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⚠️ New Work ⚠️ We partnered with Jasper on an exciting scope— Pushing the limits on enterprise creative development, crafting super performant and engaging animations *above and below* the fold to better tell the jasper story. Fun facts: the WebGL hero comes in under 900kb, has preferred-reduced-motion and GPU...

13,574 Aufrufe • vor 1 Jahr •via X (Twitter)

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home page hero ✨ Design notes: - "Forever" hero text dot pixel FX done in Unicorn Studio. (I will do a whole tutorial on this later. Unicorn's WebGL engine is absolutely wild and very powerful / robust) - built in Framer - I wanted to recreate the iOS unlock effect where your home screen icons cascade into place in a beautifully timed choreography. This took a lot of careful timing using Framer's "Appear" effect on the hero text and surrounding avatars because it was super important that we didn't lose the legibility of our main message ("Build Your Forever Audience") with all the animations. - If you look closely, the choreography is setup to lead your eye through the hero text first starting with "Build Your" then "Forever" and finally "Audience." - With those text layers in place + the surrounding avatars, there is a slight 1 sec pause before the remaining elements slide in below and above (How it works, CTA buttons, announcement badge, and lastly the main nav). - All told the entire loading sequence is 6 seconds - Custom particle system powers the interactive star field (the stars slowly gravitate to your pointer position, and the star field perspective changes ever so subtly as you move your mouse around on the page) - I have 3 shooting stars made of small white line layers that start out off canvas rotated at different angles that shoot across to another point off canvas at random times on a loop effect. - Given this hero scene is in space, I wanted the surrounding avatar elements to "float" in low gravity mode. For this I used Framer's loop effect that slowly oscillates the layer's y position. I then offset the delay of each element randomly to stagger the floating loop so each avatar floats independently/randomly - The final major treatment for this hero scene was the scroll animations on the avatars. I wanted to create a bit of a warp speed effect when you scroll down, as if the avatars were being pulled or sucked into a worm hole as you scroll down below this hero fold. - To accomplish this, I applied Framer's scroll transform affect set to "section in view" on each of the floating avatars, and set the "scroll to" position of the upper avatars to be much, much further away on the y-axis than the "scroll to" position of the lower avatars. (eg. -1700px on upper most avatars vs. -600px on lowest positioned avatars). This effectively causes the upper avatars to slide up off the hero canvas with much greater velocity than the lower positioned avatars. - And when you scroll back up to the hero section, the inverse happens where the lower positioned avatars "arrive back in place" from up above the hero canvas before the upper avatars come back into the scene and settle in place. - Overall I wanted this hero section to feel alive. The floating avatars, particle system with very subtle star movements, and the Caustics effect on the "Forever" text all sort of move at the pace of slow breathing - which is a great pace to create a sense of life and comfort in your scene. Conversion Results (so far) - When this new Framer site launched along with Calaxy v1.9 release on Base a couple weeks ago, we saw a surge in traffic, around 20k page views in the first few days. - Of those 20k hits, 11k visited the app install page ( - which is our main CTA - We saw around 10K new users in the first week after v1.9 launch Overall I'm very happy with the new site and early performance metrics. Lots of tweaking to do but its a good start. If you are a designer building in Framer - hit me with any questions on the above hero notes. Happy to share more specifics! 👾

Chadd Weston

16,281 Aufrufe • vor 10 Monaten

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280,790 Aufrufe • vor 2 Monaten

"After my wife Margaret died, my days narrowed down to two constants: the worn steering wheel of my old 2001 pickup and the quiet companionship of my dog, Jasper. Jasper is fourteen now, his coat thinning, his muzzle dusted white with age. He still seems to remember Margaret humming in the garden, and when the house grew unbearably silent, he was the one steady presence that kept me grounded. So when my son Daniel invited us for Christmas, I made an effort. I scrubbed the grease from my hands, cleaned up as best I could, and brushed Jasper until his fur caught the light. I even clipped on the faded red bowtie Margaret had bought him years ago for his first holiday season. We drove three hours to Daniel’s neighborhood of towering hedges and sleek modern homes. His place looked like something out of a design magazine, every surface polished and precise. The doorbell wasn’t a bell at all but a camera that scanned faces. When Daniel opened the door, dressed sharply and holding his phone, he didn’t reach for a hug. His eyes went straight to Jasper. “This dinner is important,” he said carefully. “The dog can stay in the temperature-controlled garage.” I glanced at Jasper, who was already trembling in the unfamiliar setting, then at the spotless concrete space Daniel described as suitable. It felt cold in more ways than one. I knew I couldn’t leave him there. Within half an hour, we were back on the road. We ended up at a small roadside diner glowing under neon lights miles away. I ordered burgers and coffee. My joints complained about the drive, and the meal was nothing fancy. But Jasper lay beside the booth, relaxed and content, included in my world the way he always had been. A building may come from architects and loans. A real home comes from loyalty and love. That evening, Daniel had his immaculate house. I had something else — a place where Jasper belonged at the center of it all. It’s a simple reminder to cherish the ones who greet you at the door and stand beside you no matter what. They don’t measure worth by wealth or appearances. They just want to share space with you. When life reaches its end, you won’t be counting dollars or possessions. You’ll be asking yourself whether you loved deeply, forgave freely, and made a difference in the hearts that mattered.

Crazy Moments

19,710 Aufrufe • vor 2 Tagen

After my wife Margaret died, my days narrowed down to two constants: the worn steering wheel of my old 2001 pickup and the quiet companionship of my dog, Jasper. Jasper is fourteen now, his coat thinning, his muzzle dusted white with age. He still seems to remember Margaret humming in the garden, and when the house grew unbearably silent, he was the one steady presence that kept me grounded. So when my son Daniel invited us for Christmas, I made an effort. I scrubbed the grease from my hands, cleaned up as best I could, and brushed Jasper until his fur caught the light. I even clipped on the faded red bowtie Margaret had bought him years ago for his first holiday season. We drove three hours to Daniel’s neighborhood of towering hedges and sleek modern homes. His place looked like something out of a design magazine, every surface polished and precise. The doorbell wasn’t a bell at all but a camera that scanned faces. When Daniel opened the door, dressed sharply and holding his phone, he didn’t reach for a hug. His eyes went straight to Jasper. “This dinner is important,” he said carefully. “The dog can stay in the temperature-controlled garage.” I glanced at Jasper, who was already trembling in the unfamiliar setting, then at the spotless concrete space Daniel described as suitable. It felt cold in more ways than one. I knew I couldn’t leave him there. Within half an hour, we were back on the road. We ended up at a small roadside diner glowing under neon lights miles away. I ordered burgers and coffee. My joints complained about the drive, and the meal was nothing fancy. But Jasper lay beside the booth, relaxed and content, included in my world the way he always had been. A building may come from architects and loans. A real home comes from loyalty and love. That evening, Daniel had his immaculate house. I had something else — a place where Jasper belonged at the center of it all. It’s a simple reminder to cherish the ones who greet you at the door and stand beside you no matter what. They don’t measure worth by wealth or appearances. They just want to share space with you. When life reaches its end, you won’t be counting dollars or possessions. You’ll be asking yourself whether you loved deeply, forgave freely, and made a difference in the hearts that mattered.

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