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One thing I’d check before increasing your Google Ads budget: Are real people actually clicking your ads? Because not every click is a potential customer. Bots, competitors and scrapers can click your ads repeatedly, eating into your budget and filling your data with noise. And there’s a bigger problem....

10,581 views • 7 days ago •via X (Twitter)

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Ben Abel's profile picture
Ben Abel7 days ago

Worth checking, but the bigger question for most service businesses is what happened after the real clicks. Junk enquiries from genuine people waste far more than bots do.

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