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I just built a content engine in Claude Code that writes blog posts in your brand's exact voice 🤯 One Claude plugin runs the whole content workflow: brand voice, research, writing, AI-slop scoring, and repurposing into social. It writes in YOUR voice, refuses to fabricate stats, and scores every draft 0-100. All inside Claude Code. So I pointed it at Grüns, one of the sharpest DTC brands out there. I fed it their homepage. In seconds it built a brand-voice profile, their playful anti-hype tone, the "Rip. Tip. Enjoy." cadence, the AG1-switcher audience, the 4.8★/100k-review proof. Then I asked for one post: "why your gut health controls your skin, hair, and energy." It came back publish-ready and scored 89/100 on the first pass: → Answer-first, with question headings AI engines can quote → Zero AI-slop phrases (no "unlock," no "in today's fast-paced world") → And it refused to invent a single stat, the fastest way to get a supplement brand demoted It sounded like Grüns wrote it, not ChatGPT. Perfect for e-comm operators and agencies who are sick of AI tools that all sound identical, $300 freelance posts that still need a rewrite, and content that reads like the slop Google now punishes. So I put together the full playbook to build your own. The complete guide to building this content engine in Claude Code: branded to you, tuned to your voice, repeatable across every client. The kind of post you'd pay a freelancer $300 for, written in minutes, in the brand's actual voice. What's inside: → The architecture (orchestrator + writer/editor/researcher agents) → How to capture any brand's voice into a reusable profile → The 0-100 scoring + AI-slop detection framework → The one-post-to-a-week-of-social repurposing loop → The full build, start to finish Want the playbook for free? > Like this post > Comment "CONTENT" And I'll send it over (must be following so I can DM)

Mike Futia

23,246 Aufrufe • vor 14 Tagen