leads to better results… I think there needs to be more acceptance in business of unquantifiable things… And then metrics take a support function.” Source: Lenny Rachitsky (Feb 2025)

Startup Archive

691,841 Aufrufe • vor 2 Monaten

Shopify Head of Engineering: "We have 3,000 engineers acting like 100,000. We're trying to solve the problem of entrepreneurship." in 26 minutes, Farhan breaks down exactly how Shopify turned AI into a profit multiplier, not a headcount cut here's what he covers: - why cheaper tools always mean more builders, not fewer jobs - the "AI leverage" mindset that turns 1 person into a full team - how a single intern saved $600K by deleting 6 lines of code - why the best AI users get to build, not get replaced most people think AI means smaller teams and fewer opportunities the people paying attention are using it to build businesses solo that used to need 50 people how to automate content creation at scale with AI 👇
26:40

Shopify Head of Engineering: "We have 3,000 engineers acting like 100,000. We're trying to solve the problem of entrepreneurship." in 26 minutes, Farhan breaks down exactly how Shopify turned AI into a profit multiplier, not a headcount cut here's what he covers: - why cheaper tools always mean more builders, not fewer jobs - the "AI leverage" mindset that turns 1 person into a full team - how a single intern saved $600K by deleting 6 lines of code - why the best AI users get to build, not get replaced most people think AI means smaller teams and fewer opportunities the people paying attention are using it to build businesses solo that used to need 50 people how to automate content creation at scale with AI 👇

rewind

16,831 Aufrufe • vor 1 Monat

How to create Farcaster mini app without coding - Step 1: > Go to ChatGPT > Just type: "I would like to create a Farcaster mini app, can you give me some ideas?" > Choose any one of the ideas - Note: - You can also type your own idea to ChatGPT and alter it - Step 2: - Go to ChatGPT > Paste the first prompt (shared in my channel) > Include the project you chose and tell ChatGPT to alter the prompt according to the idea below - Step 3 - Go to: > Sign up using Gmail or GitHub > Projects -> New Project -> Type the name of your project >Just paste the prompt we created earlier > It will start creating your app > If you need to alter anything, just go to GPT and type: [ I need a prompt to alter "your issue (like changing colour, etc.)" in my app already created in v0app by Vercel ] > Copy the prompt and paste it in v0 > No need to worry about errors , it will rectify them for you > If your project is finished, just click "Publish" on your top right > It will automatically host your app in Vercel > Click "Visit site" to see your app on another device and copy the website URL - Step 4 - Go to: v0 app > Just paste Prompt 2 from the file I provided > Click Publish once it’s completed - Step 5 - Go to: v0 app > Just paste the prompt 3 from the file I provided - Step 6 (Important) > Just paste Prompt 4 from the file I provided - Step 7 > Just paste Prompt 4 from the file I provided - Step 8 > Just paste Prompt 6 from the file I provided > It’s an important step to do — you need to create a manifest inside your app so that you can host it on Farcaster - Step 9 - Go to: > Sign up or Login > Settings → Developers → Mini Apps → Create Manifest (New) > Paste your website URL (remove https) > It should be like: > If you find any error while doing this, just copy and paste it in the v0 app > Once everything is finished, you need to create Account Association > Scan the QR on your mobile and tap and hold the Yes button > It will show an error — just copy and paste those errors into the v0 app > Click Publish again, and then click Refresh in Manifest > Click Open your app > for the main prompt file check our tg channel link in our bio
33:22

How to create Farcaster mini app without coding - Step 1: > Go to ChatGPT > Just type: "I would like to create a Farcaster mini app, can you give me some ideas?" > Choose any one of the ideas - Note: - You can also type your own idea to ChatGPT and alter it - Step 2: - Go to ChatGPT > Paste the first prompt (shared in my channel) > Include the project you chose and tell ChatGPT to alter the prompt according to the idea below - Step 3 - Go to: > Sign up using Gmail or GitHub > Projects -> New Project -> Type the name of your project >Just paste the prompt we created earlier > It will start creating your app > If you need to alter anything, just go to GPT and type: [ I need a prompt to alter "your issue (like changing colour, etc.)" in my app already created in v0app by Vercel ] > Copy the prompt and paste it in v0 > No need to worry about errors , it will rectify them for you > If your project is finished, just click "Publish" on your top right > It will automatically host your app in Vercel > Click "Visit site" to see your app on another device and copy the website URL - Step 4 - Go to: v0 app > Just paste Prompt 2 from the file I provided > Click Publish once it’s completed - Step 5 - Go to: v0 app > Just paste the prompt 3 from the file I provided - Step 6 (Important) > Just paste Prompt 4 from the file I provided - Step 7 > Just paste Prompt 4 from the file I provided - Step 8 > Just paste Prompt 6 from the file I provided > It’s an important step to do — you need to create a manifest inside your app so that you can host it on Farcaster - Step 9 - Go to: > Sign up or Login > Settings → Developers → Mini Apps → Create Manifest (New) > Paste your website URL (remove https) > It should be like: > If you find any error while doing this, just copy and paste it in the v0 app > Once everything is finished, you need to create Account Association > Scan the QR on your mobile and tap and hold the Yes button > It will show an error — just copy and paste those errors into the v0 app > Click Publish again, and then click Refresh in Manifest > Click Open your app > for the main prompt file check our tg channel link in our bio

