“No argument in the world can ever compare with one dramatic demonstration.” - Claude Hopkins ❌Shock absorption = invisible ✅Drop an egg = visible Rule of thumb: Stop explaining the benefit. Find a stupidly simple way to show it.

This is actually a genius way of showing the capability of a product.

The egg drop test lives on!

This is the whole game right there. Nobody remembers a claim, but everyone remembers the moment they saw it proven. If your proof needs a paragraph to explain, it's not proof yet, it's still a claim.

If people can see the benefit for themselves, you don’t need to spend paragraphs explaining it.

🏆 Have Nick Theriot Run Your Ads: 💰 Have Nick Theriot Mentor You:

CLAUDDDDDEEEE. what a lege.

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I thought it was Gary Bencivenga who popularized this.

The OG Claude

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@cortex_adbrain add this to my swipe file

Do people not understand the repercussions of false advertising? Especially in the EU and the US?

show, don't tell final boss

A simple demonstration makes the benefit instantly memorable—great example of showing rather than explaining. 👏

Demonstration concepts . One concept that most brands are not leveraging on. Do you think this is possible with every product

SHOW, DON'T TELL

show don't tell has been the rule since 1923 and most brands still haven't figured it out 💀.

visual demonstrations are too good

This is sooo satisfying to watch

Wow... Love the storytelling

Very smart! The real challenge is how to do this for digital products.

Thats approx 100gm of protein waste btw

Such a smart way to make the mechanism tangible, prove it actually works, and build trust at the same time.

@ganeshsonawane thoughts 🫤

visual proof demo > everything