OpenAI just dropped a brand update

OpenAI is betting on a little-known startup to stay ahead of Elon Musk in the supercomputer race.

this brand update probably cost more than it took to create deepseek

Sound is everything in this. Damn.

They cooked with the sound design

They learned well from apple

Brand: @OpenAI in-house Motion: @studiodumbar Typeface: @abcdinamo

The sound design 👌 One of the best brand presentations I’ve ever seen. Congratulations to the team!

they cooked hard on this edit 🔥

good sonic identity here

Refreshed. (in 4K)