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One thing I’d check before increasing your Google Ads budget: Are real people actually clicking your ads? Because not every click is a potential customer. Bots, competitors and scrapers can click your ads repeatedly, eating into your budget and filling your data with noise. And there’s a bigger problem.... show more
10,581 views • 7 days ago •via X (Twitter)
1 Comments

Ben Abel7 days ago
Worth checking, but the bigger question for most service businesses is what happened after the real clicks. Junk enquiries from genuine people waste far more than bots do.


