Okay, this might be the smartest behind-the-scenes content I’ve ever seen. Dunkin set up a tire target for Ben Affleck, Matt Damon, and Tom Brady to throw at during the commercial shoot, all while they’re wearing Dunkin jumpsuits. Easy, smart, fun for the actors, viral.

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The 🐐 doesn’t miss!

I believe it’s Ben and Matt’s production company that did the whole shebang. Best commercial of the night.

Better than the actual commercial

Genius. Doesn’t feel staged and you can tell they’re actually enjoying themselves

The more authenticity I get to see with Brady and Belichick the more I like them. The more authenticity I get to see with Mahomes and Kelce the more I dislike them.

Better than the actual ad. This might be the new standard for superbowl ads. The TV ad is a teaser/setup for an “organic” viral shortform/TikTok ad that will have more engagement (if not more views) and longer legs. Sort of the inverse of how superbowl ads have been done recently.

Where are these being posted?

I think everywhere. This one was on IG, has almost as many views as the spot itself

Freakin genius