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Problem: Yoga mats are designed with only yoga in mind Solution: The first foldable fitness mat designed for a variety of workouts Traction: Ended 2023 profitably with over $1.6M in sales What would you rate the 60 second pitch? Comment below 👇

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Alex Lieberman

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10,545 views • 2 years ago •via X (Twitter)

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RED ROAD. THEN AND NOW. A PRAYER MAT ACCOMMODATES A FAITH. A YOGA MAT ACCOMODATES A NATION. Till a few months ago the Red Road in Kolkata would routinely turn into a giant metaphorical prayer mat. Blocked for hours because the state was performing a sashtanga pranam at the altar of appeasement. Today, that same state has placed the guiding light of Yoga on the mat. This isn't about Hindu and Muslim. This is about breathing in equity, inclusiveness. A prayer mat belongs to only those who pray upon it. A yoga mat has place for any posture willing to step on it.

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You eat bread in Europe — no problem. You eat it in the U.S. — and feel bloated, foggy, off. 🔹 Made with azodicarbonamide — a chemical also used in yoga mats 🔹 Linked to asthma, hormone disruption, and cancer. Banned in 30+ countries for a reason. It’s not the bread. it’s what’s baked into it.

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