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Old ≠ Bad. New ≠ Good. Just because a technology is dated and boring, doesn't make it any less valuable. Vice Chairman of Ogilvy UK,Rory Sutherland, on ZINE discussing our prejudices towards ideas:

Matt Klein

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11,035 görüntüleme • 1 yıl önce •via X (Twitter)

Bilim & Teknoloji

Anya Rossi• Live Now

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Matt Klein profil fotoğrafı

Matt Klein1 yıl önce

Full interview here:

Phillip Jackson profil fotoğrafı

Phillip Jackson1 yıl önce

@rorysutherland 🔮

Jasmine Lee profil fotoğrafı

Jasmine Lee1 yıl önce

@rorysutherland Totally agree! Sometimes the oldies are the goodies. Looking forward to listening to the full interview🙌

Ehsaan profil fotoğrafı

Ehsaan1 yıl önce

@rorysutherland Bringing sense back to world

SkyMariner profil fotoğrafı

SkyMariner1 yıl önce

The hobby of amateur radio can certainly feel that way in the eyes of many, in the age of ubiquitous comms. I give talks to emergency management and disaster recovery students about amateur radio, and to get them thinking about "what ifs", and disasters that actually happened where amateur radio had to be used to get things rolling to coordinate a response. For some reason, people think amateur radio is only useful for the "zombie apocalypse", but when power is out for more than 7 hrs in an area, mobile phones go offline and no one's VOIP service will be working. The whole virtue of amateur radios, standardized to 12 VDC and minimal to no middleman infrastructure makes it ideal for a vast array of emergency and disaster scenarios.

Martin 🧭 profil fotoğrafı

Martin 🧭1 yıl önce

@rorysutherland Love Rory Sutherland 👏

Antony Harrington profil fotoğrafı

Antony Harrington1 yıl önce

@rorysutherland Dear America – I've also heard of Americans throwing the word 'nonce' around, like them mean 'silly billy'.

Michael Folino profil fotoğrafı

Michael Folino1 yıl önce

@rorysutherland Works the same with people, too.

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Rory Sutherland (Rory Sutherland) is back. Nine years after our first conversation, the Vice Chairman of Ogilvy and one of the sharpest minds in behavioural science joins again for a wide-ranging discussion on marketing, decision-making, why AI will struggle to replace human judgment, and why we get efficiency so, so wrong. Listen and learn wherever you get your podcasts.

Rory Sutherland (Rory Sutherland) is back. Nine years after our first conversation, the Vice Chairman of Ogilvy and one of the sharpest minds in behavioural science joins again for a wide-ranging discussion on marketing, decision-making, why AI will struggle to replace human judgment, and why we get efficiency so, so wrong. Listen and learn wherever you get your podcasts.

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Rory Sutherland (Rory Sutherland) is one of the most influential (and entertaining) thinkers on the intersection of marketing and human psychology. He is an example and a huge proponent of thinking from first principles and approaching problems not logically, but "psycho-logically"—using human psychology to inform how you design and market your product. Rory is also the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. In our conversation, Rory shares: 🔸 Why good products don’t always succeed, and bad ones don’t necessarily fail 🔸 Why less functionality can sometimes be more valuable 🔸 How a great brand lets you grow on easy mode 🔸 The concept of “most advanced, yet acceptable” 🔸 Why metrics-driven workplaces can be demotivating 🔸 The importance of timing in product success 🔸 Tons of real-world case studies 🔸 Much more Listen now 👇 - YouTube: - Spotify: - Apple:

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Dr. Minh Tran Ever see any nation send out a warship to T-bone a flag vessel of another nation in an ill-fated attempt to cut it in half and kill the crew? You're looking at it. Just because you fucked it up doesn't make it any less illegal.

Dr. Minh Tran Ever see any nation send out a warship to T-bone a flag vessel of another nation in an ill-fated attempt to cut it in half and kill the crew? You're looking at it. Just because you fucked it up doesn't make it any less illegal.

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I'm suddenly noticing that several people on different podcasts are casually mentioning the example of the one ring as a "neutral technology" that is neither good nor bad. That it just depends on whoever is wielding it "just like all technology".

I'm suddenly noticing that several people on different podcasts are casually mentioning the example of the one ring as a "neutral technology" that is neither good nor bad. That it just depends on whoever is wielding it "just like all technology".

