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Really interesting & important to hear from Pat McFadden on why education needs shaking up as AI will both “destroy and create” jobs “I think that technological change makes this more urgent than it has been in the past. In some ways, I think this is government and policy...

26,707 görüntüleme • 6 gün önce •via X (Twitter)

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Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?

Startup Archive

338,071 görüntüleme • 2 yıl önce

Shuler: If you think about every industrial revolution we’ve been through, working people have helped us make that transition. It’s really because we’ve helped tame the technology and figured out how to use it in the most effective way. So I think your question about augmentation versus replacement is the big question we have. If we can all agree that this is about making our jobs better, safer, easier, and more productive, then we’re all in. But if you’re looking to de-skill, dehumanize, and replace workers, to put people out on the street with no path forward, then absolutely you’re going to have a revolution. So I think that’s something we all need to be very real about and think seriously about. If we’re going to have productivity gains, working people—the ones who make these industries happen—need to share in that. There hasn’t been a lot of discussion about that here. Of course, in terms of how we create policies, how we create tax infrastructure, whether or not we are redistributing—yes, that word is a dirty word around here—we need to talk about it and confront how we’re going to make sure working people share in the gains of these technologies. And if you look at the numbers of jobs, let’s talk about job quality. Yes, maybe there are a lot of jobs created, but what kind of jobs are we talking about? Are they jobs that can sustain a family? Is it a job where people can actually work one job? One job should be enough.

Acyn

41,942 görüntüleme • 6 ay önce

Sam Altman's new interview: AI should not be designed to pursue goals that are disconnected from human needs. People must remain at the center of AI development. “I have no interest in building a super-smart AI that accomplishes some non-human goals. People should react. People should say, ‘Hey, this is what I want, and this is what I do not want.’ I do not think the issue is that we have failed to explain the benefits. We say, ‘AI is going to cure a bunch of diseases,’ and people say, ‘Okay, that is great, but that is not really my question. My question is: What is my role in the future? What is my economic future? What is my agency? How do I know that my kids and my family will still be able to have fulfilling, creative expression, struggle, drive the world forward, grow, and do this thing together in a way that has worked for a long time?’ When people in AI say, ‘Sure, there are going to be no jobs,’ or ‘50% of jobs are going to go away,’ or ‘90% of jobs are going to go away,’ and ‘AI is going to be smarter than you at everything,’ and ‘We will give you some basic income, but you are not really going to have a role,’ that is horrible. And by the way, if an AI company says, ‘Maybe we are going to destroy all the jobs, and we will be the most valuable company in the world,’ people should look at you like, ‘Yeah, that is a terrible message.’ I do not think the problem is that we have not articulated the upsides. I think people actually believe us. They hear, ‘AI may cure your cancer,’ and they think, ‘That sounds great.’ I think we, as an industry, have failed to explain how people stay in control of determining the future at every step, and how people can still have a meaningful life in all the ways we care about.” ---- From "CNBC Television" YouTube channel, (link in comment)

Rohan Paul

79,111 görüntüleme • 2 ay önce

Sam Altman on the most tone-deaf prediction being made by AI CEOs today: He pushes back on the gloomy predictions in the AI industry about mass unemployment. "I know some AI CEOs are saying things like 50% of the jobs are going to go away." Sam Altman finds this framing not just wrong, but tone-deaf: "To say nothing of how tone-deaf it is for someone to be saying my company's going to eliminate 50% of the jobs and my company is going to be the most valuable company in human history and you know how wonderful that's going to be and but 50% of you are going to lose your jobs." Instead, Altman points to a pattern that's played out before: "Jobs will go away. Jobs have gone away with every technological revolution. Jobs will change." To illustrate why productivity gains don't automatically translate to less work, he shares a conversation that stuck with him: "A thing someone said to me just yesterday that really stuck with me is I can use the new model GPT 5.5 in codex to accomplish in an hour what would have taken me weeks 2 years ago. And I thought I would have been much less busy in that world. Now you're doing work and I have never been busier in my life. I'm waking up in the middle of the night to do more work." Altman acknowledges the disruption ahead, but rejects the bleak version of the story: "I have no doubt that the economy is going to change a lot and jobs are going to change a lot and I think caution is warranted and I think rigorous debate about new social contracts, new economic systems are warranted as well. But I don't think it's like we're all going to sit around in a life without meaning and without work."

