Other AI tools make demo reels. Our clients create World Cup campaigns Billy Boman AI Productions produced the spots for the Lenovo x FIFA World Cup 2026, with Ritual Labs This has now reached CTV, digital, and social in eight markets

"Magnific has become a core part of our production stack. It delivered the best models and an enterprise license that gave us full commercial rights" — Billy Boman, Head of Creative, Billy Boman AI Productions The behind-the-scenes on how the spots came together is worth watching if you work in production

The hard part wasn't scale. It was movement Football is kinetic: players mid-stride, fast camera work, the footage that finds every weak point in an AI pipeline More on how it all was created here:

Reaching actual CTV placement is a serious jump from a demo reel.