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Robinhood Robinhood just made its testnet available for developers to start experimenting. We spoke with the fintech’s Crypto General Manager Johann Kerbrat ahead of the launch: “Our vision is not just to have one or two products there, but to have the entire Robinhood infrastructure to be slowly replaced... by the blockchain. We are going to start with decentralized tokenized asset platform, decentralized lending platform, decentralized perpetual future exchange, all these things that exist already in different chains. And then we are slowly going to actually launch our own products. The goal of this public announcement is really to invite developers to talk to us and to start building with the chain and to start looking at the documentation and understand how we can work all together.” Watch the full interview here:show more

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Robinhood Chain testnet just crossed 10M transactions. Developers can connect today, access the documentation, and start building. We’re also supporting the Arbitrum Open House hackathon series with $1M in prizes to support teams building on Robinhood Chain testnet.

Robinhood Chain testnet just crossed 10M transactions. Developers can connect today, access the documentation, and start building. We’re also supporting the Arbitrum Open House hackathon series with $1M in prizes to support teams building on Robinhood Chain testnet.

Johann Kerbrat

103,688 views • 3 months ago

Tomorrow, we publish a new The Edge Podcast with Robinhood GM of Crypto, Johann Kerbrat. This clip might be the clearest articulation I’ve ever heard on why Ethereum's roadmap is working, and why Robinhood chose to build its own L2 using Arbitrum. + Ethereum offers security, with proven decentralization + New L1s = centralized databases + EVM liquidity is essential for tokenized stocks & RWAs + Arbitrum’s tech stack wins on engineering merit No edits. No spin. Just a major U.S. fintech explaining why they’re building the future of finance on Ethereum. Real validation for those of us who are long term Ethereum/ETH investors. Here is the clip and transcript for Johann answering why Robinhood chose to build its own Ethereum L2: "You see a lot of companies right now building their own L1. And for us, we felt excited about this idea where we can control anything that we want to build and we don't have to deal with any other chain to talk to or anything like that. But at the same time, creating the security of a real proper decentralized chain is extremely difficult, as you know. And we basically get that for free with Ethereum. The network has been going on for a very long time now and the security is stable and it's decentralized. And I think that's really the key two points that we wanted to have. When you look at some of these new L1s that are being created, it's not really decentralized and it's not really secure. So at the end of the day, you're basically having like a... fancy database that is probably a bit slower to use than an actual database. And so we didn't really see the value in that. With Ethereum, we get the security by default. The second thing that we get by having an L2 is that you get all this liquidity that is already part of all the EVM compatible chains. And that was also a very important decision factor for us. If we really want to bring the stock market onto the chain, we need to have this liquidity. It's not going to be possible if it's in a closed loop or in a closed chain that nobody can access and you need to have like 20 different hoops before you can bridge to that chain. So for us, that was kind of the two elements that we really wanted to focus on and that's why we decided on building on Ethereum. And then we decided on Arbitrum mostly because we love the technology. There's a few things that we are excited about. For example, Stylus. It's a way that we can basically use different language into the chain and we can build on top of that. We also like the way that they prioritize transactions that is, we think, a better way than some of the competition. And so basically we'll use the Arbitrum stack and we'll create our own L2, which will make us also compatible with all the Arbitrum chains. And so we think it's kind of the best of all the worlds. But for us, the idea is like we will start with public stock, and then we think that we can tokenize anything really, not just stocks. It can be private stock, it can be art, it can be real estate, whatever you want to think of. And so we really wanted to have a platform that is kind of easy to build on and we can keep adding on it. At the same time, we know that regulation are going to be hard on some of these products, especially when it comes to financial products. You always have different regulators. You have different rules depending on the region. If you're in the EU versus the US versus LATAM. And so we felt like we wanted to have our own layer that we could customize for these needs. And then anyone that is building on the chain will also be able to benefit from what we are building, versus just putting everything in a contract that will be just good for the people that are using the Robinhood contracts. But so at this point, we announced the chain in June. We are in private test right now, and then we'll do more announcements in the future." Subscribe for the full episode tomorrow! ► Newsletter: ► Spotify: ► Apple: ► Youtube: ► Pods:

Tomorrow, we publish a new The Edge Podcast with Robinhood GM of Crypto, Johann Kerbrat. This clip might be the clearest articulation I’ve ever heard on why Ethereum's roadmap is working, and why Robinhood chose to build its own L2 using Arbitrum. + Ethereum offers security, with proven decentralization + New L1s = centralized databases + EVM liquidity is essential for tokenized stocks & RWAs + Arbitrum’s tech stack wins on engineering merit No edits. No spin. Just a major U.S. fintech explaining why they’re building the future of finance on Ethereum. Real validation for those of us who are long term Ethereum/ETH investors. Here is the clip and transcript for Johann answering why Robinhood chose to build its own Ethereum L2: "You see a lot of companies right now building their own L1. And for us, we felt excited about this idea where we can control anything that we want to build and we don't have to deal with any other chain to talk to or anything like that. But at the same time, creating the security of a real proper decentralized chain is extremely difficult, as you know. And we basically get that for free with Ethereum. The network has been going on for a very long time now and the security is stable and it's decentralized. And I think that's really the key two points that we wanted to have. When you look at some of these new L1s that are being created, it's not really decentralized and it's not really secure. So at the end of the day, you're basically having like a... fancy database that is probably a bit slower to use than an actual database. And so we didn't really see the value in that. With Ethereum, we get the security by default. The second thing that we get by having an L2 is that you get all this liquidity that is already part of all the EVM compatible chains. And that was also a very important decision factor for us. If we really want to bring the stock market onto the chain, we need to have this liquidity. It's not going to be possible if it's in a closed loop or in a closed chain that nobody can access and you need to have like 20 different hoops before you can bridge to that chain. So for us, that was kind of the two elements that we really wanted to focus on and that's why we decided on building on Ethereum. And then we decided on Arbitrum mostly because we love the technology. There's a few things that we are excited about. For example, Stylus. It's a way that we can basically use different language into the chain and we can build on top of that. We also like the way that they prioritize transactions that is, we think, a better way than some of the competition. And so basically we'll use the Arbitrum stack and we'll create our own L2, which will make us also compatible with all the Arbitrum chains. And so we think it's kind of the best of all the worlds. But for us, the idea is like we will start with public stock, and then we think that we can tokenize anything really, not just stocks. It can be private stock, it can be art, it can be real estate, whatever you want to think of. And so we really wanted to have a platform that is kind of easy to build on and we can keep adding on it. At the same time, we know that regulation are going to be hard on some of these products, especially when it comes to financial products. You always have different regulators. You have different rules depending on the region. If you're in the EU versus the US versus LATAM. And so we felt like we wanted to have our own layer that we could customize for these needs. And then anyone that is building on the chain will also be able to benefit from what we are building, versus just putting everything in a contract that will be just good for the people that are using the Robinhood contracts. But so at this point, we announced the chain in June. We are in private test right now, and then we'll do more announcements in the future." Subscribe for the full episode tomorrow! ► Newsletter: ► Spotify: ► Apple: ► Youtube: ► Pods:

DeFi Dad ⟠ defidad.eth

62,600 views • 6 months ago

🔑 Access is everything. Robinhood's crypto leader on why education, not exclusion, will win the future of money. Johann Kerbrat, SVP & GM of Crypto at Robinhood, joins #GenC to discuss how Robinhood is leveraging stablecoins and L2 technology to construct the transparent, decentralized rails of tomorrow.

🔑 Access is everything. Robinhood's crypto leader on why education, not exclusion, will win the future of money. Johann Kerbrat, SVP & GM of Crypto at Robinhood, joins #GenC to discuss how Robinhood is leveraging stablecoins and L2 technology to construct the transparent, decentralized rails of tomorrow.

