Rebranding Resend. Same commitment. New look.

So why a new visual identity? Our first logo was made in five minutes, and consisted of: 1. Opening a Figma file 2. Picking a font (Aeonik) 3. Writing the word "Resend"

But we've grown a lot since then. • 0 → 500k users • 0 → 1B+ emails sent • 3 → 23 team members We needed a new look-and-feel to reflect our current state and the future we're building.

And that's why we're unveiling a new visual identity today.

The symbol is one of the clearest expressions of our brand. Up until now, we've used the untreated "R" of "Resend" as a symbol, but neither gave it special attention nor detailed its meaning. Now, we're rethinking what the "R" truly represents.

Let's break down the symbol into its components.

First, it reflects removing all friction. A smooth, uninterrupted path that mirrors the experience of using Resend. Easy to start, easy to integrate, easy to send.

Second, it conveys speed. A dynamic form that suggests movement and progress. The product is fast, and the symbol moves with it.

Third, it stands for intention. A mark inspired by the act of sending. Built for developers who value clarity, precision, and tools that stay out of the way.

Together, these ideas come through in a single stroke. Bold, minimal, and purposeful. Just like Resend.

Communication is more than bytes. It's about real-life connections. This is why we will continue to double down on the concept of physicality with 3D forms, real-world materials, and textures to translate a digital product into something solid, trustworthy, and built to last.

Another important aspect of the new visual identity is the wordmark. We decided to replace the traditional "R" with the symbol.

Each individual letter was carefully designed to match the symbol.

We’re already envisioning the brand refresh in swag and other physical products.

What about the product? We're not just updating the logo.svg file, and calling it a day. We're also updating the product to match the new visual identity. Many UI elements were redesigned based on physical materials.

Entry points like the authentication pages were also retouched to match the new visual identity.

These individual component updates, alongside the new colors and typography, make the dashboard feel more distinct and elevated.

When it comes to typography, we wanted to be bold. Unlike many tech products, we settled on a serif typeface for our headline font.

Resend is dark mode first. While we launched with a pure black & white palette, we wanted to reflect more natural colors to fit the rebrand. Now, we're introducing gradients and gray tones to add a premium touch and texture.

Getting to this final version was a long journey, and it wouldn't be possible without @giyahiro and @zehf. People often joke that rebranding is like therapy, but for companies. You have to go through a lot of emotions and discussions before you find the right direction.

A special thanks to all the designers and artists who helped us get here: • • • •

As a bonus, we're also releasing a set of 24 wallpapers for you to use on your desktop.

Thank you for building all of this with us. Check the full story here: