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NEW: In their first joint interview since Strive’s acquisition of Semler Scientific, Matt Cole and Eric Semler share why they combined forces in a landmark Bitcoin treasury deal and what it signals for the broader market. Timecodes: 00:00 Why Did $ASST Acquire $SMLR? 5:51 Why pursue a “Preferred Equity...

122,104 views • 1 year ago •via X (Twitter)

34 Comments

The Ni (f. Obsequious Knight of the Realm of ...)'s profile picture
The Ni (f. Obsequious Knight of the Realm of ...)1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Disappointed in Eric talking about the "210% premium" like its a shareholder win, when all it does is calibrates the buy to around the ASST PIPE price. SMLR isn't going to 3.1x... ASST will re-calibrate downward by that much to its fair market value.

RRR1's profile picture
RRR111 months ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Same play as $GDC definitive agreement in place for 7,500 BTC plus other assets from Pallas should execute completion this week.

Salaar's profile picture
Salaar1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Well, let's see how far the $ASST prices drops to prior to shareholder meeting. $SMLR should've negotiated collars on this deal. If $ASST prices drops below a certain level, shareholders may reject this deal.

Odin Trades's profile picture
Odin Trades1 year ago

Let’s be clear—this “interview” is a confession how they will screw $ASST shareholders! Cole says: “Why acquire $SMLR? They have 5,070 BTC we want.” Means: This isn’t a merger for growth or synergy—it’s a straight treasury raid. $ASST is using paper stock as currency to seize Bitcoin. Shareholders aren’t buying into a stronger operating company; they’re underwriting a BTC land‑grab. Cole says: “We’re giving stock, not cash, so no dilution hit.” Means: That’s a sleight of hand. They’re issuing 600M+ shares through preferred equity that converts later. The dilution is guaranteed—it’s just deferred until after the deal closes, when retail can’t stop it. Cole says: “We pursued a preferred equity only model.” Means: This is a cosmetic trick. By calling it “preferred,” they hide the fact that it’s still equity issuance. Once converted, it floods the float. It’s not protection—it’s camouflage. Semler says: “Pivoting to BTC treasury lets us raise $1.5B without selling BTC.” Means: Translation: retail equity is the ATM. They’ll dump stock into the market to fund BTC buys, while the Bitcoin they already hold remains untouched. Shareholders are the liquidity exit. Cole says: “We’re at 0.009–0.012 BTC per $1K raised.” Means: They don’t care about price. They’ll sell stock at any level, as long as they can point to BTC per share optics. That makes your equity disposable—the only scoreboard is how much Bitcoin they can stack. Cole says: “The merger boosts BTC per share despite infinite issuance.” Means: He admits the model is endless printing. Equity fundamentals are irrelevant. They’ll keep issuing as long as they can spin the BTC optics, while retail ownership gets diluted into dust. Cole says: “This starts a consolidation wave—investors will pay 1.5–2.5x NAV like MicroStrategy.” Means: They’re conditioning you to accept permanent overvaluation as “normal.” Retail pays inflated multiples while insiders arbitrage the spread and accumulate BTC at your expense. Semler says: “Medical business throws off $50M/year in cash.” Means: That cash isn’t for reinvestment or growth—it’s a BTC slush fund. The operating business is just a cover story to justify printing shares and funneling proceeds into Bitcoin. Semler says: “Investors should view BTC equities as yield machines, not stocks.” Means: They’re telling you outright: $ASST isn’t an equity investment. It’s a synthetic BTC wrapper. Fundamentals don’t matter, shareholder value doesn’t matter—only treasury accumulation for insiders. Bottom line: Every line of this transcript is a tell. The “preferred equity only” model is a disguise, the “no dilution” claim is a lie, and the “BTC per share” mantra is a weapon to normalize endless printing. Retail shareholders aren’t partners—they’re the fools being uses as fuel being burned so insiders can stack Bitcoin.

Swampgnat's profile picture
Swampgnat1 year ago

Thank you for this. Clear and concise explanation is great to hear and find out more about the back end mechanics. Appreciate its early days and volatility is expected, but can we also have some leadership dialogue about the current $asst share price. Rumours and fud spreading like wildfire online and a CEO being able to calm the nerves would be 🙌

FF2K..seed man🤞's profile picture
FF2K..seed man🤞1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Hey @grok how is this merger help anyone? Since the merger I believe Strive has lost 30x the market cap of SMLR and it’s been two days? What operations do they plan on integrating for synergy? Or is this just a grift?