CoinDesk Podcast Network

22,406 views • 7 months ago

Johann Kerbrat on why Robinhood is building its own L2 on Ethereum At Consensus Hong Kong in February 2026, Robinhood launched a public testnet for Robinhood Chain, an Ethereum Layer 2 built with Arbitrum. Following six months of private testing, Robinhood plans to launch the mainnet in 2026 and will migrate tokenized US stocks and ETFs currently offered to EU customers on Arbitrum One to its own dedicated Arbitrum-powered L2 that still settles on Ethereum. Coinbase has adopted a similar strategy with its plans to take full control over Base’s tech stack and advance the L2 toward Stage 2 decentralization. Robinhood Head of Crypto Johann Kerbrat explains the rationale behind building an L2: “We can still get the security and liquidity of Ethereum, benefit from all of the work that the Arbitrum team has done, and on top of that, customize [the chain] every time we want to build something.” He continues: “If we want to give people access to all of the tools and elements of traditional finance, we also need flexibility [to comply with] what regulators are asking us to do. A world where you have full privacy and you can do whatever you want without KYC and trade securities is still a bit far for us. But what we are trying to find is a good middle ground. You will be on a permissionless chain. You will be able to interact with DeFi and do a lot of things with your stock tokens. We think it’s a great compromise.” Galaxy Head of Research Alex Thorn points out that you can embed a lot of compliance controls at the application and token layers on top of Ethereum. Source: Galaxy Research (May 2026)

Johann Kerbrat on why Robinhood is building its own L2 on Ethereum At Consensus Hong Kong in February 2026, Robinhood launched a public testnet for Robinhood Chain, an Ethereum Layer 2 built with Arbitrum. Following six months of private testing, Robinhood plans to launch the mainnet in 2026 and will migrate tokenized US stocks and ETFs currently offered to EU customers on Arbitrum One to its own dedicated Arbitrum-powered L2 that still settles on Ethereum. Coinbase has adopted a similar strategy with its plans to take full control over Base’s tech stack and advance the L2 toward Stage 2 decentralization. Robinhood Head of Crypto Johann Kerbrat explains the rationale behind building an L2: “We can still get the security and liquidity of Ethereum, benefit from all of the work that the Arbitrum team has done, and on top of that, customize [the chain] every time we want to build something.” He continues: “If we want to give people access to all of the tools and elements of traditional finance, we also need flexibility [to comply with] what regulators are asking us to do. A world where you have full privacy and you can do whatever you want without KYC and trade securities is still a bit far for us. But what we are trying to find is a good middle ground. You will be on a permissionless chain. You will be able to interact with DeFi and do a lot of things with your stock tokens. We think it’s a great compromise.” Galaxy Head of Research Alex Thorn points out that you can embed a lot of compliance controls at the application and token layers on top of Ethereum. Source: Galaxy Research (May 2026)

Etherealize

97,002 views • 27 days ago

The Supra MoveVM Layer 1 Mainnet is here. Today we start the next phase of our journey to build out our vision to truly connect all blockchains and even Web2 with Supra's IntraLayer: a unifying layer to connect all of digital finance. We have a very ambitious roadmap, and it starts right here with Supra L1 — the world's first fully vertically integrated, all-in-one blockchain. This serves as the foundation of our bigger IntraLayer vision. This is just the beginning of our shipping arc. There are many exciting phases and products that we've been researching and building, and they will launch in the coming months. We couldn't have reached here without our researchers, engineers, partners, builders, supporters, and most of all — you, the entire Supra Tribe. Mainnet and TGE start on November 27 at 1pm UTC Mark your calendars. LFMove 🚀

The Supra MoveVM Layer 1 Mainnet is here. Today we start the next phase of our journey to build out our vision to truly connect all blockchains and even Web2 with Supra's IntraLayer: a unifying layer to connect all of digital finance. We have a very ambitious roadmap, and it starts right here with Supra L1 — the world's first fully vertically integrated, all-in-one blockchain. This serves as the foundation of our bigger IntraLayer vision. This is just the beginning of our shipping arc. There are many exciting phases and products that we've been researching and building, and they will launch in the coming months. We couldn't have reached here without our researchers, engineers, partners, builders, supporters, and most of all — you, the entire Supra Tribe. Mainnet and TGE start on November 27 at 1pm UTC Mark your calendars. LFMove 🚀

