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ON SITE NOW: SUPERVALU DUNSHAUGHLIN Until 31 August, SuperValu customers are being invited to donate their Deposit Return Scheme refunds to BelongTo. We are here peacefully explaining why we oppose that partnership, including BelongTo guidance telling teachers not to disclose their discussions with children to parents and, when asked... show more
12,248 views • 1 month ago •via X (Twitter)
19 Comments

Great job 👏 👍

That is appreciated Jay. The response from people who we engaged with shows that many are unaware of the creeping powers of elements of the NGO sector in critical areas of civic, educational, and other highly impactful domains. Is mise le meas, Graham

@Colieg133742 Well done guys

Because its an EU control grab. Just like Agenda 21

Ulaseas of Ériu, mo chara, I think that is safe to assume. Since at least Nice and Lisbon, we’ve seen the playbook: rerun the referendums until the establishment gets the "correct" answer. Referendum fatigue as a political strategy. At least we got a vote back then. The 33rd Dáil bypassed the public entirely on massive constitutional shifts. Just look at Helen McEntee’s Newstalk interviews defending our opt-ins to PESCO and the EU Migration Pact without a single ballot cast. In short: all power to the Commission. National governments reduced to regional assemblies with symbolic powers in a federalised United States of Europe. That sort of thing .Is mise le meas, Graham

Boycott Supervalu I am not surprised I remember them during covid.

Why do ye all look the same.

Nice to know who the four lunatics are in Dunsaughlin are. I'll be sure to stay well clear of ye. Well done SuperValu. Lunden needs to be locked up and the key thrown away, huge drain on society resources keeping her alive.

What happens after 31st August when it’s officially over?

IrishLad, Good question. The specific Deposit Return Scheme (DRS) arrangement between SuperValu and BelongTo runs from 19 June to 31 August 2026. The structural relationship between BelongTo and SuperValu functions through both short-term campaigns and long-term support. SuperValu and its parent company, the Musgrave Group, maintain a multi-year, long-term alignment with BelongTo. BelongTo itself explicitly noted that SuperValu partnered with them "again this year", indicating an annual, recurring framework rather than a one-off interaction. Outside of the DRS recycling matter, SuperValu continues to signal visible public backing for BelongTo. Regards, Graham

Great work! 👍👍

Your support is valued. Your support in emailing SuperValu management would be something that you can also do to help.

Yes, I’ll check out the email address of Musgraves HO and I’ll email them for sure today. Thanks for all you’re doing!

Contact Information for SuperValu Management regarding expressing your serious concerns about their partnership with BelongTo Here is some time saving information foe you, and also the content of recent letters sent which have now been sent by The Natural Women’s Council and Jana Lunden, without reply: 1. [email protected] 2. [email protected] 3. [email protected] 4. [email protected] Their respective roles are: - Luke Hanlon, Managing Director - Yvonne O’Brien, SuperValu Branding & Corporate Communications - Edel Clancy, Group Director of Corporate Affairs, Musgrave Subject: Concern regarding SuperValu’s partnership with Belong To and request for response Dear Mr. Hanlon, Ms. O’Brien, and Ms. Clancy, I am writing to bring to your attention the attached correspondence we have sent to you over the last few weeks regarding SuperValu’s partnership with Belong To. • On 15 July 2026, we emailed SuperValu Management to express our concerns about this partnership. • On 18 July 2026, following an assembly at SuperValu in Malahide, we sent a further email outlining issues raised during that engagement. • On 25 July 2026, we wrote again to convey our disappointment at having received no response to date. We also understand that numerous members of the public have contacted SuperValu about this matter without receiving any acknowledgment or reply. We will be hosting a number of assemblies across SuperValu stores nationwide to continue respectful, constructive conversations with customers and store teams. At these assemblies, we will hold cards with our key concerns, speak with management, listen to customers, and provide information leaflets. This is, fundamentally, a brand issue for Musgrave and SuperValu: during our recent engagement, many customers were keen to discuss the matter and expressed shock at SuperValu’s partnership with an NGO that, in our view, is disregarding medical best practice and promoting highly controversial and unsafe information for children that does not align with robust child safeguarding standards. Your customers believe in your brand slogans “Real Food, Real People” “Full of Good, Free From Bad” - and your partnerships should also reflect this. For your review, the emails referenced above include sample materials from Belong To’s education resources. We believe these materials raise serious safeguarding questions and merit urgent consideration at senior level. We respectfully urge you to: • Reconsider SuperValu’s partnership with Belong To in light of these concerns. • Acknowledge and engage with the significant public feedback that has been submitted. • Prioritize child safeguarding as the paramount standard guiding brand partnerships and community initiatives. Please confirm receipt of this letter and the attached correspondence, and advise when we can expect a substantive response. We would welcome the opportunity to meet with you or your representatives to further discuss our concerns. We have nearly 100,000 parents and grandparents in our network and have many examples of their concerns regarding BelongTo going in to schools. We also had a young gay man do a whistleblower interview with us following his experience with BelongTo and speak at our annual event: We look forward to your response. Yours sincerely, Jana Lunden, Natural Women’s Council Attachments: Email to SuperValu Management with samples from BelongTo’s education resources – 15 July 2026 Follow-up after SuperValu Malahide assembly – 18 July 2026 Second follow-up regarding lack of response – 25 July 2026

Many thanks for info! 👍

🙏👏👏👏👍

Go raibh mile maith agat, Kieran. We shall be announcing the next series of events soon. What I do know is that SuperValu, Walkinstown is 100% scheduled for this Friday the 7th of August. Hope to see you there. Best wishes, Graham

BelongTo does amazing work. Getting into bed with far right conspiracy theorists isn’t a good idea

if you don't agree with the charity, nobody is forcing you to donate to BelongTo
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