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newjeans practiced attention 2 years before their debut, practiced OMG during debut and they were done with ASAP when ditto was released. ador is always one step ahead with their planning. MHJ said she had a 7 year plan drawn. belift deserves hell.

691,430 görüntüleme • 2 yıl önce •via X (Twitter)

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Before their promised debut, HYBE discarded and benched NewJeans—then known as N Team—indefinitely, in favor of another group. The girls were crushed, almost to the point of giving up on their dreams of becoming idols. Min Hee-jin didn’t just stand by. She gave up her HYBE shares and requested to establish ADOR, a separate label where she can launch NewJeans. She battled tooth and nail, going head to head with disputes and obstacles to give them a proper stage and deliver on the promise that the girls will debut. When NewJeans finally debuted under ADOR, representatives at HYBE showed them very little faith. They thought “Attention” was a flat debut song with an unpopular sound style and doubted Min Hee-jin’s unconventional three-title track strategy. They didn’t believe in NewJeans’ potential, convinced the group wouldn’t succeed because they didn’t fit the typical K-pop mold. The recently revealed HYBE Internal industry reports paint a clear picture: Early on in their careers, in reports about them just days after debuting and even from before debut, HYBE never really saw NewJeans as their own. To them, NewJeans was a complementary piece—there to shine a light to their favorite girl group. Even after the NewJeans early meteoric success, HYBE never acknowledged them and they never let go of the idea that NewJeans can be discarded… expendable. They never respected NewJeans, and they seemed set on taking Min Hee-jin down at all cost. What’s twisted is how they exploited the multi-label system’s Shared services to discriminate, undermine, sabotage and undercut NewJeans, and with a system where success came with a cost: the more a subsidiary achieved, the more they had to pay HYBE. They charged ADOR more the higher NewJeans climbed and it’s for a sub par service that hampers more than it helps. But NewJeans proved unstoppable, leading a new wave in K-pop and leaving their doubters at HYBE with metaphorical bald spots from stress. Everything NewJeans achieved, HYBE seemingly took as shattering blows to their pride. NewJeans’ local and global success wasn’t just a victory; it was a statement. When MHJ raised an issue internally calling out another subsidiary for plagiarism among other issues, HYBE saw their chance, pounced and launched a very public full-blown attack, most notably through media play, using the power they have over their golf buddies, desperate to be rid of MHJ and the group she built. But the love they’ve gotten from the public, especially after the first press conference, despite all HYBE and their minions’ attempts at reverse viral attacks is something HYBE did not anticipate. More than half a year later, HYBE’s moves look increasingly foolish in hindsight. Their schemes are unraveling, and all the damage they’ve caused is finally coming back to haunt them. It’s poetic justice. This story is far from over, but HYBE has ruined their name chasing a petty vendetta. Their shortsightedness has compromised the future of K-pop, and now the truth is out. The world sees them for who they are, and the price they have to pay is steep. 💙🩷💛💚💜🧢🐰 #NewJeans #뉴진스 #NewJeans_Never_Die #HYBEOUT #버니즈_뉴진스와함께_준비갈완료

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231,068 görüntüleme • 2 yıl önce