Big Brain AI

12,195 görüntüleme • 3 ay önce

Linus Torvalds, creator of Linux, on why AI is both a bubble and a revolution at the same time: His answer refuses the binary, laying out why both things can be true at once: "I mean, clearly, it's clearly both, right? It's clearly a bubble and at the same time, it's very interesting and I think it will change society and I think it will change how most skilled jobs get done." But he pushes back on the maximalist framing: "At the same time, I don't think it's as revolutionary as people make it out to be." When asked about artists being angry that AI models were trained on their work without consent, Linus is blunt: "That's reality. Deal with it. That genie is out of the bottle. You're not getting it back. And you're not getting it back whether you are a photographer who's out of work… or you're a programmer that has to learn to deal with a new reality." On programming specifically, he's more optimistic, though he has a sharp caveat about vibe coding: "I really think that AI will be a tool and it will make people more productive. I think that vibe coding is great for getting into programming. I think it's going to be a horrible thing to maintain." His conclusion is that programmers aren't going anywhere: "You still want to have the people who know how to maintain the end result." Linus separates the technology from the noise around it: "I'm a huge believer in AI. I'm not a huge believer in the whole things going on around AI. I find the marketing and the market to be sick and twisted and there is going to be a crash and it's not… it's going to be ugly."

Big Brain AI

52,726 görüntüleme • 2 ay önce

In education, are we more focused on what school will look like 10 years from now, or asking the question, what are we doing with students today, and how will that affect them in 10 years? I also wonder how many students truly care about our “10 Year” plans in education. What matters most to them is what we are doing today. I was having a conversation with my daughter Kallea this past week and sharing about an opportunity that I wanted and how it didn’t work out. That was a teachable moment and I asked her, “What do you think your dad is going to do now?” Without hesitating she said, “Work harder.” This is something that I have talked about with her a lot, but hopefully, it is also something that I model. Sometimes things don’t work out because life isn’t fair. And sometimes, things don’t work out because we are not ready and haven’t done the work to get the accomplishment. It is easy to make the fault of others, and sometimes, that is even true. But I know that I always can control my own actions and if you complain about a problem, once you are finished complaining, it is still a problem. Only action creates future opportunities. My actions are the only things I can control. I hope this sticks with her and my kids because I know it is something my parents instilled in me. Of course, we need to focus on what school and learning can look like in the future, but we also have to understand that the future is also very dependent on what we install in our children today.