Maran

48,106 Aufrufe • vor 8 Monaten

i found the secret to writing copy that SELLS with AI... it's not about the model, it's not about the prompt, and it doesn't matter how good you are at writing it's about feeding AI with world-class examples i built a full copywriting swipe file you can use with any LLM: - over 1,000 examples of the best emails, ads and landing pages copy - my 3-step process to use this inside AI projects - my super-prompt to extract the sauce from any copy reply "SWIPE" + retweet and i'll send it for free (must be following so i can DM)
1:39

i found the secret to writing copy that SELLS with AI... it's not about the model, it's not about the prompt, and it doesn't matter how good you are at writing it's about feeding AI with world-class examples i built a full copywriting swipe file you can use with any LLM: - over 1,000 examples of the best emails, ads and landing pages copy - my 3-step process to use this inside AI projects - my super-prompt to extract the sauce from any copy reply "SWIPE" + retweet and i'll send it for free (must be following so i can DM)

Machina

32,588 Aufrufe • vor 1 Jahr

GOODBYE OVERPRICED SEO AUDITS. I just built a FREE tool for local businesses that can help you hit $100K/month - fast. The tool audits your website + Google Business Profile in under 30 seconds. Access is limited to the first 30 businesses only. It shows exactly why your phone isn’t ringing - and how to fix it. REPOST & comment "SEO" and I'll send you the link. **Must be following so I can DM you**
0:34

GOODBYE OVERPRICED SEO AUDITS. I just built a FREE tool for local businesses that can help you hit $100K/month - fast. The tool audits your website + Google Business Profile in under 30 seconds. Access is limited to the first 30 businesses only. It shows exactly why your phone isn’t ringing - and how to fix it. REPOST & comment "SEO" and I'll send you the link. **Must be following so I can DM you**

Sarvesh Shrivastava

23,520 Aufrufe • vor 7 Monaten

I just built a TikTok Shop research tool in Claude Code that ranks every product by real revenue — and shows you the videos driving the sales 🤯 Search any niche → a product leaderboard ranked by actual revenue, the exact videos selling each one, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who want winning TikTok Shop creative without paying for another monthly analytics tool. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo analytics subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook with every prompt I used to build this, so you can spin up your own. Want access for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)
0:22

I just built a TikTok Shop research tool in Claude Code that ranks every product by real revenue — and shows you the videos driving the sales 🤯 Search any niche → a product leaderboard ranked by actual revenue, the exact videos selling each one, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who want winning TikTok Shop creative without paying for another monthly analytics tool. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo analytics subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook with every prompt I used to build this, so you can spin up your own. Want access for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

18,022 Aufrufe • vor 1 Monat

Most Shopify/DTC ecom brands are not losing because they are moving too slowly. They are losing because they are moving fast in the wrong sequence. More Meta tests. More Google spend. More Klaviyo flows. More CRO tweaks. More AI-generated creative. The dashboard looks busy, but CAC, MER, contribution margin, conversion, retention, and cash flow still do not improve together. That is Optimization Theater -- activity that feels like growth while the real constraint stays untouched. In this video, I break down the Sequencing Problem: what to fix before scaling spend, why AI makes weak systems louder instead of stronger, and how Shopify/DTC operators can tell whether they have a traffic problem or a foundation problem. Watch the video with one question in mind: what part of your growth system is being optimized before it is ready to scale? Massive thanks to Ad Beacon for hosting me and other fellow amazing speakers 🙏 Mentions Shopify Claude OpenAI Harley Finkelstein tobi lutke
13:09

Most Shopify/DTC ecom brands are not losing because they are moving too slowly. They are losing because they are moving fast in the wrong sequence. More Meta tests. More Google spend. More Klaviyo flows. More CRO tweaks. More AI-generated creative. The dashboard looks busy, but CAC, MER, contribution margin, conversion, retention, and cash flow still do not improve together. That is Optimization Theater -- activity that feels like growth while the real constraint stays untouched. In this video, I break down the Sequencing Problem: what to fix before scaling spend, why AI makes weak systems louder instead of stronger, and how Shopify/DTC operators can tell whether they have a traffic problem or a foundation problem. Watch the video with one question in mind: what part of your growth system is being optimized before it is ready to scale? Massive thanks to Ad Beacon for hosting me and other fellow amazing speakers 🙏 Mentions Shopify Claude OpenAI Harley Finkelstein tobi lutke

Sabir Semerkant

360,213 Aufrufe • vor 2 Monaten