Supra

667,184 views • 1 year ago

#WATCH | Delhi | Addressing the Raisina Dialogue 2026, US Deputy Secretary of State Christopher Landau says, "India should understand that we are not going to make the same mistakes with India that we made with China 20 years ago... Then the next thing we know, you are beating us in many commercial things..." "We are excited about the trade deal that is almost at the finish line now, and I think that that can be the basis for really unlocking almost limitless potential. We are very excited about focusing on India and these economic and commercial opportunities. But India should understand that we are not going to make the same mistakes with India that we made with China 20 years ago in terms of saying, "You will be able to develop all these markets, and then the next thing we know, you are beating us in a lot of commercial things." We are going to make sure that whatever we do is fair to our people because ultimately, we have to be accountable to our own people just as the government of India has to be accountable to its people..." (05.03)

#WATCH | Delhi | Addressing the Raisina Dialogue 2026, US Deputy Secretary of State Christopher Landau says, "India should understand that we are not going to make the same mistakes with India that we made with China 20 years ago... Then the next thing we know, you are beating us in many commercial things..." "We are excited about the trade deal that is almost at the finish line now, and I think that that can be the basis for really unlocking almost limitless potential. We are very excited about focusing on India and these economic and commercial opportunities. But India should understand that we are not going to make the same mistakes with India that we made with China 20 years ago in terms of saying, "You will be able to develop all these markets, and then the next thing we know, you are beating us in a lot of commercial things." We are going to make sure that whatever we do is fair to our people because ultimately, we have to be accountable to our own people just as the government of India has to be accountable to its people..." (05.03)

ANI

580,911 views • 3 months ago

Robinhood didn’t want to be “alone on a private island” they think they’ll gain more users as an Ethereum L2 than an L1. if even Robinhood thinks that, nobody should build an L1. “We want to recreate the entire financial system onchain. We need everyone to be able to come to our island.” they chose Ethereum as the place to recreate the financial system because: → the most decentralized & secure → access to the deepest liquidity & users “If we really want the stock market onchain, we need to have this liquidity. It’s not going to be possible on a closed chain with like 20 different hoops before you can bridge.” Robinhood Chain is in private testnet, an Ethereum L2 built on the Arbitrum stack. they’ve already tokenized 1,000+ stocks.

Robinhood didn’t want to be “alone on a private island” they think they’ll gain more users as an Ethereum L2 than an L1. if even Robinhood thinks that, nobody should build an L1. “We want to recreate the entire financial system onchain. We need everyone to be able to come to our island.” they chose Ethereum as the place to recreate the financial system because: → the most decentralized & secure → access to the deepest liquidity & users “If we really want the stock market onchain, we need to have this liquidity. It’s not going to be possible on a closed chain with like 20 different hoops before you can bridge.” Robinhood Chain is in private testnet, an Ethereum L2 built on the Arbitrum stack. they’ve already tokenized 1,000+ stocks.

rip.eth

63,500 views • 6 months ago

Robinhood Head of Crypto explains why they’re building an L2 on Ethereum “We wanted the decentralization and security of Ethereum. We also wanted the liquidity available in the EVM space. So that’s why we decided to do an L2 — that way we can customize everything we want to do to really make The Robinhood Chain the best real world asset chain, and at the same time, have all the benefits of Ethereum.” Source: Anthony Pompliano 🌪

Robinhood Head of Crypto explains why they’re building an L2 on Ethereum “We wanted the decentralization and security of Ethereum. We also wanted the liquidity available in the EVM space. So that’s why we decided to do an L2 — that way we can customize everything we want to do to really make The Robinhood Chain the best real world asset chain, and at the same time, have all the benefits of Ethereum.” Source: Anthony Pompliano 🌪

Etherealize

18,849 views • 2 months ago

When building products River we carefully and intentionally craft the experience for our clients. I’m going to bring this level of intentionality into all aspects of life including in the gym. I’m going to start moving the weight with purpose.

When building products River we carefully and intentionally craft the experience for our clients. I’m going to bring this level of intentionality into all aspects of life including in the gym. I’m going to start moving the weight with purpose.

