No ad will ever beat this masterpiece!

Sometimes you have to pause and wonder at the injustice of it all. Of dividing a land and it's people. So much violence. So much bloodshed. Punjab was decimated. Generations of Muslims who have not met a Sikh or a Hindu in Pakistan. And generations of Hindus and Sikhs who don't know any Muslims in Indian Punjab. A whole culture destroyed.

10 years ago I'd have disagreed with this but can't now. This is very true esp in Punjab's case where a line was drawn in between a province. Seeing what Pakistan has become and what India is slowly becoming, one can see how things would be better if this never happened

@SydZainRaza Another 25 years, and there will be no one left with the memory of life before partition. 75 years is a long time to mend relations among neighbors; we have not been fortunate enough.

@SydZainRaza Lyrics Written by my Senior Neelesh Jain, Ogilvy & mather, mumbai

Beautiful lyrics and Piyush Mishra's voice was just perfect

@SydZainRaza Who's cutting onions in here dammit

@SydZainRaza My father migrated from jalalandhar. Whole his life, he wanted to visit jalalandhar just once and meet his buddies. It never happened we didn't have enough resources. Watchingl this add made me so sad for my late father

@SydZainRaza Super ad. Makes one realize the value of real friends

@SydZainRaza Always bringing tears. No matter ho many time I watch it.

@SydZainRaza Coming here again to check this out. So many talk about partition of Punjab but very few mention partition of Bengal. It was as bloody and economically crippling for the Bengalis.

Agreed