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I'll always love Sanaya for keeping it real! ❤ Just because she's not working at present, doesn't undermine her talent or make her any less loved than she already is. Her work speaks and it again will when time comes! :)

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The people of Europe stand with Ukraine against the threat of a false peace as much as a brutal war. Because of our shared history. Because of our shared future. Because it is just. Because it is necessary. And because they deserve nothing less. Don't abandon them. #SlavaUkraini

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🚨NEW: Jasmine Crockett claims committing crimes doesn't make person "CRIMINAL" — says it depends on "MINDSET"🚨 "Just because someone has committed a crime, it doesn't make them a criminal." "That is completely different. Being a criminal is more so about your mindset." Daily Caller

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Ogilvy UK Vice Chairman Rory Sutherland on why the best businesses win by doing the opposite of their competitors: "You don't make yourself like your competitors. You find out one thing your competitors are weirdly bad at and you double down on that." Rory introduces a concept he calls "reverse benchmarking." Instead of copying what competitors do well, you find what they're strangely bad at and own that space. "Everything from Apple to Buc-ee's to the Moxy Hotel. All of these really successful innovations are a product of reverse benchmarking." He illustrates this with the story of 11 Madison Park, which wanted to become the world's #1 restaurant. The head chef took his team to the top-ranked restaurant and everyone started listing what they did brilliantly so they could copy it. The chef wasn't interested. His response: "They're already doing it. So what's the point? Let's ask a different question. What didn't they do?" They found that the beer and coffee were both disappointing. Despite many chefs personally preferring beer over wine, it was treated as an afterthought. So Rory Sutherland made two unconventional moves: He turned the team's coffee obsessive into the "coffee sommelier." And a craft ale fanatic from the kitchen became the "beer sommelier." The result? In a Michelin three-star restaurant where nobody expects much from the beer, guests suddenly had a sommelier offering passionate food pairings. Only 20% of diners ordered beer, but as Rory puts it, their minds were "blown." It proves you don't need to outperform competitors at what they're already good at. Find the gap no one is filling, and own it completely.

Ogilvy UK Vice Chairman Rory Sutherland on why the best businesses win by doing the opposite of their competitors: "You don't make yourself like your competitors. You find out one thing your competitors are weirdly bad at and you double down on that." Rory introduces a concept he calls "reverse benchmarking." Instead of copying what competitors do well, you find what they're strangely bad at and own that space. "Everything from Apple to Buc-ee's to the Moxy Hotel. All of these really successful innovations are a product of reverse benchmarking." He illustrates this with the story of 11 Madison Park, which wanted to become the world's #1 restaurant. The head chef took his team to the top-ranked restaurant and everyone started listing what they did brilliantly so they could copy it. The chef wasn't interested. His response: "They're already doing it. So what's the point? Let's ask a different question. What didn't they do?" They found that the beer and coffee were both disappointing. Despite many chefs personally preferring beer over wine, it was treated as an afterthought. So Rory Sutherland made two unconventional moves: He turned the team's coffee obsessive into the "coffee sommelier." And a craft ale fanatic from the kitchen became the "beer sommelier." The result? In a Michelin three-star restaurant where nobody expects much from the beer, guests suddenly had a sommelier offering passionate food pairings. Only 20% of diners ordered beer, but as Rory puts it, their minds were "blown." It proves you don't need to outperform competitors at what they're already good at. Find the gap no one is filling, and own it completely.

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Talked to Trae in some nuance about the "good quests" idea. He broke it down into a 2x2 matrix (because why not) of is good / is bad vs. feels good / feels bad. Is good feel good is obvious, is bad feels bad is obvious. The other two quadrants are what's interesting. "Feels bad is good" is where duty and responsibility live...things like defending the country, maintaining law and order, disciplining children, etc. "Feel good is bad" is where vice lives...hedonism, more or less. Defining these quadrants and understanding what companies might end up where is tricky, but feels particularly important right now with AI.

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I know there are a lot of China nut-huggers I guess because its not the US and US bad so China good. but the world doesn't operate like that. 1.4 Million people make less than $6 a day in China

I know there are a lot of China nut-huggers I guess because its not the US and US bad so China good. but the world doesn't operate like that. 1.4 Million people make less than $6 a day in China

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MP Kaguchia: I want to challenge members of parliament because it cannot be that whenever the president says something is bad, we also say it is bad, and when he says it is good, we all agree it is good. It makes us look very bad, as though we do not have a voice of our own.

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2 former CSIS agents on our Saturday report openly discussing hard facts. Every Prime Minister since 1985 has been compromised to foreign interference is only the beginning. It's too bad every Canadian doesn't know any of this before they vote because I'm afraid the next leader is ordained to be Beijing.

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Okay guys make me understand something here please, so toph parents want to marry toph off at the age of 12 or is it just Netflix doing something else Because how would they want to marry a 12 year old girl off just like that, it doesn't make any sense at all, I don't understand Netflix anymore 🤦

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