Natalie Brunell ⚡️'s profile picture
Natalie Brunell ⚡️1 year ago

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Cayla F1's profile picture
Cayla F111 months ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital This deal has no shot at going thru. $SMLR shareholders will shoot it down, with the way $ASST is tanking lately. ASST will be forced to do at minimum a 10 for 1 Reverse Split, Maybe even a 20 for 1. Who in their right mind would sign up for that. Answer: Nobody.

Himanshu's profile picture
Himanshu1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital @ColeMacro Totally scammers how can stock fall 50% with all the good news. Or ASST manipulated prices too heavy

MK's profile picture
MK1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital They are rich and happy, shareholders r fukked

Daylatedollarshort's profile picture
Daylatedollarshort1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital explain this.

Boyd Cohen's profile picture
Boyd Cohen1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Very timely and great info. Enjoyed hearing Matt's arguments for the value of this M&A deal for them beyond just the obvious. I agree with both of them we will see many more M&A deals in the treasury arena.

Finance guy's profile picture
Finance guy1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Natalie get hotter by the day!

BitBagger's profile picture
BitBagger1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Congrats guys and with your all-star dream team you are destined to win! 💪🏼

RagnarokceebeGOD's profile picture
RagnarokceebeGOD1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Thanks for taking my port down 25% asst

Cure 8's profile picture
Cure 81 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Just when you thought Eric Semler couldn’t destroy anymore value…. He traded stock with a MNav of .86 for shares with an MNav of 1.3x in the ASST Congratulations! Eric Semler just gave away 1/3 of his BTC per share!!!!

Chuckle Fox ReDox's profile picture
Chuckle Fox ReDox1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Amazing lack of facts about the terms of the merger itself, but as this is just paid advertising, no surprises.

Cure 8's profile picture
Cure 81 year ago

This was an absolute wallet job by Strive…. The shares received by SMLR shareholders based on the current price of SMLR will be valued at 1.3X the fully diluted MNav of the Combined company. The warrants on $750 million really screw this deal for new shareholders. Why? The $750 million for exercise doesn’t come for 5 years but they are priced based on the company today. They won’t buy a similar amount of BTC that ASST just both with $750 million, they will buy it much higher in five years and that will dilute the crap out of SMLR and ASST new shareholders. They will issue the same amount of shares to buy 1/5 the Bitcoin in five years when the price is 5x. Fully diluted shares including exercising warrants before the deal is 1.216 Billion shares. New ASST shares to SMLR = 17.05 million X 21.05 = 359 million new shares. Total FD shares post merger 1.575 Billion shares. Equivalent value in ASST per share based on market price of SMLR, is $32/21.05=$1.52 per ASST share. $1.52x1.575billion shares = $2.394 Billion- $750 million to be received in 5 years. 1.795Billion market cap. 10,900 bitcoin x112000= $1.22 Billion BTC Value. New MNav of SMLR based on Market? 1.47x MNav… Semler gave away 1/3 of its BTC per share to ASST shareholders.

Daniel Kane's profile picture
Daniel Kane1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital

Cayla F1's profile picture
Cayla F11 year ago

Might have asked them if $ASST & $SMLR are still going to have Eric Semler's & @IIICapital goal of 105,000 Bitcoin by year end 2027? Also is Joe Burnett going to stay on in a strategic role? 2 great questions for ya in future conversations. 💪💪 Great job Natalie with this interview! 👏 👍

Flaxen Mage's profile picture
Flaxen Mage1 year ago

@SemlerEric @ColeMacro @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital What a dumpster fire. A couple of non leaders pretending to be important. We see through both of you. #LARP

J-Elliott's profile picture
J-Elliott1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital @grok summarize

Fatdog Crypto's profile picture
Fatdog Crypto1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital 🔑 It’s becoming clear: visionary companies aren’t buying Bitcoin for today’s price, but for the independence it secures in the future.

CrypJ's profile picture
CrypJ1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital You forgot to say youre on the board so not really a neutral interview is it... Happy stock manipulators - the sec is coming.