James Page

17,734 views • 8 months ago

We are buzzing to announce the release of our our DEBUT ALBUM! You can preorder “I Wonder If The World Knows?” through the link below! This is just the start and we couldn’t be more grateful to have you all on this journey with us. All our love The K’s

We are buzzing to announce the release of our our DEBUT ALBUM! You can preorder “I Wonder If The World Knows?” through the link below! This is just the start and we couldn’t be more grateful to have you all on this journey with us. All our love The K’s

THE K'S

97,591 views • 2 years ago

Interim head of NASA Sean Duffy outlines Trump’s bold vision to return to the moon and reach Mars: “With Donald Trump, NASA is back. Next year, at the start of the year, we are going to go back to the moon. We are not going to land; we are going to go around the moon, and then about a year later we are going to land back on the moon. After that, we are going to set up a base camp, we are going to stay on the moon, and what we learn on the moon is what is going to take us to Mars”

Interim head of NASA Sean Duffy outlines Trump’s bold vision to return to the moon and reach Mars: “With Donald Trump, NASA is back. Next year, at the start of the year, we are going to go back to the moon. We are not going to land; we are going to go around the moon, and then about a year later we are going to land back on the moon. After that, we are going to set up a base camp, we are going to stay on the moon, and what we learn on the moon is what is going to take us to Mars”

Sean Hannity 🇺🇸

86,365 views • 11 months ago

“Back then we would sit there and ask, why are we here? Iraq invaded Kuwait and we have a treaty with Kuwait, okay that makes sense. But then you sit by yourself in a desert for nine months and you start thinking, did we not see this coming, did we not know about this, what’s our goal? Is our goal to push them out of Kuwait? No. Is our goal to invade Iraq? No. So what is the goal? The goal is to remove all of their military power. Then you start learning about the Dick Cheney connection to KBR in the Iraq War and how we were looking for weapons of mass destruction that were never found..." Michael T. Lester

“Back then we would sit there and ask, why are we here? Iraq invaded Kuwait and we have a treaty with Kuwait, okay that makes sense. But then you sit by yourself in a desert for nine months and you start thinking, did we not see this coming, did we not know about this, what’s our goal? Is our goal to push them out of Kuwait? No. Is our goal to invade Iraq? No. So what is the goal? The goal is to remove all of their military power. Then you start learning about the Dick Cheney connection to KBR in the Iraq War and how we were looking for weapons of mass destruction that were never found..." Michael T. Lester

Shawn Ryan

113,498 views • 4 months ago

WE ARE LIVE! 🚀 It's time to dive in and experience all that our platform has to offer. Whether you're a seasoned investor or new to the world of trading, our platform is designed to meet all your needs. » Crypto » Stocks » ETFs » Commodities » Accessible with USDT! The team has worked tirelessly to bring the platform to life, and we're extremely happy that today we can finally launch it! This is only just the beginning. Over the next few months and years, we will expand our platform, aiming for MASS adoption! ⚡️ Register now at and invest in EVERYTHING with us TODAY! #DETF #RWA #live

WE ARE LIVE! 🚀 It's time to dive in and experience all that our platform has to offer. Whether you're a seasoned investor or new to the world of trading, our platform is designed to meet all your needs. » Crypto » Stocks » ETFs » Commodities » Accessible with USDT! The team has worked tirelessly to bring the platform to life, and we're extremely happy that today we can finally launch it! This is only just the beginning. Over the next few months and years, we will expand our platform, aiming for MASS adoption! ⚡️ Register now at and invest in EVERYTHING with us TODAY! #DETF #RWA #live

Decentralized ETF

40,319 views • 2 years ago

Change is inevitable and the human desires are insatiable, but one desire is common to everyone, the need to enjoy all that life has to offer, the need for a better life, the need to flourish. At Edenlife, we have embraced the need to evolve, we have rebranded and with the introduction of the Eden Marketplace we have become the platform to make you flourish . Join us on this journey of tranformation as we unveil our new brand and the launch of Eden Marketplace. Welcome to a new EDEN #FlourishwithEden

