. ⁦Rory Sutherland⁩ is a gift.

"efficiency-driven race to the bottom vs. opportunity-driven race to the top" is an excellent way to describe this phenomenon. and it can certainly extend beyond marketing to other facets (ex: product development).

@rorysutherland That’s what I was thinking when watching this! It’s in so many places

@rorysutherland Imagine the amazing ads, movies and apps we’d have if quantitative measurement didn’t exist. It would be a weirder but more wonderful world.

@rorysutherland Truth.

@rorysutherland My first boss drilled this into me, even as we worked in a cost center. And +1

@rorysutherland Iove him

@rorysutherland Read “The Fortune at the Bottom of the Pryamid” Lessons learned on investing in the opportunities at the bottom 🙌🏼

@Schwartzie14 @rorysutherland Always excellent. We all need more @rorysutherland

@rorysutherland What are some ways to manage opportunity costs? Something similar to Google’s ‘Moon Shots’?

@rorysutherland His book Alchemy is so fucking good