Nothing is designed for a generation bored with conformity. Fanatics, featuring Headphone (a) and the Phone (4a) series. Shot by Max Vitale.

A perfect representation of Gen Z’s mental disorder in an ad.

So we need to be a psych to use this phone

@getpeid I want to avoid everyone in that trailer.

The problem is that in real life, all of them would just get iPhones anyway 🤷‍♂️

The enshittification continues. Losing brand identity for mass appeal. Disappointing.

Spotted @praaatiiik in the intro bro in the zone 😭🥹

Why everyone looks so weird? Is this the target audience?

Nothing gets it. A generation bored of the same black rectangles… finally something different. Design that actually stands out. Transparency. Personality. Attitude. The Fanatics campaign with Headphone (a) & Phone (4a) isn’t just an ad — it’s a statement. Tech should feel bold again. Shot by Max Vitale. 🎬 #Nothing #Phone4a #TechDesign

Design and branding are on point as always..

woke 🤮

Definitely a poor choice for a smartphone advert. Definitely not buying Nothing.

WTF is this ad about???

Your directed at a very niche market who'll most likely outgrow dyeing their eyebrows. Bold move

Those who didn't like this design clearly don't understand the concept of innovation.

Shit phone 4

Why should I choose this over oneplus nord 5? Nord 5 has better camera(except periscope) Better antutu

The 4apro is sick cool 😎

The worst ad I've ever seen

Yo @nothing , would you be The Coolest Tech Company in the world and give Me one for free?

Is this the phone for people with mental disorders?

Would love to own one

Wtf

I love 4a pro

Presentation was great 4a pro design nailed it 😍

Make smaller size phones too, some of us hate the big android size phones PLEASE

In other words.. Nothing is aimed at people who don’t have any personality, so are easily influenced by an ad that makes their mental illness feel trendy and fun.

Nothing marketing 📉📉📉

I love the 4a pro design

I like the phone but wtf is this ad lol, Some major Gen Z slop mixed with mental disorders and ADD. Is this actually your target audience? in RL none of these people in the video would get this phone, just saying. They probably all just use an iPhone.

Reminds me of the Jaguar commercial less memorable though

Weird.

Too different vibe and apple like marketing

I bet these people have iphones