George Couros

16,598 görüntüleme • 2 yıl önce

The Idea of NHI on Earth. ⬇️⬇️⬇️ 🔥"The gravity of it goes up a whole lot if it goes from the theoretical to the verified." ~Dr. Phil 🔥 "There have been people that have reported being abducted over the years. What's the intent behind that? Is it medical? Is it more nefarious?" ~BZ to Dr. Phil (I'm so glad Bryce went there.) "There will be people...who likely are going to need some some assistance to help deal with this because it is so far-reaching and for some people, potentially, very frightening." ~Mellon ~ Dr. Phil: "We know in the last 80 years there have been no overt hostile acts that we know about. That doesn't mean there could be things happening that are attributable to these forces that we don't know about. But, we certainly don't have any attacks that we can attribute to these UAPs or whatever." (Well, there's Colares in 1977. If that was non-human in nature, I'd say that qualifies as overt. And the Thomas Mantell incident in 1948 where he crashed and died after pursuing a UFO. Was that overt? Unfortunately, we don't know what happened and probably never will.) Dr. Phil: "And if the best predictor of future behavior is past behavior, I think people can take some comfort in knowing that if they were gonna melt us with a ray gun or something of that nature, they've had ample opportunity to do that. "They may have been here 1000 years before we were here. Who knows what the situation is? But we do know that as long as we've been monitoring this and tracking it, there have been no overt hostile acts and I think people can take some comfort in that, and should." (See the work of Peter Levenda for a deeper look at that. "They might have been attacking us for centuries already, in ways that make sense to them... What if they are attacking us through the manipulation of consciousness? ~Peter Levenda More... ⬇️⬇️⬇️ ~ (I'm glad Bryce pushed back a bit.) Bryce Zabel: "They should. The only thing I would say is, if we're dealing with a non-human intelligence - or an NHI, as we like to say now - we'd have to assume that they think differently than us. So even in our own world, in the United States, we tend to think in four-year terms because of presidential terms, right? So you can't get something off the ground if it can't get done right away. The Chinese may think in 100-year terms when they think about Taiwan or whatever. "It's possible there are alien or non-human intelligences that think in a different time frame. If their time frame was 1000 years, then they could just be getting started. "And on the topic of the nuclear issue, which I share concern of. I mean, I think the nuclear issue means it is at least a national-security issue of some kind. Now, I've heard people talk about this, Dr. Phil, two different ways. Some people say, 'Well, you know, they're looking at our nuclear capabilities because they want to protect us from ourselves.' "Okay, that's great, I hope that's true. But the other would be: what do you do before you actually go to war with anybody, is you do reconnaissance. You try to find out what the other guy has. What are their assets? What are their capabilities?" (That may freak out some people but all angles should be considered.) Zabel: "So, I think the problem that we need to overcome in this country is getting to a place where we understand this phenomenon that we're encountering enough that we can at least start to figure out intent. What is the intent? "There have been people that have reported being abducted over the years. What's the intent behind that? Is it medical? Is it more nefarious? What is it? And so, we got a lot of work to do, and I think that's why I am so supportive of your current efforts because you're, basically, saying, 'Let's get started, people. Let's really take this seriously. Let's quit fooling around and stigmatizing people that want to take it seriously, and let's get to work.' But let's get to work as a human race. Let's start sharing what we know and let's make progress. That's where I'm coming from, too." (Bringing up abductions is important because it IS part of this discussion and it shouldn't be avoided. Kudos to Bryce!) Dr. Phil: "I saw a study that said 71% of Americans believe that there are aliens that have been or are in our earthly space. And it's interesting...I read that in one context, it said, 'Look, this is not going to be such a big deal if this gets verified.' "You know, there's one thing to say that in the abstract, like, 'Yeah, I think yeah probably there are.' It's a whole other different situation if you turn around and see somebody standing there. The gravity of it goes up a whole lot if it goes from the theoretical to the verified. (100%. That's my favorite part of the interview and it's so true.) Dr. Phil: "And I hope that we are going to put enough context around this, particularly knowing that there are segments of our population that are very vulnerable. There are some elderly folks that aren't up on technology and might be overwhelmed by the reality of this. "We have certain populations that might be easily disoriented or destabilized in the mental emotional fringes of the population. And I worry about those that are easily exploitable. You know, you need to get out of the urban areas, buy our buried school bus in the mountains, and you'll be safe forever. You know the con artists and the scammers are going to find every opportunity to prey upon those that are concerned and worried about this. "And I think we need to be prepared to take care of those that might be destabilized by this information that's coming out right now, we can't pretend they aren't there. We've made those mistakes in the past, like during COVID, for example. There are those that are more impacted than others, and we need to be prepared to handle that." Christopher K. Mellon: "We, recently, commissioned a study by a group of six psychologists, PhD psychologists, on this topic of how the public would receive this information. And it was generally very encouraging. And what they found was that the great bulk of the population, as they have in the past with other epical changes such as the Copernican principle, or evolution, or general relativity, it takes people a while to process this information. There's a period of resistance. But most people will get up, get out of bed, go to work the next day. They're not devastated, even though there's nothing quite comparable to this, perhaps." (There's no perhaps. A government or respected figure admitting that we're not alone on this planet would be unprecedented and there is NOTHING we can compare it to.) Mellon: "What the study did find is that there is likely, however, to be a subset of people, maybe 15% of the population, that are going to need some help. And that we are not necessarily prepared in our present state to provide that kind of assistance, and we need to be doing more to get ready for that." (If he's talking world population, that's about 1.2 BILLION people who are going to need some help dealing with this. Holy crap. 😬) Mellon: "And also, to work on the messaging. The messaging is so important, clear and consistent messaging from the government, trying to develop trust with the American people so that the information is is accepted and acted on." (For me, I want the whole truth more than the right "message.") Mellon: "A lot of the difference will be people who can't get their head around it, even though they really understand it. But because of their own belief structure, the architecture of their own belief structure, for some reason, in their particular individual case, it's particularly threatening or disruptive. "So there will be people who fall into that category, according to this study, who likely are going to need some some assistance to help deal with this because it is so far-reaching and for some people, potentially, very frightening."

