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NEW: Activists Continue Target Boycott Until Corporation Brings Back DEI After boycotting Target for Black History Month, activists and residents in Minnesota are continuing that boycott indefinitely until the corporation brings back their Diversity, Equity and Inclusion (DEI) programs. During a protest at Target’s downtown Minneapolis corporate office on...

17,213 görüntüleme • 1 yıl önce •via X (Twitter)

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UNICORN RIOT1 yıl önce

“Target, I used to love you. I don’t love you anymore.” Activists Continue Target Boycott Until Corporation Brings Back DEI

UNICORN RIOT profil fotoğrafı
UNICORN RIOT1 yıl önce

During a protest to boycott Target at the corporation's downtown Minneapolis office on Feb. 27, speakers called for a “buycott” of Black businesses, advocated for picketing outside of Target stores and vowed to not shop at Target.

#FreePalestine🇵🇸 #BDS profil fotoğrafı
#FreePalestine🇵🇸 #BDS1 yıl önce

Stinks of a funded "activist" campaign. The DNC & their cronies are NOT concerned for workers or marginalized groups, period.

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Reverend War Pope ☀1 yıl önce

@Target U suk btw #Target

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The Way of Absolute Accountability1 yıl önce

"once a betrayer always a betrayer" #quote

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MASSIVE news: Target is ending many of their woke policies. I can now exclusively tell you what’s changing and how it happened. Recently executives Target found out I was doing a story on wokeness there. When we learned they were prepared to make changes, we shifted our focus to those changes instead. Below are the changes that Target committed to. I have to give their executives credit for making these changes because it will send shockwaves in certain sectors of corporate America. Here are the changes: • Surveys: Target will no longer participate in the HRC’s woke Corporate Equality Index or any other DEI index. • Products: Target will not market Pride merchandise to kids going forward, this was not in their statement today but confirmed to me by a Target rep via phone today. • Sponsorships: Target will "further evaluate corporate partnerships to ensure they are directly connected to our roadmap for growth" — you should read this as no sponsoring events that sexualize kids! • DEI: Target will end their 3 year DEI goals. • Supplier Diversity: There will be no preferential treatment for diverse suppliers. • Target will end their Racial Equity Action and Change (REACH) initiatives in 2025. • ERG’s: Target employee resource groups will be expected to focus on the core business, mentorship and growth, not wokeness. Target has 415,000+ employees and a market cap of nearly $65B. This won’t just create a healthier environment for employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers who will no longer feel pressure to endorse these policies. We’ve now changed policy at companies worth nearly $4 Trillion dollars, with many millions of employees who have better workplace environments as a result. With both Target and Walmart cutting woke policies, Amazon should be increasingly worried about losing market share to them as conservative and independent consumers take their money to Walmart and Target instead of Amazon. Amazon also needs to worry about their position as a government contractor given their abhorrent DEI policies. We are winning and one by one we WILL bring sanity back to corporate America. If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team! You can also support us by sending any amount once at this link: If you want to expose your woke workplace, send tips at Our campaigns are now so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies. Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly. So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, META and now TARGET! We’re a force to be reckoned with and we won’t stop until wokeness is extinct. Share to make sure everyone knows this is happening so that we keep this movement growing. Also, feel free to download this video and spread it on all platforms. You have my permission to do so.

