Reflecting on 2024, it’s been an incredible year for MSquared. Our platform evolved to become more accessible and self-serve, empowering brands, agencies, and creators to bring bold ideas to life—efficiently and at scale. We powered unforgettable events, from MLB 's virtual ballpark to the BBC Philharmonic Orchestra 's innovative... concert, showcasing how virtual worlds elevate live experiences. With collaborations like Eddie 's events including the amazing Forgotten Runes Wizard's Cult Halloween event, we’ve worked with visionary partners to redefine what’s possible. Here’s a look back at some of the highlights from 2024. 👇show more

𝐖𝐞 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐊-𝐩𝐨𝐩 𝐩𝐚𝐫𝐭𝐲 Hosted by @kosmopop, this virtual listening party brought K-pop fans together from all corners of the world. Powered by MSquared, the event showcased how virtual worlds can help artists reach and engage global audiences like never before. Attendees sang along to @JYPETWICE 's biggest hits and danced in a glowing metaverse ocean, complete with custom avatars that let everyone truly be themselves. 🎤 It wasn’t just a concert—it was an unforgettable shared experience that demonstrated the incredible potential of virtual worlds for fan engagement.

In February, CEO @RJFWhite debuted the "How To Metaverse?" series at @NFT_Paris, offering a deep dive into the tech shaping virtual worlds. 🧠🌐 The live workshop tackled key challenges like scaling high-density worlds to support tens of thousands of simultaneous interactions, the versatility of MML objects, and the power of composability.

@nft_paris In May, @yugalabs announced they’d build @OthersideMeta using MSquared. From Dragon to charity poker nights, a portal party and 🫧 we’ve collaborated on groundbreaking events all year long.

@nft_paris @yugalabs @OthersideMeta

@nft_paris @yugalabs @OthersideMeta In September, the @MLB Virtual Ballpark series delivered a home run for #interoperability. ⚾🎮 Fans enjoyed synced broadcasts, scavenger hunts, and voice parties. The highlight was when @BoredApeYC avatars stepped onto the field.

@nft_paris @yugalabs @OthersideMeta @MLB @BoredApeYC Creators are at the heart of the #openmetaverse. That’s why we’re building tools like the MML Editor, launched to help creators easily design custom assets for virtual worlds. A virtual guided tour made it even easier for new users to explore its potential.

In November, we partnered with the @BBCPhilharmonic for The Sound of Gaming, a hybrid concert live in Manchester & a shared virtual space. Powered by MSquared, it featured a motion-captured @eimearnoone and interactive elements, seamlessly blending music, gaming & innovation.

@eimearnoone Powered by MSquared, in early December, @JitterTheGame 's Twitch-based game saw 2,400 players battle it out as "Gourds" in a single map. It was chaotic, fun, and a glimpse of what’s to come in 2025.