Joe Murgia

31,329 görüntüleme • 18 gün önce

Jack Dorsey on becoming a better storyteller: "I found myself very early on thinking about something like thinking about this early idea for Twitter and saying to myself, I could build this awesome. You have those shower-like moments, or you're walking at midnight in some town in New York City, and you've got these amazing brand ideas. And then you start thinking, well, I could really start doing this if only X and if I had this person or if this technology existed or if this happened or this happened. And what I realized was that I was constantly making excuses for not working on it. And then the window had passed, and then I couldn't do anything. So I think it's really, really important to write it out or to draw it out or to code it. But you need to get it out of your head. And the reason you have to get it out of your head is that you need to be able to see it on a surface that is not in your mind. And once you can see it, and once you can step back from it, then you can also decide this passes my filter, my constraints, so maybe I can show it and share it with some other people. And then they will be like that's the stupidest idea ever and or that's somewhat interesting, but maybe this and this and this. So the sooner you can do that, then you have a lot of momentum around it, and you can really decide if you want to commit to it and work on it more or put it on the shelf for a later date. And the realization that I think everyone needs to have about that latter option, putting it on the shelf, is that you can come back to it and it will surface back up in another piece of work or another idea at some point in your life. So having that ability to close off a chapter and move on is really, really important. You can't have all these open threads, and that's what I realized I was doing. And that also encouraged me to really write more and to really think about what's the story? How are people coming to this? And like when I show my friends this, how are they going to react and I would write it down. I would actually treat it like a play. And when I realized that I was writing plays, I read a lot more plays for style and for substance and for technique and I think it's really good. I think there is another company that I have always looked towards for inspiration and I know a number of people in this room probably have a similar company in mind, which is Apple. Apple, I think, is run like a theater company. It has a great sense of pacing, has a great sense of story and has a great sense of execution and it's all about event-driven, it's all stage-driven, the stage being a billboard or the stage being a keynote or the stage being a product launch. All of it has a very, very cohesive end-to-end story. I mean you think about what happened when Steve Jobs came back to the company. The first thing he did was kill every product line the company was working on. And for two years,rs they had no product on the market whatsoever. All they had were a bunch of posters all around the world with Steve Jobs' heroes, and it said, think different. And it was just focused on bringing up the brand and making people aware of the brand again and how the brand is aligning to this particular feeling and story. And then they came out with the iMac and then built iTunes and then the iPod, and they realized that, wait a minute, people are carrying music on their phones now, so we better build a phone, an iPhone. And so this unfolding of the plot and the epic story has been very, very interesting to watch, especially if you look back to that time when he came back to the company. So I've learned a lot from that company and other companies that operate in a similar fashion."

Founder Mode

107,213 görüntüleme • 7 ay önce