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My perhaps somewhat controversial thoughts on the non-alcoholic beverage market: I think it's an interesting market, and I think it will continue to grow. But I just don't think it's nearly as big as many of the articles, media coverage, and pitch decks I'm seeing are indicating. Many of... show more
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The same will be true for weed drinks but it will be more drastic. You can't drink 4 - 5 weed sodas like you can a low alcohol beer. Too much sugar. Too much impairment. Bars will move away from them quickly once they figure out their overall sales are dipping.

Interesting POV. Hadn't thought about it like that. I'm generally bullish on cannabis in beverages but it's a good point that they're not super sessionable.

Given the size of the overall market for alcohol brands, even a small share for non-alc co's could mean substantial businesses - though I doubt it will result in a true "replacement."

I tend to agree here. Lindy Effect in full force.

Absolutely

This is a good take.

Have spent a lot of time researching and thinking about this. Will continue to update my thoughts as they evolve !

Generally agree. Big brewers offer it for a few valid reasons, but non big brewer brands will be few, imo.

There will be some though! What athletic brewing has done is amazing. They’re a special brand

Also, I have more sparkling water than ever at our parties. That seems to be the number 1 alcohol replacement drink.