Salaar's profile picture
Salaar1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital The deal premium is now ~100%, down from 210% and it's dropping fast as $ASST share price plummets. The effective conversion price is ~$60 (not $90 as Eric Semler suggested). Why $SMLR didn't negotiate a collar is beyond me.

Odin Trades's profile picture
Odin Trades1 year ago

Lets be clear EVERYTHING said here in this "interview" is a confession of how they are screwing retail!!! Cole says: “Why acquire SMLR? They have 5,070 BTC we want.” Means: This isn’t a merger for growth or synergy—it’s a straight treasury raid. ASST is using paper stock as currency to seize Bitcoin. Shareholders aren’t buying into a stronger operating company; they’re underwriting a BTC land‑grab. Cole says: “We’re giving stock, not cash, so no dilution hit.” Means: That’s a sleight of hand. They’re issuing 600M+ shares through preferred equity that converts later. The dilution is guaranteed—it’s just deferred until after the deal closes, when retail can’t stop it. Cole says: “We pursued a preferred equity only model.” Means: This is a cosmetic trick. By calling it “preferred,” they hide the fact that it’s still equity issuance. Once converted, it floods the float. It’s not protection—it’s camouflage. Semler says: “Pivoting to BTC treasury lets us raise $1.5B without selling BTC.” Means: Translation: retail equity is the ATM. They’ll dump stock into the market to fund BTC buys, while the Bitcoin they already hold remains untouched. Shareholders are the liquidity exit. Cole says: “We’re at 0.009–0.012 BTC per $1K raised.” Means: They don’t care about price. They’ll sell stock at any level, as long as they can point to BTC per share optics. That makes your equity disposable—the only scoreboard is how much Bitcoin they can stack. Cole says: “The merger boosts BTC per share despite infinite issuance.” Means: He admits the model is endless printing. Equity fundamentals are irrelevant. They’ll keep issuing as long as they can spin the BTC optics, while retail ownership gets diluted into dust. Cole says: “This starts a consolidation wave—investors will pay 1.5–2.5x NAV like MicroStrategy.” Means: They’re conditioning you to accept permanent overvaluation as “normal.” Retail pays inflated multiples while insiders arbitrage the spread and accumulate BTC at your expense. Semler says: “Medical business throws off $50M/year in cash.” Means: That cash isn’t for reinvestment or growth—it’s a BTC slush fund. The operating business is just a cover story to justify printing shares and funneling proceeds into Bitcoin. Semler says: “Investors should view BTC equities as yield machines, not stocks.” Means: They’re telling you outright: ASST isn’t an equity investment. It’s a synthetic BTC wrapper. Fundamentals don’t matter, shareholder value doesn’t matter—only treasury accumulation for insiders. Bottom line: Every line of this transcript is a tell. The “preferred equity only” model is a disguise, the “no dilution” claim is a lie, and the “BTC per share” mantra is a weapon to normalize endless printing. Retail shareholders aren’t partners—they’re the blind fools being used as fuel being burned so insiders can stack Bitcoin.

Shervin's profile picture
Shervin8 months ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital @grok bitte das, Video Kurs erzälen

Creg J's profile picture
Creg J1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital It seems asst shareholders are seeing a high decline of stock value every day, are there any hope on the horizon for the original stockholders of asst?

George's profile picture
George1 year ago

@TimKotzman @ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Bitcoin treasuries just went corporate, the consolidation wave is real 🌊🟠

baumfreund's profile picture
baumfreund11 months ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Any deal under the market value of the BTC holdings would be a violation of fiduciary duty of a CEO. As of today 600 Mio in BTC for 350 Mio in ASST. If a company can't continue alone, there is the possibility to close, pay dept and pay out the shareholders instead of selling

老黑..'s profile picture
老黑..1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Fairy sister, can you pay attention to me?

₿itPulse 🫀's profile picture
₿itPulse 🫀1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Combining forces in Bitcoin, the only real digital gold? Smart move. In a world of copycats, sticking with the original is always in vogue 😉

Daniel Kane's profile picture
Daniel Kane1 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital

Cure 8's profile picture
Cure 81 year ago

@ColeMacro @SemlerEric @SemlerSci @StriveFunds @strive @VivekGRamaswamy @IIICapital Can SMLR use its ATM pre closing? What’s the target closing date?

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