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On its second day in Milan, Prada Frames continues its annual symposium curated by design and research studio Formafantasma, held in parallel with Salone del Mobile. The installment explores image-making, shaped by the immateriality of contemporary culture and its preference for representation over facts. In the complex of Santa...

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Prada Frames opens in Milan - the annual symposium curated by design and research studio Formafantasma, where intellectual inquiry and cross-disciplinary dialogue converge across design, culture, and society. Hosted within the complex of Santa Maria delle Grazie, day one brought together Paola Antonelli, Ila Bêka and Louise Lemoine in conversation with Barbara Casavecchia, Marine Brutti of (LA)Horde in conversation with Natalia Grabowska, Alvaro Barrington in conversation with Hans Ulrich Obrist, Akram Zaatari, Geert Lovink, and Jussi Parikka, with all sessions introduced by Alice Rawsthorn. In the evening, guests were welcomed by a live music performance from Precious Renee Tucker, before a special session featuring Momtaza Mehri, Kate Crawford, and a live music performance by Hania Rani. Discover more: #PradaFrames #Prada
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Prada Frames opens in Milan - the annual symposium curated by design and research studio Formafantasma, where intellectual inquiry and cross-disciplinary dialogue converge across design, culture, and society. Hosted within the complex of Santa Maria delle Grazie, day one brought together Paola Antonelli, Ila Bêka and Louise Lemoine in conversation with Barbara Casavecchia, Marine Brutti of (LA)Horde in conversation with Natalia Grabowska, Alvaro Barrington in conversation with Hans Ulrich Obrist, Akram Zaatari, Geert Lovink, and Jussi Parikka, with all sessions introduced by Alice Rawsthorn. In the evening, guests were welcomed by a live music performance from Precious Renee Tucker, before a special session featuring Momtaza Mehri, Kate Crawford, and a live music performance by Hania Rani. Discover more: #PradaFrames #Prada

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Prada Frames In Sight 2026. An inquiry into images and their entanglements. Shaped by infrastructures of data, energy, and labor. Conversations tracing how images influence the world we see, and how we understand and inhabit it. April 19-21, complex of Santa Maria delle Grazie, Milan. Register here: #PradaFrames #Prada

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Exploring and enhancing Prada’s innate connections with culture and society, The Sound of Prada links the creative output of Prada with musical expression around the globe. Discover the new iteration of its musical program The Sound of Prada held in Seoul at #SoundOfPrada
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Prada Ambassador Sadie Sink explores the fragile beauty of marine ecosystems in the latest Prada Re-Nylon series with storytelling partner National Geographic CreativeWorks. Through immersive documentary filmmaking, the episodes unveil the hidden beauty of our ocean - and the urgency to protect it. 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit the SEA BEYOND project by Prada Group and in partnership with UNESCO-IOC. Discover more: #PradaReNylon #Prada

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Prada Ambassador Jake Gyllenhaal embodies resilience and vision in the face of nature’s extremes. In the new Prada Linea Rossa Eyewear campaign, the collection seamlessly combines cutting-edge performance with contemporary design. Discover more: Talent: #JakeGyllenhaal #PradaLineaRossa #PradaEyewear #Prada

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Discover the new Prada Mode iteration and experience the island of Inujima through the eyes of its visitors - a place where time, art, and daily life coexist, shaped by Kazuyo Sejima’s enduring projects there over the past 17 years and her vision for its future. Discover more at: #Prada #PradaMode #ChenHaoyu #JeonSomi
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Prada Made in India x Inspired by Kolhapuri Chappals - crafted by LIDCOM and LIDKAR artisans Prada limited-edition collection of sandals combines traditional techniques with Prada’s contemporary design and premium materials to create a unique dialogue between Indian heritage and modern luxury expression. The collection has been manufactured in India by skilled artisans from the Maharashtra and Karnataka regions. As a part of the project, the Group is pleased to announce the foundation of a training program fully funded by Prada, including through the proceeds of the sale of the limited-edition sandal collection, dedicated to artisans from the eight districts in India where Kolhapuri Chappals are traditionally manufactured. Developed in collaboration with LIDCOM, LIDKAR and leading design institutes - the National Institute of Fashion Technology (NIFT) and the Karnataka Institute of Leather & Fashion Technology (KILT) -, the program is designed to strengthen design and technical skills, enabling artisans to create products that meet evolving market needs, while ensuring the continued relevance of this traditional craft. This initiative reflects the Group’s long-standing commitment to reinvest in education and culture. Discover more: #Prada
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Prada Made in India x Inspired by Kolhapuri Chappals - crafted by LIDCOM and LIDKAR artisans Prada limited-edition collection of sandals combines traditional techniques with Prada’s contemporary design and premium materials to create a unique dialogue between Indian heritage and modern luxury expression. The collection has been manufactured in India by skilled artisans from the Maharashtra and Karnataka regions. As a part of the project, the Group is pleased to announce the foundation of a training program fully funded by Prada, including through the proceeds of the sale of the limited-edition sandal collection, dedicated to artisans from the eight districts in India where Kolhapuri Chappals are traditionally manufactured. Developed in collaboration with LIDCOM, LIDKAR and leading design institutes - the National Institute of Fashion Technology (NIFT) and the Karnataka Institute of Leather & Fashion Technology (KILT) -, the program is designed to strengthen design and technical skills, enabling artisans to create products that meet evolving market needs, while ensuring the continued relevance of this traditional craft. This initiative reflects the Group’s long-standing commitment to reinvest in education and culture. Discover more: #Prada

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The Prada Spring/Summer 2025 campaign, starring Prada Ambassador Carey Mulligan in multiple roles, explores a notion of plurality, simultaneously celebrating individuality and the infinitely complex facets that comprise all identities. Discover more: #CareyMulligan filmed by Steven Meisel Creative direction by Ferdinando Verderi #PradaSS25 #Prada

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Prada Home Chawan Cabinet by Theaster Gates. The project emerges from a longstanding friendship between American artist Theaster Gates and Prada, grounded in a shared sensibility for the intelligence of craft, cultural depth, the interiority of domestic and ceremonial space, and an enduring commitment to experimentation. Conceived and curated by Gates, the selection brings together a body of editioned works dissolving the boundary between art and object. Visit the exhibition at Via Montenapoleone 6, Milan and discover more: #PradaHome #Prada #TheasterGates

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An exercise in clarity, refusal can be a positive act, an antidote to complication and a means of definition. The finale of the Prada Spring/Summer 2027 Menswear Fashion Show, presented by Miuccia Prada and Raf Simons in Milan. Discover more: #PradaSS27 #MiucciaPrada #RafSimons #Prada

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