Robby Starbuck

1,126,185 görüntüleme • 1 yıl önce

Some Democrats are solely blaming Donald Trump for corporate America moving away from DEI. The truth is that corporations have been wanting to move away from DEI for years and Trump became a convenient scapegoat. The honeymoon phase of DEI ended a long time ago, they just didn't know how to officially separate from it. Just like any relationship that you move too fast with, the emotions of the situation blind you from seeing the true character of your partner and you over-implement good faith translations of behavior to rationalize an inevitably doomed relationship. The DEI industry has existed for a long time in one form or another but in reaction to the nationwide high emotions of the moment post the death of George Floyd, corporate America decided to marry DEI initiatives in our nation's moment of grief. Prior to 2020, most corporations didn't see the value in the initiatives of DEI and the practicality of fully adopting this shift in corporate culture. It's not to say that corporations didn't want a diverse workforce, it's just that DEI in practice prioritizes diversity as a significant factor in employment instead of a convenient byproduct. However, there was always a brewing industry waiting for the moment where this ideological framework could catch corporations on the rebound. As far back as 2015, Consulting firm McKinsey & Company, published a foundational report called "Diversity Matters" which became the key business case that influenced corporate DEI throughout the 2010s. The first inclination that this sudden marriage to DEI was destined to fail was because full adaptation of DEI by creating another department and C-Suite position as a Diversity Officer means raising financial demands for something that doesn't make money. In response to my New York Post article, titled "Why the diversity-industrial complex bubble burst," I appeared on Varney & Co on August 7th, 2023. In this segment I made this statement, "I think within corporations, ultimately it's about the bottom dollar. And the reason I personally knew that this was going to be much of a fad within corporate America to some degree." "It may not disappear completely, but it's going to drastically reduce itself. The reason being is because the DEI doesn't earn any money. And how do you actually rate the performance of diversity, equity and inclusion?" What many people don't understand about DEI is that it's not just a couple of added training sessions, it's that in the largest corporations in America, it's a behemoth of a department that radically alters how they operate and what they spend their money on. Investing money on a department structure that yields no profits yet spends money like a gambler is destined to disappear, especially in an economic downturn. Who even benefits from DEI? Most would presume that black people or other minorities are the primary beneficiaries of DEI positions in corporate America: They'd be wrong. White women benefit most from DEI because women are included in the diversity equation. It's estimated that about 63%-76% of CDOs (Chief Diversity Officers) are white women; 3%-4% are black (Zappia). Ironically, DEI is a white dominated field even in the non C-suite diversity positions. The association SHRM's 2021 data showed 61% of DEI professionals were women, the vast majority white women. The push to blame Donald Trump for DEI falling out of favor ignores the multitude of reasons why corporations fell out of love. Post-George Floyd, many corporations saw this as a public relations opportunity, throwing millions of dollars at any organization with "black" in its title and letting the world know about their alleged pledges. What they didn't expect was that making their diversity initiatives public brings them more scrutiny, not less. It's generally in the best interest of a company to remain neutral, especially if they provide a product for the public. When you take a stance and announce it, you risk losing a portion of your customer base or attacks from adversaries. Al Sharpton and other activists threatened a boycott against Target for their decision to drop all DEI initiatives and their racial equity program, which they pledged to invest $2 billion in black-owned businesses by the end of 2025. Their decision came January 24th, four days after Trump signed his executive order demanding the dismantling of DEI in the federal government. However, Trump was the scapegoat in their decision making. Target has been the "target" of activists and boycotts for their stance on social issues and product choices. In May 2023, the boycott stemming from their Pride Month collection contributed to a 5.4% drop in in-store sales and a 10.9% decline in online sales in Q2 2023, with CEO Brian Cornell acknowledging “negative guest reaction” as a factor. Oh, and we can't forget the many lawsuits brought against corporations stemming from diversity practices. IBM, Starbucks, Novant Health, have all faced lawsuits involving some form of discriminatory action due to diversity initiatives. And that's the final nail in the coffin of corporate DEI; it's legally questionable in practice. Title VII of the Civil Rights Act of 1964 prohibits employment discrimination based on race, color, religion, sex, and national origin. The EEOC's Commissioner has stated publicly when replying to Mark Cuban's endorsement of diversity based hiring practices. "You’re dead wrong on black-letter Title VII law. As a general rule, race/sex can’t even be a ‘motivating factor’—nor a plus factor, tie-breaker, or tipping point. It’s important employers understand the ground rules here.” Corporate America's relationship with DEI is coming to an end because the honeymoon phase is over and rationality is coming back to the forefront. There are way too many risks and financial burdens involved with these types of divisive practices to maintain this high-maintenance relationship. Just like any trend, DEI came into prominence quickly and now it's going away just as fast. And that's not Trump's doing: Corporate America was ready for this break-up.

Adam B. Coleman, Proud Father & Imperfect Man

46,539 görüntüleme • 1 yıl önce