Philip Kotler on how to create a strong brand:

He is out of date. A brand is a pioneer or it will die after a couple of years.

Spot on. Old principles and ones founded in the FMCG sector - but applicable across the board.

@sachinkarmalkar Only recepient of this faltu award is chauti pass Panuati nautanki tanashahi jumlebaz chor bhikari sadak chap lafanga chaiwala Pappu Modi 🤣😂