Runaway Luggage. A short brand film that was created using just two input images and a short description of the overall idea using the Ad Concepter App. Full breakdown coming soon. Story description and input images below.

Ad Concept "A red luggage that was never picked up from the airport carousel takes its own journey and travels around the world. At the end we hear the door buzzing and the luggage full of travel stickers and kind of beat up rolling through the entrance door."

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Looking totally from the end result, the biggest payoff in the last scene would have been when the man opens the door, it would wipe/reveal a person standing behind the suitcase, holding the handle. Instead of personifying the product as having a life of its own to the end, it would have made the connection that you can go on all those adventures and your luggage would be fine.

No, we need full control of the shots, not random slop.

Crazy to think but in a couple years this will seem low-fi quality:

👀

It’s possible to generate 1 minute of video from one prompt?

Two images and a paragraph then you get a brand film. Agencies still quoting 8-week timelines for this haven't done the math yet

What model was this used on? seedance?

why did this make me emotional

The storytelling feels so fluid and intentional. Can’t wait for the full breakdown! ストーリーの流れもとても自然で引き込まれます。詳細の解説が楽しみです！

@bolton_ug can you remix this?

A brand film from two images and a description. That's a real shift in what small teams can do. The next frontier is sustained narrative — same character across 40 shots, world rules that hold, a visual language that means something over time.

This movie may be prophetic if ever @Tesla creates FSD Luggage. @elonmusk can make it happen. 🧳

we'love the full breakdown <3

The narrative consistency here is impressive — the luggage maintains its character throughout. This is exactly why AI video is becoming a serious tool for brand storytelling, not just effects.

Two input images to a coherent brand film is a significant leap. The next problem — carrying that world through a series, keeping the visual language and characters recognizable across scenes — that's where things get genuinely hard.

Brilliant. I will never look at my luggage the same again.

My thoughts on @runwayml latest innovation:

そんなに一生懸命作らなくてもこれがあるよ、とみんなを安心させるための　#RunwayBigAdContest だったのかな？🤣

Loved it! 🤌🤌😃

Amazing

That looks like a cool ad!

ha ha cool concept!

I want one now

The handle coming in and out is somehow charming and confusing nice short!

Well thats all possible because every single shot was already upload in hundred versions to the internet. But whats next?

Two images and a sentence turned into a whole cinematic world, the gap between imagination and film just disappeared.

Unattended luggage scares me.

cannot wait to try this new feature! 👍

Amazing update

Just 2 in input images & a short description? Is it true or marketing?

is this from 1st take ?

The "just two input images" part is the real magic here. It suggests a level of contextual understanding and generative power that goes beyond mere interpolation. I'm curious about the granularity of control the "Ad Concepter App" offers in guiding the narrative arc. Are we talking about high-level emotional beats, or more precise scene-by-scene direction? The leap from minimal input to a coherent, branded short film is a significant milestone for AI in creative production. Looking forward to the full breakdown.

Two images to a full brand film?! 🤯🎬 That’s seriously impressive.