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Remember John Leonard? He collected 7 million soda points in the '90s trying to win a jet and the courts ruled it a joke. Frontier redeemed his soda points for 7 million Miles, so he can fly free for life. Now they are giving out 70 million Miles. #FrontierPartner 🔗:

861,175 views • 7 months ago •via X (Twitter)

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In 1996, one of the world's biggest soft drink companies ran a television advertisement that ended with a military fighter jet landing outside a school. The caption read: seven million Pepsi Points. Everyone who saw it laughed. Everyone except one person. John Leonard was a 21-year-old business student in Seattle, USA, who watched the commercial and did not see a joke. He saw a loophole. Pepsi's promotion allowed customers to buy points directly at ten cents each. He did the maths. Seven million points would cost $700,000. The jet was worth $32 million. He spent months putting together a business plan. He convinced five investors to fund him. He collected fifteen physical Pepsi labels to meet the minimum requirement, wrote a cheque for $700,008.50 including shipping, and mailed it to Pepsi headquarters. He politely asked for his jet. Pepsi sent the cheque back with two coupons and a letter explaining that the commercial was, obviously, a joke. Leonard sued. The case went all the way to federal court. The judge ruled that no reasonable person could genuinely have believed a corporation was offering a military aircraft worth $32 million in exchange for soft drink labels. The case was dismissed. Pepsi quietly updated the commercial, raising the price of the jet from seven million points to seven hundred million, and adding two words at the bottom. Just kidding. Leonard today works as a park ranger. He still does not have a jet. The case is now one of the most studied contract law examples in universities around the world.

Dr. Lemma

56,249 views • 6 months ago

A 21 year old business student raised $700,000 to claim a fighter jet from a Pepsi commercial. Pepsi sued him before he could collect. > In 1996 Pepsi ran a TV commercial for its Pepsi Points loyalty program. > At the end of the ad a teenager lands a Harrier fighter jet at a high school and steps out in a flight suit. > The caption read: "Harrier Fighter Jet. 7,000,000 Pepsi Points." > John Leonard, a 21 year old business student, watched it and did not laugh. He did the math. > Pepsi sold extra Pepsi Points at 10 cents each. 7 MILLION points would cost $700,000. A real Harrier jet costs the US military $37.4 MILLION. > He recruited his older mountain climbing friend Todd Hoffman and four other investors. Together they put up the full $700,000. > Leonard mailed in 15 original Pepsi Points, a check for $700,008.50, and a formal written order for "1 Harrier Jet." > Pepsi rejected the order and called the commercial "fanciful and simply included to create a humorous and entertaining ad." > Leonard's lawyers responded by demanding immediate delivery. > Pepsi sued first, filing a declaratory judgment action in federal court asking the judge to rule the entire claim frivolous. > Leonard countersued for breach of contract. > Pepsi's lawyers argued no reasonable person could interpret a joke commercial as a binding contract for a military aircraft. > The Department of Defense weighed in. A spokesperson stated that neither Leonard nor Pepsi could legally possess a Harrier jet without "demilitarization", a process that strips out the weapons and the ability to take off or land. > In 1999, Judge Kimba Wood ruled for Pepsi. Her opinion stated "no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet." > Pepsi quietly updated the commercial. The jet now cost 700 MILLION Pepsi Points. They also added a "Just Kidding" disclaimer. > In 2022 Netflix released a four part documentary about it called "Pepsi, Where's My Jet?" > Leonard, now in his 50s, works as a park ranger for the National Park Service. He has never said he regrets it. > The case is now taught in nearly every American law school. The "Just Kidding" or disclaimer Pepsi added became standard practice across every advertiser in America. One student forced the industry to start spelling out when it was "for entertainment purposes only".

Jeremy

103,670 views • 5 months ago