Eve from Eden

112,971 views • 2 years ago

BREAKING: United States Will Begin Building A Lunar Moon Base in 2027 Says NASA Administrator Jared Isaacman "We are going to start immediately…we can do this with uncrewed robotic vehicles and landers and we are going to start in 2027. And I think the public is going to be able to tune in and almost watch us build this space in real time as we start landing on the moon." LA Times Media Group LA Times Studios

BREAKING: United States Will Begin Building A Lunar Moon Base in 2027 Says NASA Administrator Jared Isaacman "We are going to start immediately…we can do this with uncrewed robotic vehicles and landers and we are going to start in 2027. And I think the public is going to be able to tune in and almost watch us build this space in real time as we start landing on the moon." LA Times Media Group LA Times Studios

Catherine Herridge

206,711 views • 3 months ago

Yvonne: The minds of Kenyans have shifted towards we will not wait to question things after they have been done, we are going to start to be involved in the process from the beginning. We have now entered the era of a co-presidency and it is a co-presidency between President William Ruto and the people. It is no longer going to be about him up there telling us what to do, we are doing this together and you will listen to us and we will be heard #CitizenNewsGang

Yvonne: The minds of Kenyans have shifted towards we will not wait to question things after they have been done, we are going to start to be involved in the process from the beginning. We have now entered the era of a co-presidency and it is a co-presidency between President William Ruto and the people. It is no longer going to be about him up there telling us what to do, we are doing this together and you will listen to us and we will be heard #CitizenNewsGang

Citizen TV Kenya

184,307 views • 1 year ago

🚨 #DutchFarmers are under attack. While our market is flooded with products from all over the world, laws regarding climate and nitrogen are destroying our own #farmers. We need to stop this. We need to stop the #Agenda2030. And we need to start cherishing our farmers again. No farmers, no food, no future! ⤵️

🚨 #DutchFarmers are under attack. While our market is flooded with products from all over the world, laws regarding climate and nitrogen are destroying our own #farmers. We need to stop this. We need to stop the #Agenda2030. And we need to start cherishing our farmers again. No farmers, no food, no future! ⤵️

Rob Roos 🇳🇱

356,476 views • 3 years ago

Aaron Glenn on the Jets' discipline and penalties: "Last year, we led the league in false start and illegal formation penalties. We had one of those penalties yesterday. The plan is actually working the way that we want it to work. We have to continue to nip all of those things in the bud. For the past two years, we led the league in penalties. So when you go out and you don't have one false start penalty...our guys have been doing a hell of a job at trying to fix that. We're going to continue to do that. Now, we have to get ready to focus on some of these discipline penalties that we have had. We have to make sure that we can't allow those things to happen - they'll force you to lose games."

Aaron Glenn on the Jets' discipline and penalties: "Last year, we led the league in false start and illegal formation penalties. We had one of those penalties yesterday. The plan is actually working the way that we want it to work. We have to continue to nip all of those things in the bud. For the past two years, we led the league in penalties. So when you go out and you don't have one false start penalty...our guys have been doing a hell of a job at trying to fix that. We're going to continue to do that. Now, we have to get ready to focus on some of these discipline penalties that we have had. We have to make sure that we can't allow those things to happen - they'll force you to lose games."

Jets Videos

85,537 views • 9 months ago

Incredible last few minutes of the Rick Rubin / Adam Neumann interview. I got chills listening to this. --- Adam: We'll connected to this week's portion. We all have something that we're slaves to. We all have an addiction to anger, to ego, to power, whatever it is, idol worship that we have. We all have an Egypt. We all need to leave that Egypt, come out of it. When we come out of that Egypt, we all face a Red Sea. When we see that Red Sea, we all need to have the courage to walk into it so far that we drown. Only when we're willing to drown will the Red Sea be split and we'll go to our next level. We then go to our next level. We see the Red Sea split. Suddenly we're like, oh, everything is okay. And we forget. The moment we forget, we step into the desert. We all have to walk through our version of desert. That desert is between us, us, and God. No one else. The only decision we get to have is how long we're going to journey through that desert. Are we going to journey for 14 days like the children of Israel were supposed to? Or are we going to journey for 40 years because we're not learning our lesson? Our choice is not, are we going to get into the desert or not? It's how long will we be in. And once we go out of that desert, we all have our version of the promised land. And if we have the courage to look inside, see our own correction, our own limitation, look at it clearly now and say, I see you, and I'm going to get over it. I'm going to learn. I'm going to grow. I'm going to understand that life is not about falling down. It's about how I'm going to get up. I'm going to fall 1,000 times so I can get up 1,001 times. And in that last time when I get up and I'm actually ready to go to my next level, I'm going to wish for you, for me, and for everybody who are listening — please, may we have the courage to go to our next level because we know that the promised land is waiting right after it. And may we not be afraid when the whole world is saying this or that about us. Who cares? It's about what you think, what your wife thinks, what your kids think, and what the universe thinks. Rick: Amen. Adam: Amen. Thank you. Thank you, Hashem. Thank you.

