One question that tests your marketing IQ

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I just need a hoard of hungry people. Classic Gary Halbert.

Hire a charismatic young worker who is free to make Tik Tok videos of themselves working at the shop, making sandwiches, telling stories about their experience working at the shop, make crazy sandwich ideas based on people’s comments, drama against customers. Don’t think it really matters about the food ingredients, it’s more about the community, brand and the influencers behind the sandwich shop. Attention economy

Dude when did Arno become a 10 foot giant💀💀

I'm Dutch

At the start give people some kind of (free) gift or a small discount if they share a picture of them eating the sandwich in the shop on their Instagram or if they refer a friend.

Discounts are gay

Absolutely right about this. Always find a usp that your client or you have over your competitors and implement. It’s really that easy🤝

💎A lot of people need to learn this lesson.

Id start with a deep dive on my competitors, and figure out what my ideal customer is. You know… see what my competition is up to, who they’re targeting, how they’re marketing and what areas they’re lacking in. I’d add a little SAUCE to my sandwiches and my brand identity. Now I don’t mean ACTUAL sauce. (We’d have that too of course) What I’m referring to is a BALLER marketing campaign, experience and Sandwiches. Maybe I’m in Syracuse, NY and these hipster people don’t want seed oils in their bloodstream, maybe they’d like a cool theme to take pictures in for their social media, maybe they wanna customize their sandwiches (The Ocky Way), maybe they just want a sandwich shop with a bunch of hot chicks, or a sandwich shop they can go to with friends and be insulted in a comedic manner by the workers. Point is, I would find a way to make my brand unique and also what I’m offering unique. Not only offering tasty sandwiches that stick out, but a unique experience that stays with the visitor after they leave and an experience that’s marketable. Something that would get people talking, wanting to bring their friends, and sharing it across social media. That way I can grow the brand based off of a better experience than competitors AND better food. The food in the Disney Castle is shit in my opinion, but people pay for the experience and it’s always sold out. Same thing with a lot of fine dining places I’ve gone too. The portion sizes are shit but people want to flex the experience. Whatever I’m doing though, I would make sure I’m able to systemize and automate whatever I can to leave room for scalability so it doesn’t just stay stuck at one location like most pop up sandwich shops. If I have multiple that are making money, that already puts me ahead of most competitors. The Prof Results special would be a heavy hitter. Good night Gs. Lol