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"People will make an argument whether or not it's television. It is literally television." Netflix co-CEO Ted Sarandos argues YouTube is 'clearly a television competitor' and including the platform in TV conversations shows ' recognition that consumers change their habits'.

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Television Delivers People is a seminal 1973 short video work by artist Richard Serra and producer Carlota Fay Schoolman. Presented as a single-channel video with white text scrolling over a plain background, accompanied by light Muzak, it functions as a concise, powerful critique of broadcast television. The piece explicitly states that “Television delivers people to an advertiser,” framing TV not as entertainment or information but as a system that packages viewers as a product for corporate interests. It reveals how the medium subtly shapes behavior and maintains social control under the guise of harmless programming. In 1973, Serra and Schoolman used the very medium they were critiquing buying airtime to broadcast it turning television against itself. Their insight feels prophetic in our current media landscape: •. Attention economy: Platforms like YouTube, TikTok, Instagram, and streaming services have perfected the art of “delivering people” to advertisers (and algorithms) at an unprecedented scale. •. Data harvesting: Modern media doesn’t just sell eyeballs — it collects detailed behavioral data to predict and influence actions. •. Polarization and control: Entertainment, news, and social feeds now blend seamlessly, often prioritizing engagement over substance, reinforcing the status quo or corporate and ideological agendas. The film remains a stark reminder to view media critically: Who truly benefits from your time and attention? In an era of infinite scrolling and personalized feeds, understanding Television Delivers People encourages us to reclaim agency over what consumes us making it essential viewing for navigating today’s hyper-mediated world.

Brian Roemmele

10,764 Aufrufe • vor 1 Monat