Incredible last few minutes of the Rick Rubin / Adam Neumann interview. I got chills listening to this. --- Adam: We'll connected to this week's portion. We all have something that we're slaves to. We all have an addiction to anger, to ego, to power, whatever it is, idol worship that we have. We all have an Egypt. We all need to leave that Egypt, come out of it. When we come out of that Egypt, we all face a Red Sea. When we see that Red Sea, we all need to have the courage to walk into it so far that we drown. Only when we're willing to drown will the Red Sea be split and we'll go to our next level. We then go to our next level. We see the Red Sea split. Suddenly we're like, oh, everything is okay. And we forget. The moment we forget, we step into the desert. We all have to walk through our version of desert. That desert is between us, us, and God. No one else. The only decision we get to have is how long we're going to journey through that desert. Are we going to journey for 14 days like the children of Israel were supposed to? Or are we going to journey for 40 years because we're not learning our lesson? Our choice is not, are we going to get into the desert or not? It's how long will we be in. And once we go out of that desert, we all have our version of the promised land. And if we have the courage to look inside, see our own correction, our own limitation, look at it clearly now and say, I see you, and I'm going to get over it. I'm going to learn. I'm going to grow. I'm going to understand that life is not about falling down. It's about how I'm going to get up. I'm going to fall 1,000 times so I can get up 1,001 times. And in that last time when I get up and I'm actually ready to go to my next level, I'm going to wish for you, for me, and for everybody who are listening — please, may we have the courage to go to our next level because we know that the promised land is waiting right after it. And may we not be afraid when the whole world is saying this or that about us. Who cares? It's about what you think, what your wife thinks, what your kids think, and what the universe thinks. Rick: Amen. Adam: Amen. Thank you. Thank you, Hashem. Thank you.

Jared Zoneraich

153,230 views • 3 months ago

Steve Jobs: "I've made this mistake probably more than anybody else in this room." When challenged about Apple's technology decisions, Jobs shared a marketing lesson that changed how he approached building products: "You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it." He continues: "And I've got the scar tissue to prove it." Jobs explains that when developing Apple's strategy and vision, the starting point was always: "What incredible benefits can we give to the customer? Where can we take the customer?" Not: "Let's sit down with the engineers and figure out what awesome technology we have and then how are we going to market that." He acknowledges that some technologies might be impressive in isolation, capable of producing great demos or even small commercial applications. But as Jobs puts it, the hardest question is: "How does that fit into a cohesive larger vision?" Start with the experience you want to create. Then build backwards.

Steve Jobs: "I've made this mistake probably more than anybody else in this room." When challenged about Apple's technology decisions, Jobs shared a marketing lesson that changed how he approached building products: "You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it." He continues: "And I've got the scar tissue to prove it." Jobs explains that when developing Apple's strategy and vision, the starting point was always: "What incredible benefits can we give to the customer? Where can we take the customer?" Not: "Let's sit down with the engineers and figure out what awesome technology we have and then how are we going to market that." He acknowledges that some technologies might be impressive in isolation, capable of producing great demos or even small commercial applications. But as Jobs puts it, the hardest question is: "How does that fit into a cohesive larger vision?" Start with the experience you want to create. Then build backwards.

Big Brain Marketing

21,943 views • 5 months ago