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- October 18, 2015 A mysterious 30 secs TV commercial aired during The X Factor UK. The ad showed Hello lyrics appearing one by one, with no artist or song name Adele's comeback had started
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the album rollout of ‘25’ - the FASTEST selling album in history a thread 🧵

2013 was Adele's last public appearance, winning an Oscar, a Golden Globe, and a Grammy. After that, she disappeared

Next year, on her 25th birthday in 2014, Adele posted this message teasing the album name...👀

October 21, 2015 3 days after the teaser, Adele officially announced ‘25’ on social media, explaining it was a “makeup album” for lost time confirming the release date of 20th November and revealed the tracklist

the next day....23 October Adele dropped the “Hello” music video, it crossed 100 million views in just 5 days. It also became the fastest video to reach 1 billion views in just 87 days.

one week later... “Hello” debuted at #1 on the Billboard Hot 100 with 1.1 million downloads in the first week, making it the first song ever to sell 1M in a week

November 20: Album Release Day ‘25’ wasn't put on streaming and fans had to buy the album physically or digitally, driving insane first-week sales.

On the same day, Adele performed for: “BBC One special with Graham Norton” 60 Minutes Australia (2 days after album release)

November 21 (1 day after release..) Adele performed "Hello" and "When We Were Young" live on SNL

one week later... ‘25’ officially sold 3.38 million copies sold in the first week in the U.S alone It sold 5.7 million units worldwide in just the first week Certified Platinum in the U.S within 24 hours.

Contrary to the lies spread by swifties, 25’s first-week sales were NOT inflated by tour ticket bundles. The tour ticket sales officially started on December 3, 2015, weeks after the album release

despite several desperate attempts, the record still remains unbroken x

you've seen the ad, but have you listened?
