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Old ≠ Bad. New ≠ Good. Just because a technology is dated and boring, doesn't make it any less valuable. Vice Chairman of Ogilvy UK,Rory Sutherland, on ZINE discussing our prejudices towards ideas:

11,035 次观看 • 1 年前 •via X (Twitter)

8 条评论

Matt Klein 的头像
Matt Klein1 年前

Full interview here:

Phillip Jackson 的头像
Phillip Jackson1 年前

@rorysutherland 🔮

Jasmine Lee 的头像
Jasmine Lee1 年前

@rorysutherland Totally agree! Sometimes the oldies are the goodies. Looking forward to listening to the full interview🙌

Ehsaan 的头像
Ehsaan1 年前

@rorysutherland Bringing sense back to world

SkyMariner 的头像
SkyMariner1 年前

The hobby of amateur radio can certainly feel that way in the eyes of many, in the age of ubiquitous comms. I give talks to emergency management and disaster recovery students about amateur radio, and to get them thinking about "what ifs", and disasters that actually happened where amateur radio had to be used to get things rolling to coordinate a response. For some reason, people think amateur radio is only useful for the "zombie apocalypse", but when power is out for more than 7 hrs in an area, mobile phones go offline and no one's VOIP service will be working. The whole virtue of amateur radios, standardized to 12 VDC and minimal to no middleman infrastructure makes it ideal for a vast array of emergency and disaster scenarios.

Martin 🧭 的头像
Martin 🧭1 年前

@rorysutherland Love Rory Sutherland 👏

Antony Harrington 的头像
Antony Harrington1 年前

@rorysutherland Dear America – I've also heard of Americans throwing the word 'nonce' around, like them mean 'silly billy'.

Michael Folino 的头像
Michael Folino1 年前

@rorysutherland Works the same with people, too.

相关视频

Ogilvy UK Vice Chairman Rory Sutherland on why the best businesses win by doing the opposite of their competitors: "You don't make yourself like your competitors. You find out one thing your competitors are weirdly bad at and you double down on that." Rory introduces a concept he calls "reverse benchmarking." Instead of copying what competitors do well, you find what they're strangely bad at and own that space. "Everything from Apple to Buc-ee's to the Moxy Hotel. All of these really successful innovations are a product of reverse benchmarking." He illustrates this with the story of 11 Madison Park, which wanted to become the world's #1 restaurant. The head chef took his team to the top-ranked restaurant and everyone started listing what they did brilliantly so they could copy it. The chef wasn't interested. His response: "They're already doing it. So what's the point? Let's ask a different question. What didn't they do?" They found that the beer and coffee were both disappointing. Despite many chefs personally preferring beer over wine, it was treated as an afterthought. So Rory Sutherland made two unconventional moves: He turned the team's coffee obsessive into the "coffee sommelier." And a craft ale fanatic from the kitchen became the "beer sommelier." The result? In a Michelin three-star restaurant where nobody expects much from the beer, guests suddenly had a sommelier offering passionate food pairings. Only 20% of diners ordered beer, but as Rory puts it, their minds were "blown." It proves you don't need to outperform competitors at what they're already good at. Find the gap no one is filling, and own it completely.

Big Brain Business

40,686 次观看 • 5 个月前