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Nike 🤝 Lego The two brands announced a multi-year partnership that will celebrate sport and creative play, creating new and exciting opportunities for kids and families worldwide. "Beginning next year, families around the globe could see a series of co-branded products, content and experiences that combine the imaginative power...

243,338 views • 2 years ago •via X (Twitter)

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Drake officially Partners with Authentic to Scale OVO Globally Authentic Brands Group, a global brand and entertainment platform, today announced the acquisition of a majority stake in the intellectual property of OVO, the premium lifestyle brand co-founded by Drake. As the driving force behind OVO, Drake will retain a significant ownership stake and continue shaping its creative vision alongside Authentic. The partnership builds on Authentic's proven approach to growing iconic brands and cultural assets through content, experiences and global commerce while preserving the identity and creative vision that define them. OVO joins a portfolio of global sports, fashion, entertainment and lifestyle properties, strengthening Authentic's position as a platform built to accelerate both heritage brands and the next generation of creator-led brands. “We’re just a couple kids from Toronto who started something we believed in. Here we are 20 years later, same kids with bigger dreams. Authentic and VNCE are the perfect partners to help us continue to grow,” said Drake. "OVO has earned a place among the world's most influential lifestyle brands because it has always stood for something authentic and unmistakable," said Jamie Salter, Founder and Executive Chairman of Authentic. "Drake and his team have built something with incredible cultural influence. We see a significant opportunity to take that even further, opening new markets, building new businesses and reaching more people around the world without losing what makes OVO, OVO.” 🦉🦉🦉

Drake Direct

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