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my thoughts on creative intelligence rn 👇
18,847 views • 1 day ago •via X (Twitter)
16 Comments

what are your thoughts on autofocus

are you trying to tell me my video quality sucks

in-house media teams are going to be the norm

If you are a hands on creative director you can produce and strategize anything you want. I’m so thankful my career has been production, strategy, art direction, design, some code and concepting across the whole marketing and advertising ecosystem.

love the hot take about product and brand, definitely seeing it going in that direction 💪🏼

that's a good take!

🙏

That’s a good take, I can already see this happening

Been saying the same thing. The industry is flattening. I’ve also prided myself on being a generalist and I think that’s more valuable than ever

I like the idea of brand people and product people, could be cool

My take on AI for *all* creative work: If you learned the skill before AI (copy, design,etc.) AI will probably amplify your outputs If you learned the skill after AI it's probably slop...

The respect part is very real from What I can observe

hey jamey, rough first draft of an idea. if brand people own all that responsibility they need to stay in control, not let AI make it for them. this turns your words into the thing instantly. if i built it, would designers use it to get ideas out cleaner without the ai slop?

I couldn’t agree more!

We love your content, your ideas and style. 10/10 from me.

Wallpaper looks like @Lovable
